Sunny Hunt’s Post

The Value Creation Map is one of the first steps we suggest when creating your Ideal Customer Profile. You can do this yourself by describing: ➡ Your context ➡ Your capabilities ➡ Your positioning Use those to bridge your value creation and your prospective customers' needs/unmet desires. Slide 2 is a real-life example from a sub-$5bn client Zsuzsanna Ferenczi here at Bunes & Ferenczi. This was co-created to assist the product marketing team solidify the offer.

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I had an awesome call with Divesh Sood about sales enablement and its importance for product marketers and sales team. Here are the key takeaways from our insightful discussion: ✅ Regularly connecting with sales to understand calls, get feedback on collateral, and ensure the right messaging is used is vital. ✅ An ideal sales enablement solution would provide usage analytics, allow reps to easily find the right assets and let PMMs push out new content. This would save significant time and manual effort. ✅ Any sales enablement solution needs to be as frictionless as possible for quick adoption. Thank you Divesh Sood for sharing your experiences and perspectives! Looking forward to applying these insights as I build better solutions for product marketers and sales teams at ZippyLens. 🙌

Why is positioning so important? Because it informs every element of your business. A strong positioning helps you: 🧭 Create clarity for you and your customers ✨ Stand out in a crowded market 👍 Drive marketing by shaping messaging and campaigns 💡 Develop or refine services and/or products 📈 Inform sales strategies 🤝 Improve your customer experience 🔥 Guide strategic decisions and priorities to support growth If creating or updating positioning is on your mind, but you’re unsure where to start - get in touch.

Experience the power of our platform for yourself. See how Conquer speeds up sales, connects you to decision-makers, and simplifies your workflow. Try now the product demo with self-guided product walkthroughs here: https://lnkd.in/eF4WyrZe Start conquering your sales goals today!

What KPIs are you tracking to ensure a successful product launch? How are you enabling your account management and sales teams? In the account management and sales space, we are always collecting feedback from our customers & prospects, that data is just a small piece of the puzzle. #productdiscovery #productmarketing #salesenablement #gtmstrategy

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Helping our customers turn data into revenue is why we exist. We love getting messages like this from happy customers who are hitting their revenue goals with the help of Pocus. In PLG, moving upmarket and selling enterprise value is a tough chasm to cross. With access to powerful product usage intent, GTM teams can prioritize and action their best opportunities. 

How Can Channel Partners Speed Up Product Selection? Glad you asked: 🚟 The customer journey takes a turn in the consideration phase. Here, potential customers are armed with a problem and actively researching solutions. Channel partners can be game-changers: ➡ Become the Trusted Advisor: Customers are bombarded with options. Partners can provide personalized consultations, product demos, and real-world use cases tailored to specific needs. ➡ Cut Through the Noise: Reviews and case studies from satisfied customers are gold. Partners can leverage their experience to showcase successful implementations and address common concerns. ➡ Simplify Comparisons: Side-by-side comparisons and clear value propositions help customers choose the right fit. Partners can create co-branded resources that highlight the strengths of your product within their existing solution set. By acting as a trusted guide, channel partners can empower customers to make confident decisions and accelerate their selection process. 🔔 Dive Deeper: Crafting a Customer Journey with Channel Partner Input Want to learn more about crafting a customer journey that leverages the power of channel partners? Check out my main article for a deep dive into this strategic approach: https://lnkd.in/egG2rAVy