Studio Sulis’ Post

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Is your brand confusing clients?💭 The Symptoms 1) You receive random enquiries 2) You don’t attract enough work The Cause 1) Your messaging isn’t clear 2) You’re not connecting with the right people 3) You’re not standing out from your competitors The Solution ↳ Develop a niche. Often businesses are afraid to do this. They fear losing clients. This isn’t the case! A targeted message will have more impact when it reaches the right person. The truth is: - Your brand will speak directly to this person - You can build a reputation as an expert - Clients will know what to expect - It will increase the value of your services - Your business will become more referable Build a brand you want to be known for. Being too general makes it easy for potential clients to overlook your business. Your ideal client will be faced with options. Make sure you’re the obvious choice. #brandingtips #personalbrand #personalbranding #designstudio #branddesign

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