Founder and CEO redefining the way experiential marketers capture visual content 📸 🎥
As a #brandmarketer, you know that *consistency is QUEEN 👑 * Dishing out some tips for creating consistency throughout your visuals 📸 over the next couple of weeks and my first tip is ⬇ When you are sourcing a photographer or videographer, after you peruse 👀 portfolios, interviewing candidates is the next crucial step, but one that is often skipped. Beware of cutting corners on the interview process 🚩 because this is THE #1 step that will ensure consistency.....Why? Because you’ll create a repeatable process with questions that are asked every time you are sourcing a new photographer or videographer. If you’re qualifying your candidates based on the same set of criteria each time, then you’ll ensure the people you hire are going to be consistent in capabilities, values alignment, and skill. Here are a few nuggets for discussion during your interview 🗣 - Dig into their process. How do they prepare for a shoot, what materials do they provide and what do they ask that you provide? - What are the different types of styles they've captured? - Find out how many individuals are on their team - Inquire about other projects they’ve done that align with what you’re looking to achieve - What type of equipment do they have? What is their turnaround time? - Ask for references!
