Terakeet’s Post

As marketers, it’s critical that we leverage AI to improve efficiencies and gain new insights into our audience and marketing performance. But it’s also risky to use artificial intelligence without a clear strategy and understanding of potential consequences. This playbook is built for executives to help you understand the risks and opportunities when investing in AI!

The role of AI in personalization? 🎥 Listen to the POV of Chris Duffey of Adobe on how AI is evolving marketing, moving from personalization to individualization. Read the blog for more insights!  https://lnkd.in/eZY7pMRY #AI #MarketingInnovation #Individualization #MarketingStrategy

It's here....get the full report....the 2024 State of Marketing AI report. #marketingaiinstitute #ai #artificialintelligence #alliance https://lnkd.in/gzDv-UJg

"Understanding these foundational elements of AI provides a baseline from which we can explore more intricate applications and strategies in marketing." ✨ Start Here: https://lnkd.in/gTRj53E9 #AI #Marketing #MarketingAI

Ericka is so great at explaining to value of AI & Marketing.

Are you currently using AI in your marketing or do you see it as a bit of a minefield? Download the free resource below from Mercuri International Group below and learn how you can leverage AI to take your marketing from strength to strength. #ai

Marketing Brew's "Marketer's (Early) Guide to AI" event explored how 🎯 AI is revolutionizing the field. Our latest blog unpacks 5 key takeaways to help you leverage this game-changer: https://lnkd.in/gwr4P9W2 #AI #marketing #brandidentity #brandstrategy #uxdesign

"Understanding these foundational elements of AI provides a baseline from which we can explore more intricate applications and strategies in marketing." ✨ Start Here: https://lnkd.in/gZTaR-ax #AI #Marketing #MarketingAI

Where is marketing heading under the guidance of AI technologies? The future of marketing undoubtedly involves AI, but it doesn’t eliminate the need for human marketers. Instead, AI will augment the capabilities of marketing teams, handling repetitive tasks and providing valuable insights that inform strategic decisions. It’s important to think of AI as a tool in the marketer’s toolkit, rather than a replacement for the marketer themselves. To harness the full potential of AI, marketers must commit to continuous learning and adaptation. The marketing landscape will continue to evolve, and staying up-to-date with AI trends and innovations will be essential for success. Read our blog to find out more: https://lnkd.in/eQvpFTar #ai #marketing #digital

What impact will generative AI have on your role in marketing? I moderated a panel discussion on this topic and while the focus was on retail marketing, you'll find the points shared by the panelists apply to all industries. Watch: https://lnkd.in/gsD949SG #AI #Marketing #GenAI