Mayra He ( Makeup tools OEM one-stop solution )’s Post

"Men's Makeup: Breaking Barriers and Setting Trends in India!" Hey LinkedIn fam! 🧔✨ Did you know that the men’s beauty industry in India is booming? Despite some lingering taboos, it's growing at an impressive annual rate of 7.2% and has already reached a whopping $2.1 billion! 💰💄 You might wonder, how is this possible when many men still find makeup taboo? Let's dive in! A Little History: Believe it or not, makeup for men isn’t a new concept. Until the 18th century, both men and women wore makeup daily. It was seen as a status symbol—yep, even the Kama Sutra endorsed it! 🕉️💅 The shift came when Beau Brummel championed a minimalist look, ditching the colorful attire and extravagant accessories in favor of stark basics. This led to makeup being associated primarily with theater and film actors. 🎭🎬 Fast Forward to Now: The COVID-19 pandemic played a significant role in men's grooming habits. With constant online meetings, men became more conscious of their appearance on screens. Suddenly, skincare for men went from being an afterthought to a necessity. 💼💻 The Digital Era: Today's generation, armed with smartphones, values presentation. Selfies, vlogs, and Instagram reels mean always being camera-ready. 📱📸 For decades, cosmetic companies tried to capture the male market. All they needed was a nudge—enter the era where men are more conscious of their looks than ever. Gym routines, skincare regimes, and grooming are now part of the norm. 🏋️♂️🧴 Why The Shift? As women became more educated and financially independent, the criteria for choosing partners evolved. Now, personality and looks matter just as much as the ability to provide. Dating apps like Tinder, Bumble, and Hinge have put the emphasis on appearance. Fewer matches? Time to up the grooming game! 📈❤️ Men's Beauty Market Focus: - Lighter Skin - Dark Circles - Acne & Pimples Over the last five years, Google searches for men's makeup and skincare have surged by 400% worldwide! 🚀🌍 Marketing Genius: Brands are cleverly packaging these products as solutions rather than makeup. Got dark circles? Here’s a cream for that. It’s all about maintaining masculinity while boosting confidence. 💪✨ So, whether it's the non-binary, metrosexual, or LGBTQ+ community leading the charge, or the broader acceptance among heterosexual men, the men's makeup industry is here to stay and thrive. 🌈🧔💄 and yes dnt forget to Ping me or follow Isheeka Khera for any saloon consultancy Tips #MenGrooming #BeautyForMen #CosmeticIndustry #Skincare #DigitalTransformation #MarketingTrends #LinkedInFam

Beauty enthusiasts, it's time to get excited! Our friends at Circana.com have shared some incredible insights into the beauty world's latest trends and triumphs. Here's what we learned: Makeup lovers, rejoice! Despite a slight dip in the mass market, the prestige makeup category saw a solid 5% growth. And for all you lip balm aficionados out there, you'll be pleased to know that balms and oils took center stage with a whopping 26% increase from last year. Artistry brands also stole the spotlight as the largest and second-fastest-growing segment in the makeup category. Skincare is making moves and might just steal the spotlight from makeup this year. With a stellar 10% growth in the prestige lane and a respectable 4% in mass channels, skincare is flexing its muscles. Clinical brands are leading the charge, with body sprays and facial serums stealing the show as top gainers. Haircare saw an impressive 11% growth, with prestige brands leading the charge. Celebrity brands turned heads with a jaw-dropping 64% surge. And products for thinning hair, scalp care, and heat protectants are having a moment, with sales soaring between 13% and 25%. Fragrance fanatics, rejoice! The fragrance category spritzed its way to a delightful 13% growth in the prestige lane. Luxury fragrances stole the show, growing at double the rate of prestige overall. And gift sets are having a moment, with a 22% swell in popularity. There's still plenty of excitement in the air, from trendy new brands to fresh product launches. With Mother's Day, Father's Day, and summer fun on the horizon, there's no doubt that beauty products will continue to be at the top of everyone's wish list.🌟

Revolutionizing Beauty: The Rise of #Stackable Makeup In a world where space-saving solutions are becoming increasingly sought after, stackable makeup is emerging as a game-changer in the cosmetics industry. With innovative products like the Gush Superstack Lipstick leading the charge, consumers are redefining their beauty routines with compact and versatile options. As the cosmetics industry continues to flourish, projected to reach a staggering USD 465.0 billion by 2026 from USD 380.2 billion in 2021, the demand for space-saving makeup solutions is on the rise. With a compound annual growth rate (CAGR) of 5.5%, this growth reflects a shifting landscape in beauty consumption. At the forefront of this trend is the stackable makeup revolution. The Gush Superstack Lipstick exemplifies this innovation, offering four shades in one compact package. Designed to cater to the preferences of Gen Z and Millennials, who favor bite-sized products and flexibility in their beauty choices, I created the Superstack Lipstick that breaks barriers with its Gen Z-inspired packaging and versatile design. As consumers gravitate towards mini sizes and portable options, the convenience of stackable makeup becomes increasingly apparent. With the ability to stack and carry multiple lipsticks in one go, consumers have the flexibility to customize their makeup collection while saving space. The gradient shades and disruptive appearance of the Superstack Lipstick further enhance its appeal, allowing users to carry a single lipstick or stack them in their preferred arrangement. In conclusion, stackable makeup represents a paradigm shift in beauty consumption, offering convenience without compromising on style. As the future of makeup trends towards space-saving solutions, stackable products like the Gush Superstack Lipstick are poised to become staples in beauty routines worldwide. With their compact design, versatile functionality, and trend-setting appeal, stackable makeup is set to revolutionize the way we approach beauty.

