Swaay.Health Marketing Community’s Post

Are you in #healthcare #marketing? I highly recommend this new #podcast for valuable insights.

In this episode of Tech Qualified, Justin Brown and Meredith Metsker dive into the intricacies of marketing in the tech industry with Tory Kindlick, VP of Marketing at Corti. They explore the challenges and strategies of creating content and leading marketing teams in specialized fields. Tory discusses the transition from interviewing experts in various fields to leading marketing efforts in the healthcare technology sector. He shares insights on leveraging storytelling and subject matter expertise to build credibility and trust with medical professionals, a key audience for Corti. The conversation also touches on the importance of clear communication and simple tools like Google Docs for team alignment. Tory emphasizes the value of an agile approach to keep the team focused and efficient without micromanagement. Finally, Tory and the hosts reflect on the leadership styles that drive marketing success. They highlight the shift from directive to collaborative roles, with Tory advocating for a "lead from the front" mentality. The episode wraps up with Tory's perspective on prioritizing hires in content creation and paid media to bolster marketing operations. Click the link in the comments below to listen to the full episode.

I sat down with Jess Bahr🚀 on the Marketers Talking podcast a while back and we had an awesome discussion about what it's like to be a marketer today, how to manage up and set expectations, and where the pitfalls and challenges lie. When we chatted about the 'art of managing up', and this is not just about manipulating people to get your way; we discussed how to understand and empathize with your leadership team, develop clear expectations, and facilitate collaboration for a healthier organization. We also had a great chat about the pitfalls of marketing - the trends, tools, buzzwords, and surface-level advice that put a lot of marketers on the wrong path. It was a great conversation, and you can listen to the full episode below:

Thank you Jenny Rooney for highlighting insights from my episode for your Greatest Hits series. It’s always a pleasure joining the ADWEEK Marketing Vanguard podcast and having the opportunity to share my passion for marketing and outlook on the industry.  
 
ICYMI: On this episode, Jenny and I discussed the evolving CMO role, the balance between innovation and driving business results, the value of marketing and continuous learning and the importance of combining left brain and right brain thinking. https://lnkd.in/gJF6hkEK

I joined the wonderful Mia Fileman on her "Got Marketing?" podcast to weigh in on the performance vs brand marketing debate. Our take? They aren't (and shouldn't be) mutually exclusive. The marketers getting it right inject brand messaging into their performance marketing, aren't afraid to spend on brand-building AND measure success on holistic metrics. Instead of agonising over splitting your FY24/25 budget between brand and performance — why not think about how they can work better together? Knowing whether your performance marketing tactics add to or erode your brand is a great place to start 👀 Listen to the podcast episode here - https://lnkd.in/g4XqWW5p I could yap about this topic forever. If you'd like to chat, my inbox is open!

I can’t say enough good things about The Marketing Rapport podcast. 🎙 Am I biased because I help produce it? Sure - but in producing each episode, I'm constantly learning and gleaning inspiration from some wicked smart leaders and practitioners from across verticals and job functions. If you haven’t listened, start with this episode. Alec Hanson of loanDepot talks about digital transformation, marketing authenticity, and how you can build a strong and personalized online presence. 24 minutes well spent: vrsk.co/3QNyIx1

Join me in a conversation with Douglas Burdett of The Marketing Book Podcast as we explore the world of health tech, IT, and biotech marketing. With over 60K listeners, this is a fantastic opportunity to learn and grow together. Listen here: https://lnkd.in/eGS2tge9 #MarketingBookPodcast #MarketingInsights #MarketingPodcast

Whether a medtech company is going through a major change or is just expanding to a new audience, there are several reasons why you might need to pivot your current messaging. The good news is that you can often effectively pivot without starting from scratch. In this post, we put together some key tips for pivoting messaging from our podcast episode with Marnie Hayutin. Marnie shared several valuable tips on how to change your message in an efficient and effective way. https://lnkd.in/gF62JN8r

Do you know what it means to be ALL in? Thomas Lewis spells it out in this podcast.

I'm thrilled to share that my episode on The CMO Network's podcast is out today! I dive into branding, content marketing, leadership, and sales and marketing alignment. It's a full range of topics! Take a listen and let me know what you think. https://lnkd.in/gJcU8Yam Leave your thoughts in the comments below. #MarketingLeadership #Branding #ContentMarketing #ProductMarketing