Thimus’ Post

Hot off the press: everything food and beverage companies need to know about Gen Z and Gen Alpha. "Taste of Tomorrow 2023: Navigating Food through the Eyes of Gen Z and Alpha" studies these two demographic groups in-depth: Eating habits. Flavor preferences. Shopping behaviors. Connections with brands. Technology's role in all of the above. Learn more about how these critical insights will guide your strategy and innovation efforts: https://ow.ly/SmVv50Qmpze And purchase your copy of the study here: https://ow.ly/561P50Qmpzb #genz #foodindustry #foodandbeverage #consumerinsights

In Food & Bev, understanding consumers “tastes” can make or break a product. Unlocking the secrets of these preferences when it comes to taste, quality ingredients, brand trust, affordability, and convenience is not just insightful; it’s the key to winning the hearts and wallets of your target audience. https://bit.ly/3x02k34

It was such an honor sharing the stage with Warwick Gird and Tomás Alonso García de los Salmones at last week’s NielsenIQ C-Suite event 🥳🎉 We discussed all things Health & Wellness 🙌 Across retail, durables and of course Food and Beverage!! There is no doubt this is the time to focus on Health & Wellness if you want to lead, if you want to stay ahead of your competitors 🚀 Here I want to share few focus areas: 💪 Protein will continue its growth trajectory, across all categories, plenty of white spaces for us to go after 🙌 😎 Prebiotics and probiotics golden for the future, more interest in fermented products promoting gut health 🙌 🥗 Upcycled products will accelerate combining purpose with innovation 🙌 Reducing food waste. 😎 Portion controlled treats we will see more of, promoting healthier indulgence, my personal favorite these days mochi icecream 🙌 🌱 Plant based 2.0 will look drastically different vs. what we have on shelves now 🙌 Cleaner, more natural, less ingredients. 🤔 Functional food and beverages will move more from physical to mental health 🙌 Mood enhancement, anti anxiety, sleep all lucrative areas to explore. We need more need-based segmentation if we want to be truly innovative 🚀 Demographics and psychographics not enough!! Last but not least as F&B Industry leaders we must reduce the price gap, so more consumers take action and eat healthier. Idea Atelier is here to support you with your H&W initiatives as we are the ambassadors of Innovation With Purpose 🚀 Thank you Fauz J. for the invite! Thank you Ugur Karci for the wonderful preparation! Thank you Andrey Dvoychenkov for leading this movement from your side! Because insight is key in making bigger, bolder moves in Innovation! It was lovely connecting with Tom Harvey and making so many new connections 🥳🎉 We are the change makers and we can only do this together 👏 What other trends you see in H&W space in our beloved Food and Beverage? Pls share in the comments👇 #innovation #foodandbeverage #event #healthandwellness #speaker #panelist #publicspeaking

From Market Trends to Consumer Behavior: Key Factors Shaping the Future of the Food Industry The food industry is evolving at a rapid pace, driven by changing consumer preferences and emerging market trends. At Maspark Sales and Marketing, we stay ahead of the curve by focusing on key factors that shape this dynamic landscape: - Flavour Innovation: Consumers crave unique and bold flavours, driving the development of exciting new products. - Convenience: Busy lifestyles increase the demand for easy-to-enjoy snacks that fit into on-the-go routines. - Premium Quality: High-quality ingredients and exceptional taste are top priorities for discerning consumers. - Digital Engagement: Online platforms and social media are essential for connecting with consumers and building brand loyalty. - Global Influences: Diverse cultural influences shape consumer preferences, leading to a more varied and exciting product landscape. Stay tuned as we continue to adapt and innovate to meet these evolving trends and consumer behaviors! 🚀 #FoodIndustry #MarketTrends #ConsumerBehavior #MasparkSales #InnovationInFood

Watch this video to hear from Sweegen's Sally Aaron, Senior Vice President of Marketing, and Sensegen's Natasha D., Vice President of Taste & Consumer Experience, in this recorded live collaborative talk at IFT FIRST 2023 diving deeper into Sensegen’s proprietary quantitative #research (conducted nationally with 1500+ consumers) exploring why people make specific #food and #beverage choices and how their #moods affect those decisions. #ConsumerInsights #Foods #Trends #Data #DataDriven #ProductDevelopment

Join Lumina Intelligence - Food & Drink on Thursday 24th August at 11am, as we guide you through the latest market trends, consumer demands and the pivotal role of innovation in the Plant-Based sector. Whether you are working in the industry, researching the topic or trying to maintain a well-balanced lifestyle, this webinar guarantees to provide a valuable opportunity for learning and building connections. This is a free webinar for anyone to attend, get in contact to sign up! #freewebinar #lumina #insights #plantbased #hospitality #consumerinsights #consumer #market #foodservice #data

TasteInsights, is like sales data, but for taste — comparing your products against the competition! Every week, we engage hundreds of consumers from across Sweden to test various product groups, providing invaluable sensory data for the food industry. Our unique insights help you align your product profiles with Swedish consumer preferences. Is your product missing the mark? Don’t worry — we have all the insights you need to stay ahead of the game, and our services are affordable and actionable. This week, we conducted the Peanut Test, a comprehensive competitor analysis featuring 12 of the top-selling peanut brands in Sweden. Our rigorous process included: Blind sensory consumer testing Concept test, sensory test with packaging information Feedback from over 200 consumers across Sweden Curious about the results? Our insights are not only comprehensive but also easy to implement. Let's chat! Reach out to Johan Swahn. https://lnkd.in/g7fxZYYx #sensoryconsumertesting #konsumenttester #sensoryinsights #sensorydata #productdevelopment #consumerpreference #swedishconsumers #

Exploring consumer preferences? Take a look at Vision One innovative research methods for the food and drink industry 🍽️ 🔍 #researchmethods #consumerpreferences #marketresearch