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The TikTok community loves Direct Messages to share content and chat with friends, and now the app has launched Group Chats: a new elevated messaging experience. And with new social media features comes new possibilities for marketers! We've laid out a few ways brands can use Group Chats, as well as solutions for potential challenges. From new opportunities to surprise and delight fans to advice on how to not come across as invasive or spammy, scroll through this carousel to learn more. Also, you can read more about TikTok's plans for Group Chats here 👉 https://lnkd.in/ekKB4EsS #TikTok #TikTokMarketing #SocialMediaMarketing #CreativeAgency #MarketingTips

We're getting lots of Qs today on the future of TikTok. First off, don't panic. Like anything social media related, we will adapt if we need to (iykyk). Here are two things I'm telling my clients: - DO NOT stop using the app! You can still grow a community, gain awareness, and generate sales. If TikTok were to get banned, it wouldn't happen for another 6+ months, so keep it rolling. - DO diversify your social presence. If you haven't been doing this (well... you're behind), but consider YouTube Shorts, Reels, and Snapchat as those are seamless pivots for vertical video. These platforms will likely see user shifts (an uptick) if TikTok is not an option. My personal take: I don't see a ban happening, but it's certainly within the realm of possibility. That said, losing TikTok in the U.S. would be a big blow for brands, the creator economy, and consumers who go to the app for inspiration, information, and connection—and to SMMs who rely on it to drive growth for their clients. Time will tell with this one. #socialmediamarketing #tiktok #tiktokmarketing

#TikTok's growth is slowing down 🥶, and one possible reason is the introduction of TikTok Shop. Monthly active user growth dropped to 3% YoY per quarter in 2023, compared to 12% in 2022. Some users have expressed frustration with increased ads and product-promoting videos on the platform. In contrast, Instagram may benefit from this situation. They have moved differently by removing their Shop tab and live shopping features ✂️. While TikTok's revenue continues to grow, its global and US downloads have either stagnated or decreased. #LiveStreaming shopping isn't as popular in the US as in China. US users value #authenticity, both in the brands they trust and the social media platforms they use, and get overloaded by excessive ads.💥 TikTok became popular by empowering anyone to become a creator and share viral 15-second videos, making it the most downloaded app 📱📈 in the US in 2020 and 2021. So, it must carefully monitor ad content and find the right balance between #sponsored and #authentic content to keep users engaged. What do you think about this evolving landscape? Share your opinions below! 👇✨ Article: https://lnkd.in/gtWrZqyt TechCrunch

So, apparently, in 2023, despite having the most app downloads and consumer spending, TikTok didn't lead in user engagement. It turns out that Facebook led in monthly active users or MAUs, followed by WhatsApp, Instagram, and Messenger, all Meta apps, leaving TikTok at fifth. This is actually surprising given how much attention TikTok gets as being 'disruptive' to all other social media platforms during the last few years. Even more surprising is that Facebook (still?) rules the roost for social engagement given that it's often perceived as an 'old timers' social media platform these days 😂 In addition, recent trends suggest a slowdown in TikTok's growth, sparking speculation on whether its venture into e-commerce with TikTok Shop is a contributing factor. It seems to me that whenever a social media platform becomes massively popular the next thing that typically happens is it stops serving the user base or 'community' and instead starts serving commercial interests like advertising. Market insights from Sensor Tower reveals that while TikTok is still growing, the pace is slowing. In 2022, the app saw a 12% average increase in monthly active users each quarter, year-over-year. However, in 2023, this growth rate dipped to just 3% per quarter, year-over-year. This is probably proportionate to the sheer size of TikTok's user base globally. All things considered, TikTok is still growing and is massively popular making it a juggernaut amongst all the other major social media platforms. But, as growth and engagement dip, it can only mean that TikTok as a platform is maturing and its competitors efforts to mimic its features and functionalities have actually worked to keep them relevant. https://lnkd.in/dW79cAER #SocialMedia #TikTok #Meta #Facebook #WhatsApp #Instagram

It’s Friday which means it’s time to check out the biggest social media and creator economy updates from the week 👇 📲 TikTok has started rolling out its Instagram competitor app, TikTok Notes, in Canada and Australia 🤖 Meta has launched its new AI Assistant on Instagram, Facebook, and WhatsApp 📈 YouTube is testing a new optional “Most Relevant” display within the “Subscriptions” tab, where users will see videos from channels they watch and engage with the most first 🏆 TikTok creator Leah Halton is on track to break the most-liked TikTok record, taking the crown from Bella Porch ✅ X is removing the option for verified creators to hide their blue tick 💬 Meta is testing DMs on Threads via the Instagram inbox ⏰ TikTok is rolling out the ability to upload 30-minute videos more widely and on desktop 📲 Instagram has rolled out a new design for the Stories sticker tray 🥇 MrBeast is close to becoming the most-subscribed channel on YouTube 🎟 TikTok has announced a new partnership with ticket-seller AXS, enabling users to purchase tickets to events in-stream 🔒 YouTube is making it easier to upload “Members-Only” Shorts, by adding it to the Shorts upload process. Up till now, creators could only convert an existing Shorts clip to members-only 🎬 Elon Musk teases the return of short-form video app Vine ☕️ Emma Chamberlain shares that Chamberlain Coffee revenue nearly doubled in 2023 #SocialMediaUpdates #SocialMediaNews

