Suntory Global Spirits’ Post

My two cents? I'd make a big bet on non-alc RTDs while perfecting the taste and shelf-stability of the non-alc spirits themselves. The best of the non-alc RTDs, like Lyre's Spirit Co's G&T, whisky & coke, etc., St. Agrestis' Phony Negroni and Everleaf Drinks | B Corp's recent collaboration with Tayēr + Elementary are indistinguishable from their alcoholic brethren, just as Athletic Brewing Co.'s beers are identical to alcoholic beers. In fact, good non-alc RTDs often taste better than 5% abv canned G&Ts and the like; spirit & mixer products canned at 5% are doing so to be eligible for listing at the likes of Walmart, not for taste. A G&T (or whisky & coke, or Dark 'n' Stormy) made with a 40% abv base spirit should be around 8%, not 5. A good non-alc G&T like Lyre's is as good, if not better. Most bottled negronis are actually around the correct abv - 27% abv or so - but taste-wise St Agrestis' Phony Negroni is about 92% indistinguishable from the real thing, so you have a valid alternative to booze. Going big on non-alc RTDs would buy the firms time to perfect the flavours and shelf-stability of non-alc spirits. Thoughts? https://lnkd.in/ecXDznk7

100% with Mr. Duff on all these points. They’re only going to get better too. I’d add in that over the next few years and as cannabis is scheduled down, the green wave will come and consumption models will shift even further in new waypoints as tech and science improve (not something that Lyre’s is looking at- my own viewpoint and estimation). And we have to, as parts and members the hospitality industry, look at shifting our spaces to fit new models and do our best to help people feel welcome and feel seen, and most importantly- feel safe. As I like to reflect on the lineage of beverage history, it’s really not that far off from the 1820s and the invention of and retooling of the column still and how that apparatus was the tech that brought modern consumption to life. Couple that to how bars have to change and evolve to fit new expectations in the spaces that we occupy and there are a ton of data to lean into. #nonalcoholic #cocktails #makeitalyres #consumptionmodels #inclusivehospitality

Product innovation in the FMCG world can be a tough business, with many industry reports stating that only about 10% of new product launches make into year 2 post launch, the other 90% get discontinued. 😟 The Coca-Cola Company plans to discontinue Coca-Cola Spiced, which it rolled onto store shelves just six months ago, after the drink failed to bring in customers. The news is especially noteworthy as, in February, Coke held a splashy launch for the product, declaring it to the first new permanent flavor added to its North American portfolio in over three years. Despite the name, Coca-Cola Spiced was not a spicy drink. Instead, it offered a burst of raspberry flavors with spices. It’s unclear if the product’s name led audiences to believe the taste was something more heated. “Coca-Cola Spiced is not spicy but is our boldest tasting brand innovation yet,” the company said at launch. Aimed at a Generation Z audience, Coca-Cola Spiced opted for a raspberry flavor based on data from the Coke Freestyle drink machines. In 2022, that flavor was selected more than 5 million times by customers. “We’re always looking at what our consumers like and adjusting our range of products,” a Coca-Cola spokesperson told Fortune. “As part of this strategy, we’re planning to phase out Coca-Cola Spiced to introduce an exciting new flavor in 2025.” #cocacola #innovation #npd #taste #spiced Romel Doshi, MBA Jean Noel Ortal Nina Riggins Carol Dunne Gwyneth Kelly Michelle Osagie Farrah Gilsenan David Deeley Brian Short Andrew Wardlaw Marc LEJEUNE Erlon Pereira Sheelagh Pentony Romel Doshi, MBA Sam Choucha Elizabeth Horvath Scott Glennon Simon Bellchambers Richard Heapes

Sales of Coca-Cola Spiced are anything but spicy. After just seven months on the market, the Atlanta-based beverage maker announced plans to phase out the offering with a new, yet-unnamed drink debuting in 2025 to take its place. The abrupt turnabout in Spiced comes as Coca-Cola introduced it with great fanfare in February as the first permanent offering in more than three years for the brand. The soda, which combined traditional Coke flavor with raspberry and “spiced” flavors, started appearing on shelves in February. Coca-Cola did not comment specifically on sales for Spiced, but it's the most likely culprit for the announcement. It's possible the flavor did not match the Spiced name, turning off some consumers. It's also possible that despite a marketing campaign, a lack of awareness doomed the liquid. As soda makers look for ways to keep consumers in the beverage, they have little choice but to introduce new flavors and see what resonates with the public. Despite the failure of Spiced, Coca-Cola has had success with its Creations platform that debuted in 2022 to draw attention to the company’s signature beverage while brining in younger consumers.  The limited-time drinks, which highlight a mood rather than a flavor profile, have drawn consumers into the original Coca-Cola brand.

