Hartman Group’s Post

Chart of the Day: Trends like Dry January, mocktails, and sober-curious lifestyles have all contributed to the overarching theme of fewer Americans drinking today – and it’s being reflected in Fourth of July plans this year. CivicScience data show that plans to drink an alcoholic beverage is down 8 points from 2023, with Gen X leading the decline (-13 points). Full story: https://hubs.la/Q02DsvdR0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

Finally rebelling against high #food prices, consumers are changing their purchase habits — even in category staples. Lunch Meat/Cold Cuts: U.S. consumers at large and #TradeOffConsumers are shifting to #StoreBrand options, with premium brands seeing reduced purchase frequency. Consumers are also cutting back or choosing alternatives, such as salads or cooking from scratch. Frozen Vegetables: #StoreBrand leads across all segments, with Green Giant and Birds Eye following. Those reducing spending are mostly switching from frozen to canned vegetables. Download Part Two of our Trade-Off Consumer White Paper to learn more: https://lnkd.in/eKHDEj_s Rick Miller Sean Ogar Kyle Celeste #ConsumerInsights #CPG #BrandManagement #Retail #GroceryTrends

Some Fascinating insights from the work the #Ipsos Observer team have been doing around snacking behaviours. I certainly understand where the 50% of UK snackers are coming from when they say that would like to make healthier decisons but often fail to do so! Get in touch with me, Fergus Fishburn or Mark MacNaughton if this whets your appetite for more! #Ipsos #omnibus #snacking #MarketResearch #BeyondTheBite

I am not a frequent snacker, but when I do indulge in snacking time I agree with 50% of UK snackers who say they would like to make healthier choices but often fail to do so! Some Fascinating insights from the work the #Ipsos Observer team have been doing around snacking behaviours. Get in touch with our team to know more! #Ipsos #omnibus #snacking #MarketResearch #BeyondTheBite

We're excited to share our latest report, "May Spotlight: 5 New Trends in Food & Beverages," which dives deep into the trends poised to reshape the food and beverage landscape for the month of May 2024. 🌟 🔍 What's Inside? 1. Tanghulu - The vibrantly sweet treat taking the market by storm. 2. Sproud Milk - A health-conscious alternative redefining plant-based beverages. 3. Celtic Salt - The rise of premium, natural ingredients consumers crave. 4. Tajín - A resurgence of bold, global flavors that continue to captivate taste buds. 5. Microdose Coffee - A data-driven approach to sustained energy and focus. Understanding these trends and leveraging AI-powered analytics can help brands capitalize on these culinary goldmines and stay ahead of the curve in the ever-evolving F&B industry. 🌐 Stay tuned for more in-depth trend explorations every month. Navigating the dynamic world of food and beverage can be overwhelming, but we're here to provide the insights you need to thrive. The trends are here: what are you waiting for? Dive into our report and stay ahead of the game! 🚀 #AiPalette #FoodAndBeverage #fnbtrends2024 #Innovation #AI #FoodIndustry #MarketTrends #MaySpotlight 👉 https://lnkd.in/g5Enm6wQ

Gen Z loves fast-food. What makes these chains stand out? FI’s February Consumer Pulse report covers key behaviors from the youngest tastemakers to the parents and grandparents who are still picking up the check. “Millennials gave birth to ‘foodie culture,’ and they eat at restaurants more than any other generation,” notes FI report author Christopher Shadle. “Meanwhile, Gen Z navigates the food industry with a blend of digital savvy and social caution, reshaping traditional consumer-brand dynamics with their distinct preferences and behaviors.” 𝗣𝗿𝗲𝘃𝗶𝗲𝘄 𝗼𝗿 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝘁𝗵𝗲 𝗿𝗲𝗽𝗼𝗿𝘁: https://lnkd.in/e26QTG_U 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘁𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝗳 𝗙𝗜’𝘀 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗿𝗲𝗽𝗼𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗼𝗿 𝗘-𝗠𝗲𝗺𝗯𝗲𝗿𝘀𝗵𝗶𝗽: foodinstitute.com/joinfi/ #consumerbehavior #genz #consumerpulse #foodindustryreport #foodtrends