Did You Know? Beyond enhancing physical appearance, makeup can also have therapeutic benefits. For some, the act of applying makeup serves as a form of self-care and expression, boosting confidence and promoting mental well-being. 💆♀️💖 ✨💄🌍 1️⃣ Ancient Origins: The art of makeup dates back thousands of years, with evidence of its use found in ancient civilizations like Egypt and Mesopotamia. Egyptians used kohl to define eyes and enhance beauty, while Mesopotamians crafted lipsticks from crushed gemstones. 💫 2️⃣ The Lipstick Effect: During economic downturns, the sale of lipstick often increases. This phenomenon, known as the "lipstick effect," suggests that consumers turn to small indulgences like lipstick during tough times as a form of affordable luxury. 💋💰 3️⃣ Cosmetic Chemistry: Formulating cosmetics is a complex science. Chemists meticulously balance ingredients to ensure product efficacy, stability, and safety. From emulsifiers to preservatives, each component plays a crucial role in creating the perfect formula. 🔬⚗️ 4️⃣ Beauty Tech Revolution: Technology is reshaping the beauty industry, with innovations like augmented reality (AR) makeup apps allowing users to virtually try on different products before purchasing. These digital advancements offer convenience and personalization, revolutionizing the way we shop for cosmetics. 💻🛍️ 5️⃣ The Power of Influencers: Social media influencers wield immense power in the makeup industry. Their product reviews, tutorials, and recommendations can significantly impact consumer purchasing decisions, making them sought-after partners for brands looking to reach new audiences. 👩💻📱 6️⃣ Sustainable Beauty: With increasing environmental awareness, there's a growing demand for sustainable beauty products. From recyclable packaging to eco-friendly formulations, brands are embracing sustainability to reduce their carbon footprint and appeal to environmentally-conscious consumers. 🌱🌿 7️⃣ The Global Beauty Market: The beauty industry transcends borders, with diverse cultural influences shaping trends worldwide. From K-beauty skincare routines to Bollywood-inspired makeup looks, the global beauty market reflects the rich tapestry of beauty traditions from around the world. 🌏🎨 8️⃣ Artistry in Action: Makeup artists are true masters of their craft, possessing a unique blend of creativity, technical skill, and intuition. Their ability to transform faces is nothing short of magical, showcasing the profound artistry that lies at the heart of the makeup industry. 🎨✨ These fascinating insights offer a glimpse into the multifaceted world of the makeup industry, where art, science, and culture intersect to redefine beauty in all its forms. 💫🌟

In my summer of transformation programs, I’m working on more than just my client's wardrobe—I’m challenging them to clean up their makeup and skincare routines. To help you with the process, I’ve got a little challenge. Let's start by taking a look at your makeup collection. I bet there are a few items you have more than enough of, right? The challenge is to use them up before buying new ones. It's like a game of 'use it or lose it' with your makeup stash. For example, I have 8 lipsticks—4 warm tones, 3 cool tones, 3 lip stains, 2 glosses, and 3 lip pencils. I have a couple of lipsticks that I don’t particularly love on their own, so I’ve been mixing them with other colors. Right now, my goal is to finish all these lipsticks before buying more. I know many of you have a larger collection of lipsticks that could probably last you a year. My challenge to you is to review your makeup and start wearing it. If there’s anything you don’t like and can’t make work, discard it. Please note that Sephora and Ulta now recycle makeup, so you just have to review the process. If anything is unopened, pass it along to a friend or donate it to a local women’s shelter if you have a lot to give. Participating in this challenge not only helps you understand your shopping habits but also saves you a significant amount of money. Moreover, it leads to a more organized and efficient morning routine. These personal benefits make the challenge more rewarding and worth undertaking. So, how long could you go without buying new skincare or makeup? Would you like to participate in a wardrobe and makeup declutter challenge? Comment "Challenge" below if you'd like to join me. I’ve done this in the past and would like to do it again.

