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In embracing the unexpected outcomes of nature, Madalena Studio has pushed the boundaries of branding by using bacteria to create a unique visual identity for Crucible, a London-based experimental drinks hub. Inspired by Crucible's innovative approach, the studio swabbed samples like aged kombucha and food waste onto laser-cut cork logos, cultivating them in petri dishes. These bacteria cultures, including mycelium and Bacillus, were grown in a makeshift incubator and photographed over two weeks, resulting in nearly 2,000 images showcasing organic growth. The studio embraced the natural forms without manipulation, using vibrant pinks and greens to enhance the visual appeal, reflecting Crucible’s affinity for neon while ensuring that the visual style “didn't just look like mould!” Keep reading → t-bi.link/crucible

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Małgorzata Goral

Mediengestalter / Layout / Illustration/ Corporate Design

2w

Incredible idea 💡Project like this here is really inspiring and push other creators to think outside the box! Congrats! 🎊

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Steve K.

Deine Vision, meine Mission.

2w

Yummi.

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