We’re so pleased to have collaborated on the newly launched Why We Watch 2.0, all about how online video is changing our definition of content quality - and why platforms like YouTube are the heart of this change. 🚨 This time, alongside Google, YouTube, MTM and Neuro-Insight we helped to delve into what truly defines Quality content today! In today’s world, quality means content that engages emotionally, speaks to us, and resonates deeply, all while aligning with our expectations. That’s when the magic happens—when our brains light up and we feel our time is well spent! 🧠✨ A big thank you Raffaella Stratta, Dunya van Troost and Sharvi Mehta for the opportunity to collaborate on this amazing project. Curious to dive in? More on #WhyWeWatch here 👉 https://lnkd.in/egtn4CNz 👈 #WhyWeWatch #BehaviouralScience #TBA #YTF2024 #Google #YouTube
The Behavioural Architects’ Post
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Ever wonder why your channel isn’t growing like it should? 📉 The answer might be simpler than you think: inconsistent upload frequency. Let’s face it—YouTube rewards consistency. It’s not just about making good videos, but making them regularly. And when you don’t? The algorithm notices, and so does your audience. Here’s how inconsistent uploads hurt you: Loss of Audience Trust: When viewers subscribe to your channel, they expect content on a regular basis. Inconsistent uploads break that trust, and they stop coming back. Algorithm Neglect: YouTube’s algorithm loves active channels. If you’re not posting consistently, the algorithm assumes you’re not a reliable source of content and pushes your videos down the ranks. Viewer Fatigue: If you upload sporadically, your content may not perform as well because your audience hasn’t developed a routine for watching your videos. Missed Growth Opportunities: Consistent uploads build momentum. Each new video is an opportunity for the algorithm to recommend your content. Inconsistent uploads make it harder to build that traction. How to fix it: Create a Content Calendar: Plan and schedule your videos in advance. This helps you avoid dry spells and ensures regular uploads. Batch Create Your Content: Have a backlog of videos ready to go. This will keep your channel active even when life gets busy. Be Realistic: If you can only manage one video a week, stick to that. Quality matters, but so does consistency. Pick a pace you can maintain. Consistency is key to growth. Your audience—and YouTube’s algorithm—are watching. #YouTubeGrowth #ContentStrategy #AudienceTrust #YouTubeAlgorithm #ContentCalendar #YouTubeConsistency #VideoMarketing #ContentCreation #GrowthHacks
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20 Confirmed Facts About YouTube's Algorithm https://lnkd.in/dXV4uTmN Dive deep into the YouTube algorithm, exploring how it influences video suggestions and viewership to create high-performing video content. Andrei Zdetovetchi
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Don't get caught up solely in algorithms and what platforms dictate. At the end of the day, ask yourself: How would a user actually behave? Think about yourself, your partner, your family, and your friends—they make the best personas. Some of my content ranks highly simply because I asked what I would want to see and followed common sense. This is what I love about media. #algorithms, #growth #hacks #7awiMediaGroup #Content #commonsense
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The term QUANTITY is often viewed negatively, especially in the content creation space. Why? Quantity = the amount or number of something There is nothing inherently negative there, BUT we often think or maybe we have experienced that Quantity means a lack of Quality - which in its essence is simply not true. It only becomes true when the service, the object or whatever it is loses Quality because of Quantity. Now here are 2 ways of using Quantity when creating content: 1. Testing - If you are still trying to find out what resonates with your audience it is wise to put out more. This way you get more results faster. 2. Scaling - If you found a winning formula of something that can be replicated the exact way. Double down on it and create more. #youtube #contentcreation #quantity #quality
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🧟 Is it too easy to blame algorithms for leading society into a world of infinite scroll - without first looking at whether the content we make is something audiences actually want to consume? ⚽️ Is Gary Neville the sane voice cutting through with hot takes? ⏱️ My thoughts on why there's so much opportunity for content longer than 15 seconds. 🍀 And why we're really quite lucky! 📖 https://lnkd.in/emzHFh-4 #ContentStrategy #SocialStrategy #AudioContent #SocialMedia
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Embracing Content Algorithms In the world of content creation, algorithms often seem like an enigma, feared by many and understood by few. But what if I told you that they can be your greatest allies in your content journey? Algorithms help you understand your audience better. They yield patterns and insights that can guide your content strategy. They can help you maximize your content's reach and engagement. As content creators, we must learn not to fear algorithms, but to understand and leverage them for our benefit. So, are you ready to conquer your content algorithm fears and turn them into your powerful ally? #ContentCreation #AlgorithmPower Join My Email List https://lnkd.in/e4uWcgDG Hook me up with the Tip Jar https://lnkd.in/eFKUkpAc
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Creativity on TikTok... the TL;DR version 💭🚀 Last week I had a blast hosting my first ever webinar with Melina Lee for Nonsensical | The TikTok Agency all about building scalable content ideas! The key learning? Never follow the logic! ⛓️💥 To really thrive and stand out on TikTok, go somewhere completely unexpected with your content. You can watch the playback and read our summary notes here: https://lnkd.in/eewxGuF8
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Did you know Google Discover influences over 50% of traffic to news sites? But, are you truly optimizing this powerful channel? Rytstory is here to revolutionize how your content performs on Google Discover. By diving deep into your content, Rytstory's engine highlights your 'Topics of Authority'—those key subjects where your content truly resonates with readers, boosting both visibility and engagement. Join top publishers who rely on Rytstory to skillfully navigate Google Discover. With our AI-driven insights and cutting-edge tools, we ensure your content not only reaches but also captivates your audience. From providing real-time updates to offering competitive intelligence, Rytstory equips your newsroom with everything needed to craft compelling stories that grab attention. Ready to elevate your content strategy? Get in touch to explore how Rytstory can expand your digital footprint on Google Discover. #Rytstory #GoogleDiscover #NewsPublishing #DigitalMarketing #ContentOptimization #MediaAnalytics Abhishek Prasad
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Everyone’s hyped about ranking on YouTube, but here’s the truth: it’s not as easy as stuffing keywords into your title and calling it a day. 🤔 Getting your video to show up at the top is an art of blending data and intuition. It’s about understanding what viewers are actually searching for and then crafting content that genuinely earns those views—not just by being “optimized” but by delivering real value. Here's the catch: many focus on keywords but ignore the viewer experience – engagement, watch time, and quality content. YouTube doesn’t care if you “found the right keyword.” If viewers aren’t sticking around, your video won’t either. 💡 Hot take: Yes, find the keywords, but don’t lose yourself in the “Where’s Waldo?” maze. Quality always wins over keyword games. #YouTubeSEO #ContentStrategy #ControversialTake #SEOTips #DigitalMarketing #ContentCreation
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🚨 70% of YouTube users use the platform to make buying decisions. Still think YouTube is just for entertainment? 🎥❌ While brands pour millions into ads, they’re missing out on the secret sauce: authentic, organic content that turns viewers into loyal customers. 💡 Imagine this: - A 5-minute product demo answering REAL user questions. - A story-driven vlog subtly showcasing your service. - A tutorial that builds trust while positioning your brand as the expert. This isn’t just video creation; it’s business transformation. Why let your competitors own this golden real estate? Step up your content game and claim the trust of billions! 🚀 💬 What’s YOUR take on YouTube as a buyer’s guide? Comment below! 👇 #YouTubeMarketing #ContentStrategy #DigitalGrowth #VideoMarketing #BrandBuilding #MarketingTips #OrganicReach #SocialMediaMarketing #YouTubeForBusiness
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