Sweibel Arts’ Post

Does your org have a plan to cut through the noise of a hyper-funded election year? 🤔 $12.3 billion in spending spending will go towards political advertising in 2024. A staggering 28% or $3.5 billion is expected to be poured into traditional digital marketing channels - a 156% jump from the last presidential election year! Why the increase in spending? Americans are spending more and more time glued to their digital devices, with mobile and CTV capturing over 75% of total digital time in 2023. The heightened focus on digital channels is likely to drive up costs for all advertising across the board as political campaigns look to buy facetime with potential voters. The digital ad battleground is heating up like never before. Curious to learn more about how digital marketing is reshaping political advertising? Read the full story here: https://lnkd.in/dRv-Axhp Source: the Current Author: Zharmer Hardimon

Did you know that political ad spending for the 2024 election is predicted to hit $8.3 billion, shattering the 2020 record of $6.9 billion? This surge will impact your campaign performance and influence online behavior. Discover how to prepare with key insights from our Director of Paid Media, Claire Wirtanen, on navigating the complexities of advertising in an election year. #FathomDigitalMarketing #DigitalAdvertising #2024Election

Make no mistake, the ad buying around this election is going to be absolutely bonkers. On the one side publishers will be jacking up their rates because of demand, because why wouldn’t they? But what the consultants need to remember is that you’re buying media in an election cycle where for the first time user data is going to be harder to truly shape and understand. Privacy has come to the mainstream with people opting out of app tracking and utilizing mobile web blockers. Further, how clean is this user data going to be? There’s no point in paying the insane CPMs for purely awareness. And how are you measuring success? Donations? Building an email list? Direct messaging is the gold mine, but are those lists matched? Are you cultivating these lists through a data clean room? The thing about battleground states is the need for really tight targeting. Offline / linear buys almost become easier because youre going to need a mix of rural and urban voters. The smart money is going after voters in urbanized areas because you’re reach is better and it’s a higher concentration of people in smaller areas. But rural voters don’t want to be left out. Just as how political messaging wants to be inclusive of these voters, your advertising needs to reflect it as well, because this is still a voice that’s reaching out to these voters and they’ll remember if you’ve forgotten them. But if you truly want to know a trend that’s quickly emerging not only in this election cycle but in advertising as a whole? Engaging directly with your audience. Putting aside the “old way” of just your standard display advertising or even paid social, it’s about finding a community where your message is resonating and talking with them directly. A blend of brand messaging with 1:1 engagement is what consumers are going to grow to expect (I mean why are you harvesting all this data if it’s not creating a hyper-personalized experience), and whoever figures this out first will strike gold. No matter what, if you’re getting served political ads pay close attention to when and how it’s been served to you. #election #advertising #digitalads #digitalmedia

Outspent in key races? 🚨 #Republican campaigns, it’s time to level the digital playing field. Use RepublicanAds.com to boost your ad spend effectiveness and outmaneuver the competition. Don’t wait, act now! #Election2024 #DigitalStrategy https://loom.ly/58mn2E4

It's the final lap of election season (I can hear your sigh from here), and the success of any campaign right now depends on how well you’re handling your Get Out The Vote (GOTV) strategy. When it comes to GOTV, it’s all about targeting the right voters at the right time. That's where I'll make the pitch for Majority Strategies, but the pitch is that I have the honor of leading and learning from the best digital strategy team there is ... 🥇 🥇 🥇 🥇 🥇 🥇 Jeremy Tyler Eaton, Quentin Marquez, Matt Naugle, and Laura Gonzalez (ok, ok Laura's on brand, but she still gets a shout out). They make sure the goal of every GOTV campaign is simple: increase voter turnout. 🗳 But not just any voters—we’re targeting those who still need to be mobilized while ensuring campaigns don’t waste ad dollars on people who have already cast their ballots. 🙅♀️ 🗑 Let’s get real. Here’s what you need to focus on to make sure your campaign is firing on all cylinders: 🏆 Majority Strategies' incredible Digital Strategy Team🥇 🖼 Programmatic Display Ads 📽 Video Pre-Roll Ads 🚗 YouTube Bumper Ads 🗣 Meta (Careful, that pesky blackout period is coming!) 🔎 Search Ads 📲 Texting 🔥🔥🔥🔥 The Data-Driven Edge: Majority Strategies has the right audiences AND importantly, the right suppressions. Don't waste that 💰 In the final stretch, urgency, action-packed language, and personalization are your best friends. You’ve got to make your GOTV message feel immediate, relevant, and critical. Get urgent, get it right, and get in touch. 🗳

