Betty’s Post

"How do you solve a problem like... picking your moment?" According to our Head of Strategy, Richard Clay, the challenge is actually agreeing what a brand stands for and how it shows up …picking your moment should be the easy bit! 🚀 Find out more about what Rich had to say in The Drum’s latest debate, this time looking at how brands can effectively seize the right moment to align with culture. https://lnkd.in/e9K_XXAS

A few thoughts on the criticality of one brand for all audiences

❤️ Love it or hate it? 😡 Being polarising might just be your brand’s secret weapon. Here's why... First off, this image most likely caused a visceral response of: YUM 😋 or YUCK 🤢 In a crowded market, brands often try to please everyone. And by doing this ↳ You’re likely to please 𝒏𝒐 𝒐𝒏𝒆. What if embracing a more divisive approach was the 𝒌𝒆𝒚 to unlocking your brand’s true potential? Marmite is famous for its ‘love it or hate it’ message. They have created a passionate community of fans and strong opinions from those who don’t like it. Being polarising creates: 🟩 𝐄𝐦𝐨𝐭𝐢𝐨𝐧 🟩 ↳ It makes you feel something 🟨 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 🟨 ↳ Passionately for or adamantly against? 🟥 𝐃𝐢𝐬𝐭𝐢𝐧𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬 🟥 ↳ Helps you carve a unique space in the market 🟦 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 🟦 ↳ Let the arguments in comments commence 👀 But that’s not all. Being polarising can also: → Drive innovation →→ Increase visibility →→→ Boost engagement rates →→→→ Strengthen brand identity →→→→→ Enhance emotional connection Creating a polarising brand or post isn’t about being controversial for the sake of it. (𝘈𝘭𝘵𝘩𝘰𝘶𝘨𝘩 𝘯𝘰 𝘥𝘰𝘶𝘣𝘵 𝘵𝘩𝘢𝘵 𝘸𝘰𝘳𝘬𝘴 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 & 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘦𝘥𝘪𝘢 𝘸𝘪𝘵𝘩 𝘤𝘭𝘪𝘤𝘬 𝘣𝘢𝘪𝘵 𝘵𝘪𝘵𝘭𝘦𝘴) It’s about being authentic and true to your core values. Even if not everyone agrees. Now the real question… How much Marmite is 𝒕𝒐𝒐 much Marmite? (𝘓𝘦𝘵 𝘵𝘩𝘦 𝘢𝘳𝘨𝘶𝘮𝘦𝘯𝘵𝘴 𝘤𝘰𝘮𝘮𝘦𝘯𝘤𝘦 😅)

Are you ready to take your brand exposure to the next level? Authenticity is the 🔑 In today's highly saturated digital landscape, consumers are craving authenticity more than ever before. They want to connect with brands on a deeper level, and they can spot inauthenticity from a mile away. So, if you want to stand out from the crowd and make a lasting impression, it's time to embrace the power of authenticity. 🚀 When you are authentic, you build trust and loyalty with your audience. People appreciate honesty and transparency, and they are more likely to engage with and support a brand that stays true to its values. Authenticity creates a genuine connection, which in turn leads to increased brand exposure. Think about it - when was the last time you saw a brand being authentic and thought, "Wow, I need to share this with my network!" Authenticity has the power to go viral, and it can turn your customers into brand advocates. Moreover, being authentic allows you to differentiate yourself from your competitors. In a sea of similar offerings, your authenticity becomes your unique selling point. It's what sets you apart and makes you memorable. So, how can you infuse authenticity into your brand? Start by understanding your values and purpose. What do you stand for? What makes you unique? Once you have clarity on these aspects, let them shine through your content, messaging, and interactions. Share your brand's journey, including the ups and downs. Show behind-the-scenes glimpses of your team and processes. Engage in meaningful conversations with your audience, listen to their feedback, and address their concerns openly. Remember, authenticity is not something you can fake. It's about being true to who you are as a brand and as a leader. Embrace your imperfections, be genuine, and let your authenticity be your guiding light. So, are you ready to take the leap? Start being authentic today and watch your brand exposure soar to new heights. 🌟 #AuthenticityMatters #BrandExposure #DigitalMarketing #BeYourself #Enterpreneur

My brand will be global

Brand belonging: the challenge Communicators now face the challenge of shifting stakeholders’ relationship with brands from transactional to emotional, thereby supporting long-term brand loyalty and belonging https://lnkd.in/d_MPzB4f #branding #marketing #brandloyalty #brandbelonging #marketers #emotions #communicators #belonging

Foster trust through open communication! Learn how brand transparency in the digital age can strengthen relationships with your audience and build lasting trust. #BrandTransparency #TrustBuilding #OpenCommunication #ReputationManagement #ReputationGuards 🌟💬 https://lnkd.in/eJp2Xbeg

Ever wondered what it takes to create a brand that people remember and love? Recently, the Come Together community hosted a fascinating talk with brand expert Laurent Grass, enthusiastically attended by Kehsia. Here are some key takeaways from the event: Use What You Have Don’t overcomplicate things by constantly seeking new tools and resources for your brand. Instead, make the most of what you already have. As Laurent emphasized, “Use the tools you already have.” This approach keeps your brand authentic and consistent. Trust is Crucial In today’s crowded marketplace, trust is a key differentiator. People gravitate towards brands they know and trust. Building a trusting relationship with your customers is essential for brand success. Be Consistent Consistency in communication is vital. Ensure your message is clear and uniform across all channels at all times. This helps people recognize and remember your brand more easily.💡✨ #BrandBuilding #Trust #Consistency #UseWhatYouHave #ComeTogetherCommunity

Brand does matter.