Tag Strategies’ Post

On any given day I get 2-3 requests for help. 🌎 “Lucy, quick question: do you know a PR you can recommend?” 🌎 “We need a design agency for our upcoming report” 🌎 “Please can you promote my [event]. [report], [campaign], [vacancy] to your network.” And where I can, I’ve done so and said YES. But also I’ve had to ghost a million requests so I can do my job, and this is why…. Today: we launch a very intentional way YOU CAN promote your mission-aligned opportunities through Creatives for Climate Collective 🙌 The collective gain great opportunities -> I can fund our social media team So YES now you CAN come to us with all your amplification needs. From free in the hub for our creatives, to a boosted post (299 💶) across our channels, to submitting an agency brief (no cost) so we can feed our agency network with opportunities. Take a look 👀 Let’s do this! 👇🏼

📢 Ad Net Zero has today announced the opening of a European Hub, with full-time staff, equipped to support the formation of new Ad Net Zero chapters across Europe. It has been established in collaboration with the European Association of Communications Agencies (EACA), the voice of Europe’s communications agencies and associations, to share resources and tools widely from the climate action programme. Any European countries looking for help and support to accelerate their industry’s decarbonisation and the effective promotion of sustainable products, services and behaviours should get in touch via their national trade association(s) to join the climate action initiative. At launch, commitments for new chapters come from Norway, Sweden, Belgium, Netherlands, Finland, Poland, Italy and Slovakia, with support from major trade associations and organisations such as EACA, IAB Europe, and the WFA. In France, there already exists a series of programs in different sectors, closely aligned with the Ad Net Zero action plan and we have a good working relationship, sharing solutions and approaches. The launch of Ad Net Zero Europe follows the launch of the Ad Net Zero US in Feb 2023, and the original chapter formed in the UK in Nov 2020, with will run alongside chapters in Ad Net Zero Ireland, New Zealand and the UAE. In total, the ANZ supporter base now covers an estimated 49% of the world’s ad spend. #climateaction #adnetzero #environment #sustainability #netzero #anz #advertisingindustry #advertising

This is the fourth year that Clean Creatives has published the F-List and every year the reaction is different. This year I'd describe the reaction as 'exasperated.' The last year has been an avalanche of news that made fossil fuel contracts look worse and worse. Another streak of record temperatures, with billions of dollars in consumer spending wiped out by extreme weather. Agencies losing costly clients and costly certifications. A historic influx of money into clean energy. People in the creative industry are sick of this. That's why we decided to make this year's report about Mad Men. So much has changed about advertising and PR over the years - digital transformation, office norms, agency structures - but when it comes to fossil fuels it might as well still be 1970. Agencies are missing the boat on the biggest economic transformation of our lifetimes, all in favor of clients that piss off their staff, create conflicts with their good partners, and destroy the one planet we all live on. It's just foolish, and it will hurt the industry sooner than you might think. All of the information in this year's F-List is verified by either government records or at least three pieces of evidence from portfolios, ad databases, award shows, or one of the other several dozen sources that went into this report. We found 1010 fossil fuel contracts with 590 agencies worldwide. This is not the majority of the creative industry. Campaign UK did a survey of 100 top agencies and 75% of them said they weren't working with fossil fuels, and another 15% said they were looking to reduce their work with fossil fuels. That's why we say that the Mad Men fueling the madness represent the past, and Clean Creatives are the future. Eventually all of this will go the way of the three martini lunch. Infinite thanks goes to Clean Creatives Research Director Nayantara Dutta for unbelievable research leadership on this project, along with our research partner Source Nine Insights. It's always a pleasure to collaborate with Clean Creatives South Africa and Comms Declare on these reports, and their contributions this year were essential.

Do you know which creative agencies are still working with fossil fuel clients? If an agency is on the F-List, their sustainability statements mean 🐂💩 Proud of Clean Creatives for delivering this for the 4th year now! I’m curious — If you work in one of these F-listed agencies, how does it make you feel? If you’re a client looking to hire a creative agency, how would you view these F-listers? If it’s too scary to publicly comment on these things, my DMs are open. (Can you at least give a thumbs up so this post gets seen? 👀) 📌 Link to the F-List in comments. #CleanCreatives #Advertising #PR