2024 is an election year, and that brings unique challenges for media buying. Political campaigns dominate ad platforms like Facebook, TikTok, and Google, making it harder (and more expensive) to reach your audience. But with the right strategy, you can navigate this tricky landscape. Here’s how: Election Ad Frenzy: Campaigns will flood digital channels with ads, driving up costs and eating up prime ad space, especially in swing states. This peaks leading up to Election Day. Adjust Your Spend: To avoid wasting budget, quiet down your ad spend in late October as campaigns ramp up. You don’t want to compete with millions in political ad spend. Post-Election Opportunity: Once a winner is decided (no matter the party), people feel a sense of relief and stability. This confidence shift often leads to increased consumer spending. Ramp up your media efforts post-Election Day to capture this demand. Plan for Uncertainty: Always have backup plans (Plan B and C) ready. The election outcome might not be decided on Election Day, so having flexible strategies will allow you to adjust quickly. The Silver Lining: After the election, when the ad space opens up and consumer uncertainty fades, people are ready to spend. This is a great time to capitalize on renewed buyer confidence. By planning your media spend around the election cycle, you can avoid high costs and make the most of the post-election buying surge. Flexibility and timing are key. 🗳️💡 #MediaBuying #ElectionYearStrategy #2024Marketing #MarketingTips #DigitalMarketing #AdStrategy

We're now in the midst of one of the most expensive and closely watched election cycles in recent history! 💰 👀 Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets. Enjoy our July 2024 edition of THE POLITICAL PULSE, featuring:   🇺🇸 Primary Battlegrounds - Ad Spending Intensifies In Remaining States with Primaries: Political ad spending is surging in key states like Arizona, Florida, Michigan, and Wisconsin as they prepare for intense primary election competition. With 18 state primaries remaining, strategic local ad placements and messaging are crucial. These states' diverse electorates and swing-state statuses make every local advertising dollar count.    🇺🇸 A Spending Shift Towards Senate Races and Ballot Initiatives: This election cycle sees a notable shift towards U.S. Senate races and ballot initiatives, with Senate spending and placements surpassing $1.1 billion to date.    🇺🇸 Senate Surge: A Closer Look: Political ad spending in ten key battleground states, including Arizona, Nevada, Michigan, Ohio, Pennsylvania, and Wisconsin, is reaching unprecedented levels. Both parties are heavily investing to sway voters and secure a Senate majority.   At Locality, we track every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local TV and streaming. Get in touch with Locality's streaming, broadcast, and political advertising experts near you >> https://bit.ly/3Uulo1Q   #WeAreLocality #PoliticalPulse #Election2024 #AdSpending #CampaignStrategy #PoliticalAdvertising #ElectionMarketing #Streaming #OTT #CTV #Broadcast #LocalAdvertisingMadeEasy

🚨As the election season heats up, the digital landscape becomes trickier for brands! 🗳️✨📊 With #misinformation on the rise, marketers must ensure their ads don't end up next to content that could harm their brand reputation. We know how challenging this can be, which is why Integral Ad Science has launched the Election Lab. 📊🌟 Read the details in the Storyboard18 article. 🔍📊 The Election Lab is your go-to resource for navigating the complexities of #brandsafety during these politically charged times. It's designed to help advertisers maintain alignment and suitability with their values, ensuring their marketing efforts are effective and appropriate. 📚 Don't miss out on our comprehensive IAS Political Guide to deepen your understanding and strategies in political advertising spaces. 👀 For more detailed insights, check out how the Election Lab can transform your advertising strategies during the election period. Links below: https://lnkd.in/eV_SysXW https://lnkd.in/eHPHdXB9

In the current political environment, effectively engaging multicultural voters and strategically leveraging data are crucial for successful programmatic advertising. Discover how zero-party data can enhance your campaign's effectiveness and foster significant voter engagement. https://bit.ly/3WbF2li #ProgrammaticAdvertising #ZeroPartyData #2024Election #MulticulturalVoters

Great take here from Neal Goyal -- I hadn't really considered the ramifications of an election year on Meta Ads buyers in ecommerce. Alongside having your retention channels dialled in, it is critical to ensure you don't have a leaky pipeline of data from your Shopify store --> Meta Ads. Meta Ads relies on getting the following from your Shopify store: 1) Event data (view product, add-to-cart, purchase, etc.) 2) User matching data (name, email address, IP address, etc.) 3) Attribution data (fbclid) Brands using the Meta Shopify app are simply not getting enough of this data to Meta Ads which is driving up CPC/CPM and driving down ROAS. These problems are exacerbated when macroeconomic factors (such as it being an election year) are also impacting CAC. #shopify #meta #ads