The Current’s Post

Advertising at globally viewed sporting events presents a gold medal opportunity for brands to reach massive audiences. But this year’s #Olympics are shaping up to look a bit different than in past years. Two points stand out to me from this ADWEEK article: 1️⃣ How we measure impact in a fragmented media landscape People watch the Olympics in all different ways. Some watch live, while others catch up on highlights. Some use traditional broadcast, while others are streaming. NBC took an innovative approach this year to create a single primetime viewership metric to allow advertisers to better understand their reach in this fragmented environment. 2️⃣ Storytelling trumps product Advertisers are taking the opportunity of the Olympics to tell engaging stories that set their companies and products in context within a broader narrative. Coca-Cola, Delta and Visa in particular have used their campaigns to celebrate the achievements of athletes and the magic of the games themselves. What brand’s #marketing efforts have stood out to you so far during these Olympics?

Philippa Evans "You don’t have to be a sponsor of a sports team or a manufacturer of sporting goods to reap the benefits of increased contextual relevancy during times of heightened interest in sports. As the examples in this article prove – the opportunities to incorporate a sporting element into your pDOOH campaign strategy are almost endless. Furthermore, I believe that there’s more scope to do this in pDOOH than any other channel." https://lnkd.in/eycty9xQ #DOOH #programmatic #JCDecaux

Is your brand ready for the Summer Olympics? Unlock winning strategies and learn how you can connect with a global audience to go for the gold. Check out our latest post: https://buff.ly/3VXyxCk #OlympicsMarketingTips #StayKinetic #DigitalMarketing

🏉 Key takeaways from our lead feature in MEDIA this week! Sport’s big media opportunity: 💥 Big hits: Sporting events bring in huge audiences, giving brands prime opportunities to score.  🔥 Fired up: Emotional connection is the key — brands need to resonate to win.  ⏱️ Live play: No timeouts here — live sport keeps brands in front, with guaranteed visibility.  📱 New playbook: Fans are tuning in on streaming platforms and social media instead of traditional TV.  🛡️ Defend the brand: Authenticity is key — avoid clichés and keep your brand in the game.  🏆 Winning strategy: The broadcast field is evolving — streaming platforms are battling it out for top spot. DStv Media Sales, Carat South Africa, Nielsen Sport, Levergy, EssenceMediacom South Africa, Tumelo Selikane, Graham Deneys, Glen Attwell, Struan Campbell

While millions will tune in to watch the games, younger viewers are flocking to social platforms like TikTok for their Olympic fix. This shift means brands and organizers are doubling down on their social media presence. Rahul Titus from Ogilvy says it best: "It's no longer enough to make a beautiful TV ad." Brands need a connected ecosystem, activating athletes on social media before, during, and after the event. How are you tuning into the Olympics? #Olympics #Advertising #BrandStrategy

Consumer retention post acquisition is a key component in a cluttered market where multiple brands are fighting for the same target audience.Sports marketing has become a dynamic strategy for brands to connect with their customer base. When brands align with sports, they can tap into the passion and loyalty of their fans, enhancing brand affinity and customer loyalty. This connection is strengthened through consistent and interactive engagement, whether by sponsoring a sports team, endorsing athletes, hosting exclusive fan-centric events or introducing loyal customers to exciting new product lines. Discover how your brand can kickstart, this journey of transformative sports marketing by visiting our website at www.itwuniverse.com. #WordWednesday #ConsumerRetention

🌟 Understanding the value of your digital assets and effectively communicating that to potential #sponsors and commercial partners needs to be the most critical focus point for sports looking to grow its commercial portfolio today. 🌟 With content creation and social media at the forefront of all sports properties globally, unlocking legitimate commercial opportunities through these channels is the most effective way to drive direct returns from our efforts to build a digital audience and fanbase. Clear communication of this value is essential, as many brands are still developing their methods for measuring the impact of these initiatives beyond traditional marketing and sponsorship investments. Let's work together to showcase the incredible value of our digital assets and drive the sports industry forward! 💪🚀 #SportsBusiness #ContentCreation #SocialMedia #SportsMarketing

Thrilled to share with you SponsorUnited’s latest report on Brand Advertising in Sports Broadcasts 2023–24. The report highlights how brands are adopting dynamic advertising strategies to engage audiences, seamlessly integrating traditional and digital mediums. Download the report now to learn more about the future of sports advertising. #partnerships #sponsorships #reports #sports #sportsmarketing #weworkinsport #broadcasts #advertising

Amidst a rapidly evolving sports landscape, independents are leading more integrated collaborations with brands and athletes to engage fans. Dan Conti spoke with Digiday about PMG’s sports marketing practice, offering dedicated strategies across brand partnerships, social media, streaming, and more. Learn more about how sports have become an interactive force in the media landscape: https://bit.ly/3YSKnzI

🌟 Boost Audience Retention During Major Sporting Events! 🌟 With summer's major sporting events upon us, sports betting operators must keep fans engaged after the final whistle. Enteractive's CCO, Daniel Larsson, highlights the power of direct, personalized conversations to boost retention and reduce churn. "In our experience, one-on-one conversations help players explore new ways to enjoy live sports betting," says Larsson. Don’t let the excitement fade—learn more in our latest article: https://lnkd.in/djraEcgE #SportsBetting #RetentionStrategies #BlogArticle #CustomerLoyalty