Betty’s Post

You like food? Thought so. Read this. In my opinion Chef alway’s knows best; this may indeed be proof is in the pudding. #food #sustainability #sustainableagriculture #sustainabilitymatters #storytelling #brandbuilding #community #foodrevolution #innovation #BrandPartnerships #GenuineConnections #CommunityBuilding #SustainabilityMatters

What are the top three reasons why The Estée Lauder Companies turns to Holmen Iggesund and Invercote for packaging material? We asked Nirav Mehta, Vice President, Direct Procurement. He is joined by Neal Haussel, Director Brand Owners and Sustainability. Both gents had just participated in a panel at Luxe Pack New York in May 2023.    This is the third and final video from this brief interview. You can find the two previous ones on this page. #PremiumPackaging #Sustainability #Collaboration #SupplyChain #HolmenIggesund

Owned events will forever be the most stressful but rewarding part of a marketing role (in my opinion). It's only when you do one, that you truly realise just how many moving parts there are, how much is outside of your control, and how many little details are vitally important but only noticeable to attendees if they're not done. SoPost are the digital sampling leaders and the best at what they do. They also have an amazing team of experts and a list of Brand Partners that is beyond impressive. When I joined SoPost, I just knew that all these factors were a recipe for us to own an event in this space. I was quietly confident, having done many of these kinds of events in the past. But it was new for SoPost, and this industry was new to me. So of course, over the last few weeks, there's been that niggling worry in the back of my head about pulling it off. But boy, did we pull it off. The afternoon was beyond what any of us imagined; not an empty seat in the house, the most incredible speakers and an electric energy. We spoke about emerging technologies (#AI - you've probably not heard of it), sustainable sampling practices, the power of consumer data and how to maximise return. The insights were endless and we cannot wait to share them over the coming weeks. We're all already buzzing for the next one. Perhaps one in NYC is on the cards next? 👀 But for now, we reflect, we rejoice and we rest over this bank holiday weekend. A massive thank you to our incredible speakers Natalie Ellse from Mars, Angharad Elfyn Jones from Shiseido, Katie Potts from TikTok, Amelia Reynolds from Matrix and Bella Noakes from Publicis Media and of course to our SoPost hosts Jonathan Grubin, Alice Temple Latter and Isobel O'Connor. And to the wider SoPost team for helping to make it all happen Toby Evans, Erin Kirtley, Daisy Lewis, Bianca Chambers, Ade-Lee Adebiyi, Emma Hardy, Emily Walsh, Hannah Berry, Rachel Xuereb and Zsofia Banfalvi. #SoPostSummit #FMCGevents #beautyevents #digitalsampling

Want to stay relevant with your product sampling strategies in 2024? 🔥 We’ve tapped into the minds of sampling experts and marketing leaders from some of the world’s most influential brands to uncover this year’s biggest sampling trends, predictions and priorities. From full-funnel sampling to regional insights and technology priorities, this is a must-read for any brand striving to stay ahead this year. Here are 5 insights ⬇️ Read the rest: https://lnkd.in/ej-F2i3t BIG thanks to our amazing brand partners and SoPosters for their insights: Anna Szpot at Mars Petcare, Shelby Newell at E.L.F. BEAUTY, Lara Akkad at Procter & Gamble, Jonathan Grubin, Magali Kirsch, Kendall Blakeman, Dan Tidmas, Hélène TOURNESAC, Emily Sharpe and Georgia Ball. #productsampling #onlinesampling #digitalmarketingtrends

Great British heritage brands play a huge role in our lives; they’ve often grown up with us, from childhood into adulthood and beyond. To do that, they must remain relevant in our world. This means continuously evolving to ensure they retain a place in our hearts and – most importantly – minds when we’re in autopilot shopping mode. In our latest issue, Richard Taylor, from Brandon Consultants explores the key factors that help drive continued brand and business growth: https://lnkd.in/eWriDY4P

