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Music has the power to move crowds, but in today's crowded media landscape, making that move translate to commercial success requires more than just a killer melody. Today's savvy music artists are stepping out of the studio and into the boardroom, crafting innovative marketing strategies that turn them into multi-faceted entrepreneurs. So, what do music artist focus on? Limited-edition merchandise, especially in the forms of sneakers. Sneakers have become a powerful extensions of artist expression. Shoes offer a unique medium for artists to showcase their personal style and brand identity. Limited-edition shoe drops create a sense of exclusivity and urgency, driving fans to spend. Merch tables packed with branded kicks become a staple at concerts and tours, boosting revenue streams. This is how artists sell out two of their goals in one marketing strategy, where you would miss out limited-edition merchandise if you do not attend the concert. Combining artistic vision with strategic business acumen, music artists are turning shoes into major business ventures, rewriting the rules of artist entrepreneurship and leaving their footprints on the world of fashion, culture, and commerce. Share your favorite examples of artist-driven shoe collaborations in the comments below! #music #musicbusiness #musicandshoes #brandidentity #artistentreprenuer #nike #nikeairjordan #travisscott

An Investigation Into Sound and #Music in #Branding: Premises and Practices of Production. Using stimuli to the five human senses to generate emotion, experience, and memory, and creating a sensory identity for brands, sensorial branding is a growing market based on the production of new forms of interaction through the body´s main sensations, which are #visual, #auditory, #tactile, #gustatory, and #olfactory. The current demands of the market scenario have created, thus, a search for deeper experience and relevance of the brand with their consumer audiences through tools that affect the subject, on a neurological level, such as the #cerebralimpacts of the use of sound and #music, constituting an #auditorysensorial dimension of #brands. https://lnkd.in/dNTBhx_J #neuromarketing Chantal Pallarés Josep Jonàs Cortès Gerardo Laino Juan Francisco Martínez Cerdá Marc Polo (Ph.D) Joan Cuenca Ph.D Blanquerna - Universitat Ramon Llull Miriam Diez Bosch PhD

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- Sound check. I have always been a firm believer that music is a crucial component of our lives; it has the power to influence our mood and behavior. Professionally, I have also utilized music within branding activities for well-known international fashion brands and beyond. In this regard, I must highlight this exhibition to you. Housed in a Brutalist landmark structure built in London in the 1970s, 180 Studios is an emerging cultural hub within the city’s thriving creative community. The Vinyl Factory — Reverb, is a major multimedia exhibition exploring the intersection of art and sound, and it stands as the largest show of its kind. The organizer, an independent music and arts enterprise, will bring together over 100 artists and musicians working across mediums including visual arts, music, film, and live performance. The show will feature new site-specific audio-visual installations and sonic experiences, alongside a diverse program of live performances and talks. 🙌 What’s your take? # 347 EVENTS, United Kingdom 👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. The Vinyl Factory, Matt Elek More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

I'm genuinely intrigued by the rise of digital avatar artists like Hatsune Miku, Zlu Hume, and Angelbaby, who are captivating audiences at major venues like Coachella 2024. The blend of advanced technology and artistic creativity these virtual performers bring is reshaping what we consider entertainment. While the popularity and potential of these digital sensations are undeniable, they also raise important questions about the future of human artists. Can digital avatars complement the creative efforts of human artists, or might they unintentionally edge them out? What will the broader impact be on those who've dedicated their lives to music? I'd love to hear your thoughts on this emerging trend: * How do you feel about the coexistence of human and digital artists? * What approaches could human artists take to remain relevant in this evolving landscape? In your opinion, how should industry leaders balance these exciting technological advancements with traditional performing arts? Your perspectives are essential as we explore these new developments together. Let's talk about it! #MusicIndustry #DigitalInnovation #EntertainmentTechnology #Coachella2024 https://lnkd.in/e_9EnDSe

🚀 Elevate your entertainment business with us! Ready to shine online? 🌟✨ Our outstanding designs and user-friendly features will make your talent stand out! Check out the Miami Beach Banshell website and be amazed. Let's talk about some aspects we took into account for the development. 📅 Event Success Simplified: Effortlessly manage events, boost attendance, and easily sell tickets. 🎟️💰 👥 Social Media Synergy: Amplify engagement with seamless integration. 📲🤝 🌐 SEO Superpower: Boost visibility with top-notch SEO. 🔍🚀 🔐 Secure & User-Friendly: Prioritize trust with our intuitive interface. 🌟🔒 Ready to transform your brand? Let's talk! #ClazzyStudio #Entertainment #Upgrade #WebDesign 🚀

