Take Off’s Post

Discounting is not a Marketing Strategy: PART 1. ⁠ ⁠ Given the current state of the economy, several international & local fashion retailers going into liquidation, and the constant stream of discounts & offers outside of the normal sales calendar, it is almost an instant reflex for brands to succumb to the discount spiral as soon as they run into cash flow issues.⁠ ⁠ Read our 3-part series on how your brand can look to break the discounting cycle and implement an intentional strategy to protect profitability and long-term brand growth. ⁠ ⁠ Online now at https://lnkd.in/gDzHRV8a

A more advanced strategy for fashion brands to acquire new customers requires key planning and insightful business data. 🛍️ Focus on pushing specific products or brands that attract high numbers of new customers. 📈 This approach helped luxury brands like Kate Spade and Matches Fashion increase their new users by 20% year over year. #BrandStrategy #MarketingTactics #ShoppingCampaigns

Pretty interesting point of view for a benchmark of the luxury and fashion industry! https://lnkd.in/er-KqgeD In order to do business intelligence for an online business, I do like to run a digital audit that includes KPIs for all the stages of the customer journey so you can have a wider view of the performance and create more strategic action plans! #onlinebusiness #digitalmarketing #marketingdigital #fashion #moda #latam #americalatina #negociosdemoda #fashionmarketing #fashionindustry #industriadelamoda #mediapaga #trafegopago #digitalperformance #ecommerce #cmo #negocioonline

Is poor #qualitymanagement affecting your ROI? Check out our case study to see how two fashion retailers took different paths — and the impact it had on their returns. ➡️Get the insights you need to shape your own strategies and maximize ROI: https://hubs.li/Q02g4scH0 #CaseStudy #Retailers #ROI #MaximizeROI #Strategies #Inspections #CustomerStories

For the first time since April 2021, we've seen fashion sales dip by -0.6% in the 12 weeks leading up to 23rd June 2024, driven by rising living costs and unpredictable weather [Kantar]. My article, written for Drapers, explores how brands can keep shoppers engaged. As the industry faces these hurdles, adapting quickly is essential. #kantar #fashion #marketdecline #fashionperformance #drapers Read the full article on Drapers:

I LOVE the DTC fashion niche Not just because I'm the Cotton King (someone called me that last week) I love it because my team has mastered the art of SCALING fashion brands The playbook is simple, it follows 2 main strategies We've used this playbook to scale MULTIPLE fashion brands to over $1mil/mo in sales. I recorded a masterclass on the 2 strategies so you can implement it into your brand Save this:

As fashion brands and retailers grow, expanding into new markets becomes essential. Understanding the complexities of these new markets, both broad trends and specific nuances, are critical to success and to developing actionable strategies.  At MMGNET, we’ve partnered with Marketing Week to create a guide for navigating these complexities: The Marketer’s Manual: Fashion Forward, How Brands and Retailers Can Use Actionable Insights to Break into New Markets.  This curated guide is chocked full of actionable items direct from our 2024 US Consumer Outlook Report. Take a look to expand upon the key takeaways we’ve curated for you, and explore the insights behind them. Explore here: https://lnkd.in/eUxwGdgt

Fashion retailers are slashing marketing budgets as the recession’s impact persists deep into 2024 Responding to adverse economic headwinds brands are now delaying or entirely re-working autumn/winter 2024 campaigns Full story 👉 https://lnkd.in/ezH8fwNn #marketing #fashion #retail #advertising

Though the cumulative impact of online channels is undeniable, consumers are still most likely to learn about new #brands and products from visiting stores. Check out how fashion brands and #retailers should balance online and brick-and-mortar strategies 👇

From less than $10k a month to $90k a month, the story of this brand is full of ups and downs. From ‘Deadstock at the warehous’ to ‘Products getting out of stock for months’, it was a crazy roller coaster ride for this Fashion Brand. If you are a DTC brand owner who doesn't love making losses, Hit me up today for a strategy session. Booking link in Comments 👇 PS: We are almost full for the month of July, waiting to onboard 2 brands only. #ecommerce #fashionbrand #successstories