Join us this week and hear from List Perfectly co-founder and Chief Strategy Officer, Clara Albornoz! ⁠🎉 ⁠ Clara's role centers around shaping strategic initiatives and driving business growth with her passion for forging strong partnerships and expanding market presence. Her commitment to excellence fuels the pursuit of organizational strategies that are not only ambitious but also sustainable, ensuring that our company continues to thrive in a competitive landscape.⁠ ⁠ ✨ Exciting Virtual Event Alert! Join us for "Sourcing Sustainably," co-hosted by List Perfectly and Helpsy. ✨ ⁠ ⁠ 🗓️ Mark your calendars!⁠ 📆 May 16⁠ ⏰ 3 PM PST⁠ 🔗 Register here: https://lnkd.in/gt-m6sMt ⁠ Discover how sustainable sourcing isn't just good for the planet—it's great for your profits too! Dive into this must-attend event co-hosted by List Perfectly and Helpsy, where you'll learn to merge eco-friendly practices with economic benefits.⁠ Meet Our Esteemed Speakers: *Amanda Morse & Clara Albornoz, Co-founders of List Perfectly *Danna Crawford, Director of Community Engagement *Jessica Rennard Chief Merchandising Officer of Helpsy What You’ll Learn: *Boost Your Bottom Line: Learn how sourcing sustainably can reduce costs and increase your revenue. *Access High-Quality Inventory: Unlock strategies for acquiring top-tier, sustainable goods, no matter your location. *Streamline Your Sales: Leverage List Perfectly’s tools to quickly list and sell unique items across multiple platforms. This is more than just a webinar—it’s a step towards transforming the reselling landscape. Let’s embrace sustainability together and make a positive impact on our planet! 🌱🌎 #sustainablefashion #ListPerfectlyinc #Helpsy #sustainable #ResellingTips #sustainabilitytips #sustainabilitymatters Sustainability event, sustainable reselling, embrace sustainability ⁠

In an era defined by globalization, local brands are stepping into the spotlight and rewriting the rules of the business world. With deep connections to their communities and an innate understanding of local preferences, these rising stars are outperforming established national and international brands. What sets these local champions apart? It's the authenticity and relatability they bring to the table. By weaving their narratives into the fabric of their regions, they forge emotional bonds that transcend mere transactions. The result? Loyal customers who see these brands as an extension of their own identities. These success stories are a testament to the power of community engagement. Local brands harness the strength of word-of-mouth marketing, utilizing grassroots networks and social circles to amplify their reach. As a result, they create a ripple effect that reverberates far beyond their immediate locations.   In the end, the triumph of local brands illustrates the beauty of diversity in the marketplace. It's a reminder that while global giants have their place, there's something uniquely enchanting about a business deeply connected to its roots. So, here's to the underdogs who are challenging the norms and showcasing the immense potential of thinking local while reaching for the stars. Sharing a link that echoes my perception... https://lnkd.in/dxKWbR2A

Some spirits brands have the power to give you that warming, tingly feeling before you've even had a sip. Something about the way the story and the brand interact just creates sparks... ✨ Next week, Steve Osborne will be talking at the Spirits Strategies and Innovation Conference about the magic (and science!) of spirits branding and zooming into what's going on behind the scenes. We'd love you to join us - here's how: https://lnkd.in/eCg4VcHz

What are the Estée Lauder Companies' thoughts on the role of sustainability in the luxury packaging space? We asked Nirav Mehta, Vice President, Direct Procurement. And what role can Holmen Iggesund play to support this? Neal Haussel, Director Brand Owners and Sustainability, shares his perspective. This is the second short video Q&A we filmed at Luxe Pack New York in May 2023. Last week we posted the first video, and next week we will post the third and final video. #PremiumPackaging #Sustainability #Collaboration #SupplyChain #HolmenIggesund

How we chose our niche 🤔 [🌟 Why We Exclusively Partner with Upscale, Impact-Driven Brands 🌟] At ByNine Creative Consultancy, we've been asked lately why we focus solely on upscale and impact-driven brands in the consumer and lifestyle spaces. The answer is simple: because we believe in the power of purpose-driven brands to make a real difference in the world. 🛫 Upscale brands have the potential to inspire and elevate, offering premium goods and experiences that resonate deeply with their audience. By working exclusively with upscale brands, we can leverage our expertise to amplify their message and drive meaningful impact. 💡 Impact-driven brands, on the other hand, are at the forefront of positive change. Whether they're championing sustainability, social responsibility, or cultural awareness, these brands are shaping the future for the better. We're passionate about supporting their mission and helping them thrive in an ever-evolving marketplace. By focusing our efforts on upscale, impact-driven brands, we're able to align our values with our clients', creating partnerships that drive success and leave a lasting legacy. Together, we're not just building brands—we're building a better world. Ready to join us on this journey? Let's make an impact together. #BrandImpact #PurposeDriven #ByNineJourney 🌍✨