Business Plan for Dos Decarlo II, Independent Artist Executive Summary * Artist Name: Dos Decarlo II * Location: Fort Walton Beach, Florida * Mission Statement: To create and share music that resonates with the soul, inspires creativity, and connects with a global audience. * Vision: To be recognized as a leading independent artist known for innovative sounds and engaging live performances. Artistic Vision and Goals * Artistic Identity: Develop a unique sound that blends genres and reflects personal experiences and influences. * Short-Term Goals: Release a debut EP, establish a local fanbase, and perform at local venues and events. * Long-Term Goals: Tour nationally, collaborate with established artists, and build a sustainable career in music. Market Analysis * Target Audience: Identify demographics and psychographics of potential fans and supporters. * Competitive Analysis: Research other local and independent artists to understand the market landscape. * Trends: Stay updated with music industry trends to adapt and innovate. Marketing and Promotion Strategies * Branding: Develop a strong brand identity, including logo, promotional materials, and social media presence. * Online Presence: Create a professional website and actively engage on social media platforms. * Live Performances: Perform regularly to build a following and gain exposure. * Networking: Connect with other artists, producers, and industry professionals. Operations Plan * Recording: Outline the process for creating and producing music. * Distribution: Decide on distribution channels for your music (streaming services, physical sales, etc.). * Performance: Plan for live shows, including booking venues and managing logistics. Financial Plan * Budget: Estimate costs for recording, production, marketing, and touring. * Revenue Streams: Identify potential sources of income (music sales, merchandise, performances). * Funding: Explore options for funding, such as crowdfunding, grants, or investors.

SoundCurves is revolutionizing the audio experience for music creators and everyday listeners alike. CEO and founder, Rocky Hardy, sought out PROP À GANDA to craft a brand identity and packaging that would reflect the company’s commitment to unparalleled sound quality and style. Through our collaborative process, we developed a comprehensive strategy-based brand identity that communicates SoundCurves’ unique value proposition: transforming studio-grade in-ear monitors into high-performance, stylish devices for daily use. By leveraging their exclusive waveguide technology and premium materials, SoundCurves delivers precise, immersive audio that brings joy to every moment. We’re thrilled to have played a role in shaping the brand identity of a company that’s pushing the boundaries of audio innovation. Testimonials like this fuel our passion for helping brands make a meaningful impact in their industries and the lives of their customers. ________ #branding #branddesign #techbranding #brandguideline #brandstrategy #brandidentity #newbusiness #brandconsultant #brandingproject #visualidentity #designstrategy #brandingspecialist #businessbranding #branddevelopment #SoundCurves #AudioInnovation #BrandIdentity #PackagingDesign #ClientTestimonial

🎉 New Tax Shelter campaign: HIFILORD 🎧 Unmatched Quality: with HIFILORD, experience audio like never before. Their partnership with Devialet brings you the pinnacle of sound quality, combining luxury, tech, and design in every speaker. Perfect for the connoisseur who appreciates the finer details in music. 📈 Skyrocketing Demand: the digital audio market is booming! With Belgians listening to an astonishing 295 minutes of audio daily, the trend is clear. High-end, immersive audio isn’t just a luxury; it’s a daily necessity. HIFILORD is at the forefront, meeting this rising demand with elegance and sophistication. 🌍 Growing Market: the European high-end audio system industry is set to witness a stunning 11.5% CAGR. As homes become the new concert halls, investing in a HIFILORD system isn't just buying a product; it's investing in an experience that appreciates over time. 💖 Tax Shelter Advantage: with HIFILORD, you're not just supporting innovation; you also have the possibility of getting back 45% of your investment through the 2024 tax return. ❗Investing carries serious risks, including partial or total loss of capital. Please read the Key Investment Information Sheet and the Risk factors and complete your profile before investing. Tim Van Vynckt

Sound matters more than you think! Research shows that the emotional response to sound is 86% correlated with a consumer's desire to engage or avoid an experience. Whether it's the uplifting jingle of a beloved brand or the grating noise of an irritating ad, sound can make or break our connection to a product or service. When done right, sonic branding can be a blessing, creating memorable experiences that resonate with consumers long after they've heard it. #readthatagain #sonicbranding #audioisimportant #readitonemoretime

Sound plays a critical role in storytelling and can leave a lasting impression 🎵 Soundvertising focuses on crafting memorable sonic identities for brands. Think engaging sound effects, impactful sound design, and strategic music placement. Swipe to find out how brands can create a more immersive and impactful experience for viewers ▶️ Ready to craft an unforgettable sonic experience? Contact Equinox today 💬 #Equinox #Soundvertising #AudioBranding #FilmAndTVProduction #AdvertisingProduction