Goodbye KKW Beauty. Say hello to SKKN BY KIM MAKEUP. Kim Kardashian just dropped the news of her return to beauty with a line of nude tones under her SKKN umbrella. This iconic reality TV star is offering eye shadows, lip liners, and lipsticks that promise to hit the shelves later this month. In her Instagram announcement, Kim shared, "'SKKN BY KIM MAKEUP,' where skin-loving formulas meet high-performance glam." Taking a 'skin-first' approach, Kim aims not only to create universally-flattering essentials but also to deliver clean, hydrating products that enhance the look and feel of your skin. What sets this comeback apart? • Trend-Savvy Launch: Kim nails TikTok by following the viral “I’m Kim Kardashian, of course I…” trend, humanizing the brand and resonating with younger audiences. • Skincare Fusion: Kim blends skincare with makeup, hitting the sweet spot of consumer demand and hopping on the trend of clean and skin-friendly products. • Audience Connection: Kim proves she's tuned even more in to her audience. "So many of you want us to bring color cosmetics back," she acknowledges, delivering an anticipated product line. As Kim returns to her beauty roots, she not only introduces makeup but crafts a narrative of reinvention. We seriously can’t keep up. Learn more: https://lnkd.in/eax7_iu3 #KimKardashian #SKKNbyKim #makeup #digitalmarketing #cosmetics

Unlock Flawless Beauty: Master the Art of Makeup with BWOW Cosmetics’ Expert Tips & Trends Guide In today’s professional world, presenting the best version of ourselves extends beyond our skills and talents; it encompasses our personal brand and image. BWOW Cosmetics invites you to explore the transformative power of makeup with our comprehensive guide: From Foundation to Finishing Touches: Enhancing Your Natural Beauty. This guide isn’t just about makeup; it’s about empowering yourself with knowledge and confidence, ensuring you step out the door ready to tackle any challenge with grace and style. Here's what you'll discover: 🔍 In-depth Exploration of Foundations: Understanding your skin type is crucial. We dive into how to select the perfect foundation that not only matches your skin tone but also complements its nature, ensuring a seamless, natural look that’s both enduring and empowering. 💡 Highlighting and Contouring Like a Pro: Master the art of sculpting your features. Our tips and tricks will help you enhance your natural bone structure, bringing forth your best features with subtlety and precision. 🎨 Eyes That Speak Volumes: From professional palettes to a subtle day look that can transition into an evening vibe, learn how to accentuate your eyes with techniques that stand out yet remain elegant. 💋 Lips That Make a Statement: Discover how to choose and apply lipstick that stays put from the first coffee of the day to the last email at night. It's not just about color; it's about making a statement that resonates with your professional ethos. 🌟 Finishing Touches That Last: Set your look to last through meetings, presentations, and everything in between. Our finishing tips ensure you maintain that flawless appearance all day, empowering you with confidence and poise. 🌈 Trends and Techniques for 2024: Stay ahead with the latest in beauty innovation and techniques that align with the professional woman’s lifestyle. From sustainable beauty products to quick beauty hacks for the busy professional, BWOW Cosmetics is here to ensure you’re not just following trends—you’re setting them. Why This Guide Matters In a world where first impressions are made in seconds, your personal presentation is paramount. Our guide is crafted not just to inspire but to educate and empower. It's about enhancing your natural beauty with confidence, sophistication, and a touch of BWOW magic. Join the BWOW Beauty Revolution Embrace the journey to mastering the art of makeup with BWOW Cosmetics. Whether you’re preparing for a key business presentation or aiming to elevate your daily professional look, our guide is your first step towards unlocking your flawless beauty. 👩💼 #ProfessionalBeauty #BWOWCosmetics #MasterYourMakeup #EmpowermentThroughBeauty #NaturalBeautyEnhanced #MakeupForProfessionals https://lnkd.in/e7hw87Q6

It’s no secret. Skincare is that girl — and she has no plans of stepping out of the limelight 🧴 But that doesn’t mean consumers are ready to completely ditch their makeup 💄routines. Instead, they’re looking for holy grail products that help them do more with less, which means investing in multi-purpose makeup with skin-enhancing benefits. @fentybeauty by Kendo Brands, Inc. is helping them do just that. Not to be outshone by her younger sister, Fenty Skin, the brand recently launched a skincare-fueled concealer that goes beyond coverage. The We’re Even Hydrating Longwear Concealer features an extreme longwear liquid formula that’s said to resist creasing, fading, sweat, and humidity 💦 Its buildable coverage evens discoloration and brightens dark circles while hydrating and conditioning the skin. A curved applicator brush mimics the shape of your finger for precise coverage. After application, the product melts into the skin for a natural, barely-there finish — perfect for achieving a “no-makeup” makeup look 🪞 Fenty Beauty took to social media to promote the new product with a series of teasers and influencer collaborations. But what we found most notable about their go-to-market strategy was its focus inclusivity. Staying true to their brand ethos, Fenty featured a diverse range of influencers with different skin tones and textures — and the product itself is available in 50 different shades 👏👏 In an industry that’s constantly changing, Fenty Beauty stands as a beacon of innovation, inclusivity, and a celebration of individual beauty. The We’re Even Hydrating Longwear Concealer is more than just another product on the shelf. It’s a reminder that makeup isn’t just about looking good; it’s about feeling good in your own skin. Written by guest writer, Lara Ramirez Xo, Bethany Paris Ramsay and Shiri Feldman 💋 #beauty #fenty #fentyconcealer #concealer #beautyproducts #fentybeauty #fentyskin