As the crisp air signals the arrival of Autumn and festive celebrations loom large on the horizon, it's the perfect time for companies to tune into evolving market trends and consumer behaviours. Let's unwrap this month's bitesize insights to stay ahead this season! 🍂 At Ipsos UK's Observer team, we are sharing research from our ‘Beyond the Bite’ research series as we continue to deliver valuable insights into the changing world of #snacking. With a finger on the pulse of the latest trends and consumer attitudes, our team is equipped to provide you with the data you need to make informed decisions. Whether through our #omnibus surveys or bespoke methodologies, we have the expertise to address your unique research needs. Don't miss out on the opportunity to stay ahead in an ever-evolving market. Reach out to Mark MacNaughton and me to discuss how we can support your research efforts for the upcoming season and beyond. #MarketResearch #ConsumerInsights #AutumnWinter2024

The Nourish Food Report captures CPG trends and market insights. The generation focus for 2024 is new teens or Gen Alpha. As a Mom to 13 year old and a marketer it was interesting to consider my kids as consumers. Here are some highlights from the report: 1. 13 is the age when kids are legally allowed to create social sites 2. Gen Alpha have been forming their preferences for over a decade 3. Parents are influencing their kids with different eating habits due to no commute/flex work and health food options 4. This generation is digitally connected and globally aware! So while parents are still buying food and monitoring technology (sigh) Gen Alpha is emerging with a new set of opinions. The word 'off-brand' comes out of my kids' mouths whenever they see look a likes, ORGANIC, or home made inspired packaging. The landscape is changing - market research is essential. To stay in the game you will have to lead with a brand that is... kid approved. Read the full report here -> https://lnkd.in/gZsq4_qX #CPGmarketing #CPGtrends

🥤 Thimus unveils interesting insights into the world of cola-based beverages! 🌟 A month ago, we delved deep into the realm of fizzy drinks, analyzing three cola-based beverages to uncover implicit emotional markers and explicit measures such as #liking. Our goal? To unravel the intricate differences in liking and familiarity amongst participants with diverse dietary habits in the UK, spanning ages 18 to 65. Using Thimus's cutting-edge T-Box technology, we meticulously examined and gathered important data. This comprehensive approach provided us with unparalleled insights into #consumer #preferences and #perceptions. The results were nothing short of revelatory! 🚀 By combining #implicit #emotional #markers with #explicit #measures, we gained a nuanced understanding of how individuals across varied demographics perceive and interact with cola-based drinks. With the aid of cultural neuroscience we were able to not only shed light on the intricacies of taste but also revealing the role of familiarity in consumer choices. As we continue to pioneer innovative research methodologies, Thimus remains at the forefront of uncovering insights that shape the future of the Food and Beverage industry. Join us on this journey of discovery and innovation! 💡 #ColaStudy #Beverage #ConsumerInsights #TBoxTechnology #ThimusResearch 🥤🔍 To know more about the study, read the report on our T- blog: https://lnkd.in/dKZrfFCx

InsightTrendsWorld brings a Selection of Daily Insights and Trends from around the world. Today's Topics: Experiential Retail, Consumer Spending Trends, Delayed Adulting, Dating Apps, Toyification of Snacks, Ben & Jerry's & Voting, Why is Telegram popular, Cereal Snacking, Hype of New Technology, AI Doctor, Bad Habits of GenZ, Wellness Travel, Natural vs Vegan, State of Travel, Fintech Apps , Millennials & Living Crisis, Financial Education, Grayscale, Millennial's Purpose Crisis, QSR Dessert Menu, Bite Sized, Hyper Experiences, Crafstmanship, QSR Price Wars, Menu Anxiety, Paper vs QR Menus, Tea Prices, AI & Recipes, the Coffee Budger, Churro-Flavored Blended Beverages, Replacing alcohol with weed, Alcohol & generation divide, Food waste, Mocktails, Pet food loyalty, Luxury food, Almond Snacking  ...and many more at https://lnkd.in/eKAXu6u