Taran Singh Malla’s Post

You might’ve seen our recent Disney+ print ads pop up around Hong Kong. What you don’t know is: A) six different parties had to greenlight this, and B) we only had a week (!) to get this approved. With great stories comes great responsibility…!! Which meant routing this through internal and external partners (yes, including Taylor Swift’s team), from HK to Japan, to Korea and the US. We got our final approval just hours before our print deadline. But you’re not supposed to know all that when you see the ad; all you need to see is the message. Are you a Swiftie discovering just now that Disney+ had Korean reality shows? Great! A big thank you to our APAC/US teams and our extraordinary content partners. Everybody knew we were low on time; everybody stepped up to help. This last-minute OOH buy seemed impossible…but we did it 👊 The Walt Disney Company #disneyplus #entertainmentmarketing #outofhomeadvertising #outdooradvertising #contentmarketing #streamingmarketing

❓ Have You Ever Wondered How Disney Maintains Its Magic? ❓ Disney is not just about enchanting stories and beloved characters. Behind the scenes, Disney's unwavering commitment to consistency plays a starring role. From the happiest place on earth—their theme parks—to the digital realm of Disney+, they've showcased an unparalleled dedication to a seamless and magical user experience. Remember the initial hiccups during the Disney+ launch? They could've disrupted the magic. Yet, Disney's swift response and immediate resolution kept the enchantment alive, reinforcing the trust millions place in the brand. 🔍 Key Takeaways: Consistency is as crucial as quality. Swift responses to issues can reinforce customer trust. Even in the face of challenges, maintaining brand integrity is paramount. Let's channel our inner Disney and ensure that every interaction with our audience is consistently magical and trustworthy. #ConsistencyIsKey #BrandTrust

Happy 100 years of existence to one of the world's most iconic brands 🏰 Disney was founded in 1923. Since then, the global economy has experienced at least 8 recessions (not including the current economic downturn). The business has been able to weather these storms due to the enduring strength of the Disney brand and live well beyond its Founder, Walt Disney, who died in 1966. So, how does Disney's brand strength stack up in 2023? 👀 According to Tracksuit's data, in the United States, Disney has 86% brand awareness, 62% consideration, 57% usage and 12% preference, while its brand associations (pictured) is generally positive. We'll pop a link to the key features shared by the world’s most recognisable brands (and how to measure them) in the comments 👇

A clip from this video featuring Lanny Smoot's work at Disney Imagineering has gone viral recently. While the clip is fascinating, it's just a small glimpse of the whole story. I highly recommend watching the entire video to fully appreciate his innovative journey and how it connects to creating amazing customer experiences. Smoot's work at Disney, like the HoloTile floor, shows us how important it is to think like our customers. This way of thinking helps us create great experiences for them. Smoot did this by really understanding what people visiting theme parks want and then making something special that adds to their fun. This is just like what we should do in customer service. We need to think about what our customers really need and want. Then, we can come up with new and creative ways to help them. When we try out these new ideas and see how customers like them, we make sure that we're not just using new technology, but also making our customers happy. So, let's use this way of thinking in our work. It's not just about new tools, but about really connecting with our customers and making their experience better. #Innovation #CustomerService #DisneyImagineering #DesignThinking https://lnkd.in/ecfbXMmr

100 Years Of Disney. The journey began as “The Disney Brothers Cartoon Studios" when founded in 1923. To being a $87.80 billion* media behemoth called "The Walt Disney Company" as we know it today. In the last 20 years it’s grown almost 2.5x from $28.14 Billion to $87.80 Billion in revenue. As of October 2023 Walt Disney has a market cap of $156.83 Billion. This makes Walt Disney the world's 65th most valuable company by market cap.* *Data source: companiesmarketcap.com ^Image source: Statista From being an animation film studio to being a streaming giant among other businesses interest spanning from movie production to amusement parks. The brand Disney continues to shine bright and grow strong. Brands that last have a lot to teach and a lot to learn from for every marketer and business owner. #marketing #branding #strategy #media #content

This Disney+ launch was genius: PMMs, you should steal this social playbook 👉 Every Disney brand replied to the Disney+ launch tweet. All with funny on-brand messages in their POV. From Pixar to Star Wars and The Avengers. They created one epic thread. The result? Massive engagement for their launch 🚀 📌 Key takeaways for us PMMs: 1) Tap into your entire brand ecosystem 2) Stay true yo your brand voice 3) Coordinate for max impact Well played Disney! Well played 👏👏👏 h/t mkobach on X for the great thread

This Disney social campaign for the launch of Disney+ was incredible. They hit, in my opinion, every fandom's sentiment in one set of tweets. Here are a few key takeaways: Know your audience: Disney understands what its fans love about each property and uses that knowledge effectively. Have a personality: Each Disney IP collection's Twitter account matched the characters' personalities from their respective media, making the tweets feel authentic and reflective of the characters. Tell a story: Disney used this campaign to announce Disney+, narrating how all its video content is moving to their new platform. They used plot points that reflected each IP collection perfectly, and the conversational format was brilliant. Keep it simple: This wasn’t a paid campaign. It was a simple Twitter thread with no fancy media, just screenshots. They told the story where their audience would see it and let it spread organically. Good marketing should reflect your brand well and capture your audience's hearts. Disney nailed it here. What do you think? Did this ad capture your attention with a little humor, or are you on board with Comic Store Guy? Let me know in the comments.

What if you took this strategy and applied it to yourself? We assume strategies like this are just for products and things. IMO the coolest, most upgradeable, most full-of-hidden-potential product is Your Future Time. So imagine now you need a new job, or you got a big promotion, or you want to share a major professional milestone. What if you borrowed this approach? Find 5-6 awesomely unique people in your network. And craft a connected story with them. A connected story that amplifies them (like Pixar, Nat Geo etc) And amplifies you. Resulting in a win for everyone. Not just you. Disney gave us all a master class on wielding power. And remind us that magic power happens together.

Disney+ "Iwaju": 'Mar"keting or 'Make'ting (seem like an own-goal strategy) #Disney+ marks a significant milestone with "Iwájú," a series that represents its first collaboration outside its traditional studio system, highlighting African narratives through a partnership with Kugali Media. This move signals Disney+'s commitment to diversifying its storytelling, potentially mirroring the success of "Black Panther" by tapping into the cultural and commercial appeal of African stories. However, a critical misstep in this otherwise commendable effort is the platform's availability issue in Nigeria, the very country "Iwájú" seeks to celebrate. This oversight not only limits the series' reach and impact within its primary cultural context but also contrasts sharply with the inclusive approach seen in the marketing and global distribution of "Black Panther." For Disney+, "Iwájú" could have been a beacon of global storytelling and cultural representation, but the lack of accessibility in Nigeria represents a missed opportunity for genuine engagement and undermines the potential for this unique content to connect with its most relevant audience. As Disney+ continues to explore diverse narratives, addressing the challenge of content accessibility will be crucial. Ensuring that stories are available to the communities they depict will not only enhance Disney+'s global strategy but also affirm its commitment to inclusivity and representation in storytelling.

How to sell millions like Disney: Alright let's be real we don't have Disney's advertising budget or a team of marketers doing it all for us so we're gonna have to get crafty! Doesn't mean you can't make some serious money though Disney has already done the leg work. Now all you need to do is apply the lessons in this carousel to your business. If you enjoyed this follow for more branding tips! #brand #branding #disneyworld #disney #marketing101 #marketing #marketingtips #growyourbusiness #businesstips #brands #businessowners