“We are great at coming up with incredible ideas that get brands noticed and consumers thinking differently, and that is a superpower.” 🏴☠️ From advertising's sometimes unrecognized brilliance to Wes Anderson's whimsey, and Sia's multi-dimensionalism, TBWA\Chiat\Day New York’s CEO Emily Wilcox speaks to Danny Edwards from shots about what’s on her radar. 👇👇👇 https://lnkd.in/e7YbKGKT
TBWA\Worldwide’s Post
More Relevant Posts
-
Want to boost innovation and increase revenue? DEI initiatives are key! 🔑 Learn how inclusive advertising not only reflects the real world but also drives brand success.
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands. Here's an example of brands doing it right! https://lnkd.in/gCApXP6f Jill Urlage #DisabilityPrideMonth #ProudtobeIpsos
-
-
I love seeing big directors bring their talents to #advertising. I think we'll start to see even more of this as brands move from working with #influencers to prioritizing #creators, #creativedirectors and #bigideas. #AdIndustry
It’s nice to see a director continue to explore advertising even after having success in features. I recently spoke with Tom Hooper of SMUGGLER about his commercial work over the past year, which has been second to none—in particular, his spots for Vanish, Chevrolet and Montefiore, which together earned him Director of the Year honors at Ad Age’s Creativity Awards. Interview here: https://bit.ly/4eW8DWS
-
-
Throwback to one of the most impactful ad campaigns in history! In 1971, Coca-Cola’s Hilltop campaign changed the way brands connect with consumers, bringing a message of unity, diversity, and togetherness. Through the song "I'd Like to Buy the World a Coke," this campaign connected people from different backgrounds, all sharing in a simple, universal moment over a Coke. It’s a timeless reminder of how advertising can transcend borders and cultures. I’ve always been fascinated by the emotional depth and global impact of this campaign. It’s not just about selling a product, but about making a connection with audiences worldwide. https://lnkd.in/gTiBUiac What’s your favorite timeless campaign? Let’s discuss how creativity can shape global connections! #MarketingHistory #CocaCola #HilltopCampaign #GlobalBranding #EmotionalMarketing #Throwback
-
Check out OMD USA's Rapid Response from Advertising Week New York 2024! The report delves into the profound impact of cultural relevance on brand perception, the seamless integration of content creation with cutting-edge technology, and the transformative effect of in-store retail media on enhancing the consumer experience. #CulturalRelevance #MarketingInsights #AWNY2024
-
As we enter into the new month, we will be spotlighting a quote from one of the fathers of advertising, David Ogilvy. Join us as we unravel the lessons embedded in his words. Infuse the right strategies in the new month. Don’t forget to join us at 1pm to learn more strategies that works. #fatherofadvertising #pandoraagency #strategies
-
Download link in comments: In the ever-evolving world of advertising, transparency and accountability are more important than ever. With brands facing a labyrinth of metrics, benchmarks, and partnerships, it can be challenging to navigate without a clear understanding of the underlying processes and motivations. As we continue to move forward, it's crucial for brands to prioritize transparency and accountability to build trust and establish a strong reputation in the industry. Monika Grabania - Dailerian Meredith Mercil Napolitano Tara Nolan David Nyurenberg #digitaladvertising #digitaltransformation #transparency #value
-
After a few days to digest (both figuratively and literally), here are my key takeaways from the MediaPost Insider Planning & Buying Summit: 👉 Media's no longer fragmented, it's been "atomized" - Joe Mandese 👉 Live tentpoles capture attention and drive scale because they are "moments people talk about". You can't buy your way in because consumers see that as inauthentic. Successful executions need to feel organic. - Jason Acker (who, fun fact, hired me at my first agency job!) 👉 To be truly successful in social media you need to be timely, relevant, relatable and mitigate risk - Rajiv Mody 👉 Machines are imperfect and without morals and therefore require human oversight - Oscar Garza (sage advice from an old friend and colleague who continues to highlight Andrew Shebbeare's brilliant and increasingly relevant speech on Ethical Advertising in an Intelligent Era: https://lnkd.in/eKNnKXrn ) Lastly, from my own talk on the main stage, I'm reminded that retail media is as complex and critical as ever—and that people really love Ferrero products! I'm grateful for the ongoing opportunities to represent our incredible portfolio of brands. #MediaPostInsiderSummits #advertisingandmarketing #retailmedia #socialmedia #AI #proudferrerian
Our latest Brand Insider Quick Take features Danielle Sporkin, SVP Media & Marketing Services at Ferrero
-
Great insights on the evolution of Strategy in Advertising!
Christopher Owens, head juror, head of brand strategy at TRG and program lead for Strategy Boot Camp at Miami Ad School, speaks to LBB’s Addison Capper about clients’ expectation that all corners of an agency are competent with strategy. Read here: https://hubs.la/Q02Hrc9K0
-
-
Worthwhile content here.
ICYMI very interesting WTTW/Chicago PBS feature on the history of the #Chicago #advertising industry - "The Real Mad Men of Chicago" You may not have heard of Albert Lasker, Eugene Kolkey, Carol H. Williams, or Tom Burrell, but you most certainly know their creations. They’re Chicago’s own “Mad Men” – the local executives who created iconic figures such as the Marlboro Man, Tony the Tiger, Charlie the Tuna, and the Pillsbury Dough Boy. In Chicago, advertising agencies created their own Midwestern style of advertising from which would emerge a spate of iconic characters, taglines, and jingles, and each of those has its own story. https://lnkd.in/gAx8BxDP
-
In a recent Association of National Advertisers article, Channel Factory's Bill Schild, GM of Americas, explores how inclusion-first advertising practices can enhance brand safety and drive meaningful engagement and growth. Discover why moving beyond restrictive blocklists to embrace diversity and positive content is crucial for the future of digital advertising. Read the full article for insights into building a thriving and inclusive digital ecosystem, https://lnkd.in/gE8HW8yB. #BrandSafety #InclusionLists #ConsciousAdvertising
Why Marketers Need to Interrogate Their Exclusion and Inclusion Practices
ana.net