Governments and public relations firms are under pressure to, in #UN secretary-general António Guterres’s words, stop “fuelling the madness” and ban #fossilfuel advertising or cut ties with the industry. #France, #Amsterdam, #Sheffield and #Edinburgh have all restricted fossil fuel advertising to differing degrees in recognition of the industry’s responsibility for #climatebreakdown. People working in the advertising industry are among those calling for an end to working with fossil fuel companies. There is a reputational risk with continuing to represent these businesses. Four advertising agencies recently lost a sustainability certification for taking an oil company as a client. #Oilandgas advertising is perhaps most prolific in sport. A recent report estimated that fossil fuel companies have invested more than £4 billion across 200 sponsorship deals. Fellow researchers have appealed for sport to be included in any further advertising bans. There is a precedent: a tobacco advertising ban came into force in the #UK in 2002. Bear in mind, that ban took nearly 40 years of campaigning and tobacco executives have shown they’re capable of navigating its loopholes. Even so, the fossil fuel industry will prove significantly harder to purge than tobacco. Here’s why. ‘No fossil fuels, no sport’ Human development is largely a story of increasing energy use. Oil in particular has transformed everyday life beyond comprehension.  Whether it be in the form of high-profile sponsorship deals, sporting equipment made from petrol-based products like carbon fibre or flying to meet the demand for ever more fixtures, modern sport reflects society’s oil dependency. The fossil fuel industry knows this. Despite the longstanding scientific consensusthat fossil fuels must be phased out, the industry seeks to convince the public that oil and gas will still be needed for a very long time. Analysis of one oil company’s sustainability reports identified how its communications strategy shifted from denying the results of climate science to more subtle efforts to delay an energy transition. These included the argument that fossil fuels are an irreplaceable precondition for “the good life”. Sport is a vehicle for perpetuating this argument. In 2021, an oil and gas trade association in the US launched a campaign showcasing sports products made from petroleum, the implication being that people cannot enjoy sport without fossil fuels. Sport is poised for corporate piggybacking because it evokes connection, pride and security in fans and spectators – feelings the fossil fuel industry is keen to capitalise on. An analysis of the #Canadian oil industry’s advertising between 2006 and 2015 documented a shift from images of the natural environment to those depicting family life and domesticity. This kind of pernicious messaging, which entrenches fossil fuels within the things people hold dear, will be hard for legislators to reverse.

Last week, with the help of the #RaceToZero Climate Champions team and Oxford Net Zero, we hosted a consultation for the advertising industry where asked a big question: How can the advertising industry play a more holistic role in helping address our climate Emergency? We brought together a panel of experts experimenting and stress-testing new frameworks to bring about stronger climate action. In breakout sessions we heard from trade bodies, advertising leaders and sustainability experts from the UK and Europe on the nuanced needs of the advertising industry which have been consolidated into 6 key focus areas. You can read all about the session in our blog post (link below) and watch back the talks from Purpose Disruptors Co-founder Jonathan Wise, #RaceToZero and our brilliant panel of sustainability leaders: Lucy Usher from OLIVER Agency, Pamela Noakes from M&C Saatchi Group and Ian Bell from Accenture. Blog post here: 🔗 https://lnkd.in/eZNAStdp And talks here: 🔗 https://lnkd.in/e3vSeH6D #climateaction #sustainability

I love this from Clean Creatives: exposing the ad and PR agencies that continue to promote fossil fuel clients. Clean Creatives have smartly combined two strategic insights here: recognising their own unique added value in the climate system, and recognising the particular vulnerability of PR agencies, the enablers of the polluters, rather than going straight for the polluters. No single intervention is sufficient in any complex system, but this one is absolutely essential to reduce the voice of those who champion fossil fuels and climate chaos.

Today, Clean Creatives dropped their annual F List - exposing the advertising agencies working with fossil fuel companies. We're (obviously) not on it. Fossil fuel greenwash has delayed vital climate action for decades. It has to stop - and we can all be a part of the solution. Head to Clean Creatives to find out how. #flist #greenwash #fossilfuels

Are some advertising and PR agencies profiting from the destruction of the planet? The F-List that Clean Creatives published last week not only shines a light on how many agencies are doing so, but it really highlights how widespread #Greenwashing is and how damaging it can be. Hopefully, it has also got a lot more people in the #Advertising industry thinking about the myriad ways they could genuinely reduce their environmental impacts. At Kavalan, we believe that tackling greenwashing in advertising could go so much further. It’s not just about regulation or about scrutiny of the environmental credentials behind advertising messages. The materials and mediums used to convey those messages are vitally important too! #CleanCreatives #Sustainability #GoPVCFree https://lnkd.in/e7XYyKvR