Dr Pepper has surpassed Pepsi to take the number 2 spot in the US soda market. How did it do that? Dr Pepper's ascent to the number 2 spot in the US soda market can be attributed to its unique strategy. Since its inception, the brand has focused on regional America, gradually gaining popularity to become one of the nation's most beloved soda beverages. Notably, Dr Pepper's ability to tap into significant social media trends has significantly boosted its visibility. A recent example is the launch of trendy limited-time flavours, such as Dr Pepper Creamy Coconut, inspired by TikTok's 'dirty soda ' trend, where users mix soda with milk or cream and other flavours. Another aspect of the answer lies in Pepsi's current focus. Pepsi has a huge food business to protect. When it comes to beverages, Pepsi seems to put a higher priority on the sugar-free segment, in which they are the leader. So, the keywords are "strategic focus" and "niches".  #strategicfocus #branding #strategy https://lnkd.in/gzD4MnW6

#Top #beverage #Mexico Top Alcoholic Beverage Brands 2024 Corona Extra regains title as world's most valuable beer brand with 40% growth in brand value, followed by Heineken and Budweiser. Iconic Mexican beer brand Corona Extra has regained its position as the world's most valuable beer brand, with its brand value growing an impressive 40% to $10.4 billion, surpassing Heineken (up 18% to $9.0 billion). This significant growth solidifies its position as the most valuable brand in the Brand Finance Beers 50 2024 ranking, making it the fastest growing beer brand in the world. Budweiser (brand value increased 11% to US$7.4 billion) ranked third. Corona's strategic initiatives have enhanced its brand awareness and reputation beyond its appeal among consumers. Earlier this year, Corona was announced as an official sponsor of the Paris 2024 Olympic Games, marking a historic moment as it is the first beer to sponsor the event. Four other Mexican beer brands also made the list: Modelo Especial (up 24% to $5.2 billion), Tecate (up 26% to $2 billion), Victoria (up 22% to $1.5 billion) and Dos Equis XX (up 16% to $841 million). Mexico is the second country with the most brands on the list after the United States, which has nine brands on the list. We can help your brand grow quickly, don't hesitate to contact me.

New Canned Cocktail Brand Shakes Up the Market! Premium Liquor, Sparkling Water & Real Fruit Juice – Perfect for Gen Z's Taste! Targeting Gen Z is crucial as they’re redefining the beverage market with a focus on health, convenience, and authenticity. This generation values clean ingredients and premium experiences, making this new blend a perfect match. Brands that connect with Gen Z early are positioning themselves for long-term success! #GenZTrends #CannedCocktails #CleanIngredients" #FoodAndBevInnovation #SanitaryProcessSolutions #FoodAndBevEngineering #SanitaryProcessExperts

Interesting insights into the rapidly expanding non-alcoholic category of booze and beer. Health, taste, and range of flavors will be the core drivers in this ever-increasing competitive and growing space. #Marketing #Spirits #Trends #Insights

The first time we heard of this flavor was that it was being discontinued???? Well, that was a short run for a flavor that is described as having raspberry notes and being 'bold' not spicy. Maybe the name was part of the problem. RIP Spiced Coke. We hardly knew you. #foodindustry #foodandbeverage #foodmarketing #coke #branding #marketing https://lnkd.in/grVQ6zxF

Wow!! The scale of fast track growth, with reenvigorated spirits categories at different life cycles, in international markets, across the globe 🌍 is truly impressive!! Hitting the right consumer, with the right mode of consumption 🍹 🍸 at the right time, in the right format, can spark such huge trends & impact……