Our podcast co-founder and advertising futurist, Tameka Kee, is on the road again at the #BeetRetreat kicking things off with insights into the future of #advertising, #media, and #adtech.
Hey media mavens, something interesting for you today 🎉
Do you know that the first ever banner ad on the internet was launched in 1994 by AT&T? 🖥️🚀
It featured the simple message "Have you ever clicked your mouse right here?" and forever changed the landscape of digital advertising. Talk about making history with just a click! 💻🌐
What other interesting media facts do you know?
#AMA#AlphabetMediaAcademy#PGCMM#PGDMM#interestingfacts#trivia
Here are lessons to learn from how successful brands made waves with their advertising in the last year👇
They invested in premium Ad units and advertised on over 10 media properties across multiple media formats.
But, for every advertising naira spent, they realized a 10x return in revenue, showcasing the effectiveness of their advertising strategies.
Which of these advertising rules are you implementing in your business?
#marketingstrategy#TabdaMediaGroup#publicrelation#prtips#brandstrategy#wealthmindset#entrepreneursguide#digitalmarketingagency
Stop throwing ad dollars into the abyss!
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💡 Is Your Ad Spend Getting Wasted?
Unlock the Full Potential of Your Ad Spend: Embrace Quality and Transparency in Programmatic Advertising Today! 📢
Discover more insights in the latest SBS article:
https://lnkd.in/eCg5BjWw
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Marc Guldimann, CEO of Adelaide, joined Pesach Lattin on The ADOTAT Show to discuss the evolving advertising landscape. Marc shared his two cents on digital advertising and his journey in creating Adelaide’s attention-based media quality metric, AU.
Other discussion topics included MFA, Adelaide’s advanced pre-planning tool, Flight Control, and the value of activating attention data programmatically.
On the subject of MFA, Marc said, “There needs to be more investigation of how this low-quality media is brought to market and why it’s bought and why these sorts of CPC/ CPM arbitrage businesses exist. I don’t think maintaining a list of sites that are good and bad is really a great idea…all impressions that humans see have some value; the question is, what is the value? Typically, media is mispriced today. There’s not a lot of data in price; you can’t consistently say that higher price media is higher-quality media, and so if we just pay a price that is commensurate with quality, a lot of these problems would go away…we solve this with a broader, economic solution.”
Tune in to the full episode to learn more: