Anna Bermel’s Post

Here's an advanced strategy for fashion brands to acquire new customers with some planning. 🛍️ Focus on pushing specific products or brands that attract high numbers of new customers. 📈 This approach helped luxury brands like Kate Spade and Matches Fashion increase their new users by 20% year over year. #BrandStrategy #MarketingTactics #ShoppingCampaigns

Fast Fashion: It's here and the youngest generation of tween fashionistas expects it - and it's killing the usual loyalty-based purchasing decisions that brands have come to know. Celebrity and trend-driven is becoming the norm, so what to do to increase your brand's affinity? Fashion brands need to delve into the intricacies of their customers' wants, desires, and needs. But the era of fast fashion demands not just this understanding but also it requires an agile realtime response. But how can a brand accomplish this? The key lies in maintaining a continuous connection with your customers well beyond the point of sale. Post-purchase engagement is no longer an afterthought; it's a strategic necessity. Additionally, crafting highly relevant messages delivered through permission-based methods is paramount. This personalised approach ensures that your brand resonates with your audience in a way that feels authentic and tailored to their evolving tastes. Stay ahead of the curve, stay connected, and stay relevant in the age of fast fashion with Delloop. #fastfashion #brandaffinity #getindelloop

Consumer trends impact fashion brands by driving changes in product offerings, marketing strategies, emphasis on brand values, customer experience, and collaboration opportunities. Adapting to these trends is crucial for brands in fashion industry to stay relevant and meet the evolving demands of their customers. Additionally, drop culture has redefined the fashion businesses. Drops refer to posting a picture of a fashion product on social media alongside its release date. It aims to create a sense of urgency among netizens to trigger impulsive purchases and ramp up sales.

The most Authentic Global Fashion Brands are... In the age where consumers value genuine connections, brands need to be more than just a logo. Consumers value transparency, consistency and unwavering social responsibility. What I like about the Authenticity 500 Index is the fact, that this index shines a light on those brands that have successfully married their missions with true authenticity. https://lnkd.in/eaqkS6a3 Really happy to see many of our Enterprise partner brands included and that authenticity can be also achieved despite various consumer touchpoints. #authenticity500 #ecommerce #marketplace #brandmarketing

Download our latest Industry Snapshot and learn more about current consumer trends in the fashion industry including social media purchases, purchase priorities, and budgeting habits. https://bit.ly/3ZkTojf

The European market is dynamic, and the fashion and lifestyle industry, even more so. We understand that as market dynamics shift and your brand evolves, you might need to adapt your approach. That’s why we’re not just here for the first steps; we’re here for the long haul. Our services are flexible and responsive, ensuring that as your brand grows, your strategies are always optimized for success. #EuropeanFashion #FashionIndustry #Gateway2Europe #InternationalExpansion #EuropeanMarket

Pretty interesting point of view for a benchmark of the luxury and fashion industry! https://lnkd.in/er-KqgeD In order to do business intelligence for an online business, I do like to run a digital audit that includes KPIs for all the stages of the customer journey so you can have a wider view of the performance and create more strategic action plans! #onlinebusiness #digitalmarketing #marketingdigital #fashion #moda #latam #americalatina #negociosdemoda #fashionmarketing #fashionindustry #industriadelamoda #mediapaga #trafegopago #digitalperformance #ecommerce #cmo #negocioonline

For the first time since April 2021, we've seen fashion sales dip by -0.6% in the 12 weeks leading up to 23rd June 2024, driven by rising living costs and unpredictable weather [Kantar]. My article, written for Drapers, explores how brands can keep shoppers engaged. As the industry faces these hurdles, adapting quickly is essential. #kantar #fashion #marketdecline #fashionperformance #drapers Read the full article on Drapers:

We attended a very insightful webinar by The Fashion Network on building your brand equity. It just re-enforces that we all have the same questions and the same challenges across the globe. Some key insights on how to stand out, how to build a sustainable brand and how to connect with your customers authentically. #authenticity #consistency #relevance #brandstory #brandbuilding

🛍 Making sense of the fashion industry 💲 The fashion world is diverse and can seem confusing with all its brands and styles. A good way to understand it all is to categorize brands according to price. Fashion brands have different strategies for pricing their items, and this tells us a lot about who they are for and what they offer. 📈 I looked at the data to see if a brand's actual pricing matches its perceived image. I was surprised to find out that some brands were positioned differently than I expected. For example, I used to think of many of analyzed brands as high-end, but most of their collection was actually priced lower. 🌟 Developing a better understanding of the relationship between pricing and brand perception can help fashion brands gain a competitive advantage. They can use this information to adjust their pricing or marketing to stand out in a crowded market. 👉 Swipe through the carousel to learn more. #PriceAnalytics #BusinessOfFashion #MarketPosition #BrandImage #FashionBrands