Sweetspot Communications’ Post

This is a really useful summary by PADEL1969 into where padel is heading based on the work of Playtomic and Deloitte. Looking at this from a PR perspective (and you can throw marketing into it), the market across all strands is going to get competitive. If you're a racquet / footwear / apparel manufacturer or retailer - how are you going to ensure it is your products that players are going to buy? If your developing padel centres - aside from geography - how are you going to appeal to padel players to come to your venue? This also goes for coaching. Now is the time to strategise and put a budget into your marketing and PR aside from your product or service. If you don't invest in getting the messaging right and not using professional services to promote those messages, to build awareness, then 2024 will be about those that do. If you want to get some professional advice on how to strategise and deliver your PR, hone your messages and reach a wider audience, get in touch. #padel #padelbusiness #prstrategy #publicrelations #trends2024

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