What does a potential TikTok ban in the US mean for brands and creators who rely on the app? For the past week there has been a lot of discussions, questions and concerns around the news that TikTok may face a ban in the US app store, potentially as soon as in 6 months time. This wouldn't only impact US based creators and brands who will no longer be able to use the app, but will impact users all over the world who risk losing a major portion of their audience. So, what should you do? Diversify your strategy! Repurpose and repost your content onto as many different social media platforms as you can. Every TikTok you make, ensure that it's saved to your camera roll and post it as a reel on Instagram, as a short on YouTube Shorts and as a video on Facebook. You can either repost the exact same video, or make some edits to cut it down and make it more platform-appropriate. Through this, and by keeping up community management across each platform, you will be able to build a consistent presence across multiple apps so you become less reliant on one. That way when potential bans, algorithm updates or other unpredictable changes occur on one of the platforms, you stand with less to lose as you still have a strong audience who will stick with you elsewhere. It is important to make your audience aware of exactly which platforms you are also present on (e.g. through having your channels linked in your bio, or creating content directly talking to and informing your audience of this), so they can be supporting you across all apps so if TikTok, or any of the platforms, suddenly disappears for them, they know exactly where else to find you! #SocialMedia #SocialMediaNews #TikTok #TikTokNews #Repurpose #SocialMediaStrategy #ContentStrategy #DigitalMarketing

#Number of active users in #millions. Amidst the crowded landscape of social media apps with diverse features, #Facebook continues to rule the social media space in 2024! 🌍 With YouTube, Instagram, and WhatsApp right behind, video content and instant messaging are still driving user engagement. Meanwhile, TikTok, WeChat, and Telegram are rapidly catching up, transforming the way we connect globally. Which platform do you use the most this year? Let’s chat below!👇 #SocialMedia #DigitalMarketing #Meta #Facebook #YouTube #Instagram #WhatsApp #TikTok #WeChat #Telegram #Snapchat #Pinterest #Douyin #Kuaishou #X #Weibo #ContentCreation #GlobalTrends #BusinessGrowth #BrandBuilding #Innovation #MarketingTips #SocialMediaMarketing

It's an uncertain time for the influencers and marketers who've put all their eggs in #TikTok's basket. What happens if the U.S. government actually bans the app? For this week's insights over on Good Eggs & Co., someone let me go on about my love for TikTok and what I think this development could mean for marketers across North America. Check it out: https://lnkd.in/gSmd5TVJ

Possible digital disruption alert! TikTok is opening the bid of taking over Instagram through their Notes app. 📸 TL;DR: TikTok launched its new app called Notes, currently in beta testing within Canada and Australia. This app offers a dedicated platform for sharing images and text, setting the stage for a direct competition with Instagram. 💡 Since 2020, TikTok has been a game-changer, reshaping entertainment consumption habits and influencing global digital advertising strategies. 🔄 This move by TikTok reflects a common social media marketing strategy: platform convergence. It mirrors Instagram's integration of Snapchat's Stories and the emergence of Reels as a rival to TikTok's short-form, vertical video content. 💬 So, what's your take? Do we need another photo-sharing app? Are we going to face a shift in power? #TikTok #Instagram #SocialMedia #DigitalMarketing #Innovation

𝗕𝗿𝗮𝗰𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝘃𝗲𝘀 𝗳𝗼𝗿 𝗮 𝘀𝗵𝗼𝘄𝗱𝗼𝘄𝗻 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘀𝗽𝗮𝗰𝗲…   Could it be a game changer? 🧐     TikTok is forging ahead in its quest to challenge its long-standing rival, Instagram, with the announcement of a brand new photo-sharing app, according to news reports.   TikTok has revealed plans for a "dedicated space" where users can share their images alongside captivating text.    News reports suggest some users have already received notifications detailing how their prized photo posts will seamlessly transition to the upcoming "TikTok Notes" app, unless they choose to opt out.   This move echoes a trend in the industry where social media giants borrow ideas from one another to stay ahead.    Remember Instagram's Reels? It was launched in 2020 as a response to TikTok's skyrocketing popularity.    Could this be a blessing in disguise for those who use TikTok for business?   With news of the US passing legislation that could see TikTok banned, unless it sold within six months of passing the new law, is this rumoured new photo app significant for business users?   Do you use TikTok for business? How effective do you find it over other platforms? --------   I'm Carl. I help business owners to Accelerate their businesses to the next level, giving them freedom to thrive at a personal level.   If this resonates, book a 𝗙𝗥𝗘𝗘 𝗕𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 with me, follow me and subscribe to my newsletter (see links in profile).    #DeliveryWithAgility #breakthrough #socialmedia