I recently published a piece on sustainability with JLL Technologies. With buildings accounting for around 40% of global carbon emissions, Environmental, Social and Governance (ESG) initiatives have become an ever-growing part of the corporate real estate conversation. The article, which is titled "Investor Focus on Sustainability is No Longer An Option But a Strategic Imperative", covers three main topics: 1️⃣ The Current Landscape 2️⃣ The Future of Sustainability 3️⃣ Key Takeaways for Navigation JLL is leading the way with our wide-ranging commitments to sustainability, by committing to cut 95% of our carbon footprint by 2040. https://lnkd.in/gi_AMm8n #ESG #ClimateChange #Sustainability #NetZero #CREInvestors
While your article rightly emphasizes the importance of sustainability in corporate real estate, it presents a somewhat idealized view that overlooks significant challenges. For one, the focus on investor-driven sustainability often prioritizes short-term financial gains over long-term environmental impact, leading to greenwashing rather than genuine decarbonization. Additionally, the heavy reliance on technology and market-driven solutions fails to address the systemic issues that contribute to climate change, such as overconsumption and the slow pace of regulatory enforcement. True sustainability requires not just strategic imperatives for investors but a fundamental shift in how we value and interact with our built environment.
Thank you for leading the charge Stuart Bern!!
Managing Director, Americas at JLL
7moJulian S.