NewGen’s Post

👏 This is brand storytelling at its finest. Heineken tapped into the division that’s tearing families, friends and relationships apart (sadly still happening), and created a piece of thought-provoking, heartwarming content built perfectly around its product. The ad is 6 years old but I only discovered it recently. 💖 Good storytelling never gets old. https://rfr.bz/l8qqmtb #storytelling #storytellingforbusiness #brandstory #stories #storiesmatter ______________________ I’m Katrina Fox, strategic storyteller for business. I use my 20+ years’ experience as a journalist to help you find, craft & share the stories to inspire, influence & impact your audience. DM me to discuss storytelling in your business & my signature Your Journey Story service. 🔔Connect and/or follow me for content on: ✨ Storytelling 📻 Personal branding, PR & media 🌱 Vegan, plant-based & animal-free innovation

While I understand the intention behind such campaigns, they often feel gimmicky and lack meaningful real-world impact. For those aiming to raise awareness of social causes, I recommend leveraging digital mediums. These platforms offer greater reach and are more cost-effective. However, it's still disappointing that while corporates will rally behind abstract causes, they often overlook pressing and tangible humanitarian issues like those in Gaza.

This is the power of marketing put into use for good.

Show, Don't Tell In Video Marketing, we swear by the principle of 'Show, Don't Tell'—immersing viewers in descriptive and relatable content, revealing as much as possible in minimal time. But these two seem inversely proportional. What if we shift our focus to a fundamental question – how do we want the customer to think, feel, and act after watching the video? I feel engaging audiences isn't just about broadcasting information; it's about evoking emotions and fostering a connection with your brand. And only then, you can inspire action. As video content continues to dominate online platforms, mastering the art of 'show, don't tell' becomes super important. It's not merely about conveying messages verbally; it's about resonating with viewers on a deeper level. Just like in this Cadbury UK commercial. #VideoMarketing #ShowDontTell #DigitalMarketing #VisualStorytelling #Engagement #LinkedInMarketing #ContentStrategy https://lnkd.in/gdUmBJAT

So this is what it was all about! KFC Pakistan Just chose the right guys to get their message across. "Industry Kare Follow, Brands Go, Where I go!" It's #finger-lickin' and #vibe-matchin' good! The target audience can relate MUCH better to these ads and of course the song!! https://lnkd.in/d4UjtQeD #KFCPakistan #advertisinggoals #growth #copywriting

What happens when a chicken restaurant runs out of chicken? 😅 *Enter brand team* An attention-grabbing visual. Humour. A no fluff, human apology. Run it as full page ads in the daily newspaper. Watch it go viral online. One of my faves. Because I think humour paired with a down-to-earth apology is the BEST way to win back an angry audience. Well done KFC 👏 What do you think of this ad? #creativity #advertising #branding

It's #NationalBeerDay tomorrow! So take a trip down memory lane with us to celebrate, as we look back over our favourite pieces of beer marketing from the last 50 years! 🍻 Jessica chose a 2023 OOH advert for BrewDog, "cleverly promoting sustainability in a way that is sure to catch people’s attention. As consumers are making more and more conscious decisions to incorporate sustainable brands into their lifestyle, it puts BrewDog at the front of people’s minds when reaching for a beer. Definitely a double glancer!" Tim chose John Smiths' adverts with Peter Kay from the 2000's, created by TBWA\London, which captured the feeling of ‘cringe’ in every day circumstances, which really resonated with people, just like his stand-up sets. The beer became a talking point at work, home and of course the pub…"Did you see that Peter Kay Ad for John Smith’s?" https://lnkd.in/eZKwmcfz Gareth chose Jonathan Glazer’s Guinness advert from the 1990's, 'Swim Black', while Jules chose Boddingtons with Melanie Sykes as a stand out. Boddingtons catapulted Melanie Sykes into the public eye with her broad northern accent. The advert was not only a bit of fun and eye candy at the time for it’s target audience, but the line "BY 'ECK SHE'S GORGEOUS" became iconic. Watch them here: Guinness - https://lnkd.in/ezy7waPg Boddingtons - https://lnkd.in/evhiBuU5 Jason chose The HEINEKEN Company's 1980's classic, "purely for nostalgia. Very dated, but it’s stuck with me all these years." Watch it here: https://lnkd.in/e8WAFzf Are there any beer brand campaigns that have stood out to you? If you're looking for a spark of creativity in your next campaign, whether you're a beverage brand or not, get in touch with us on +44 (0)115 932 7727 or by emailing hello@realedge.co.uk #Advertising #MarketingCampaigns #Branding

Sunday night. With my little girl in bed, and dog #1 snoring on my lap, these days I love nothing better than a spot of advertising nostalgia. Tonight’s iconic line "the water in Majorca don't taste quite like it oughta" harkens back to a time when advertising was clever, memorable, and culturally resonant. It's a testament to the ad's effectiveness that, decades later, it still stands as a testament to the power of a well-executed campaign. https://lnkd.in/gSB3nFJx Now, enter the present: Christian Juhl ‘s recent remarks at SXSW Sydney are a stark reminder of the potential pitfalls of contemporary advertising. As the global CEO of GroupM, Juhl argues that today's advertising doesn't always earn its place in the world. While ads like the Heineken commercial of yesteryears seamlessly blended into pop culture, a significant chunk of modern advertising appears disjointed, often missing the mark in truly resonating with its audience. Juhl's perspective is that advertising has a pivotal role at the intersection of business, culture, and technology. The challenge, therefore, is ensuring that it positively influences the future by reflecting current cultural events and shaping conversations. Think about it: if the Heineken ad was released today, would it have the same impact? Or would it drown in a sea of digital noise? Moreover, Juhl underscores the importance of data, transparency, and sustainability in the current landscape. In a world increasingly wary of corporate intentions and environmental impacts, these are no longer optional – they're essential. To sum it up, while the golden days of advertising like the Majorca commercial are cherished, the industry's future hinges on its ability to adapt, innovate, and resonate in an ever-evolving cultural and technological landscape. As we reminisce about the past, let's also champion a future where advertising earns its rightful place in the world. #GoldenEraOfAds #FutureOfAdvertising #CulturalResonance #DigitalEvolution #BeyondMajorca

Anime lovers unite! (at the closest McDonalds). 🍟 McDonald’s just turned their logo upside down, making them WcDonalds. Now, for all of you non-anime fans, this is an INCREDIBLE marketing/pr stunt. For some context, anime shows have been turning the McDonald’s logo upside down in shows & manga for years to denote the fast food restaurant without getting blasted for copyright issues. But now, McDonald’s is embracing their alter ego and taking notice of some of their most dedicated consumers: Gen Zs. The stunt will include limited-edition packaging, a new sauce, a series of WcDonalds shorts and manga, and a pop-up store. We think this is an incredible play by the McDonald’s marketing team, who are essentially taking 98’s advice and establishing a deep connection to a subculture of their core audience (broke teenagers who love anime), intending to establish a long-term brand devotion with them. McDonald’s is showing their consumers that it’s rewarding to be a McDonald’s fan, which is the most you can ask for from a multi-billion dollar fast-food chain. ✨ #mcdonalds #marketing #pr #anime #genzmarketing #socialmedia #brandstrategy #agency

"If you don't believe in it, don't do it," said Paloma Azulay, VP Of Brand Marketing, Hulu, The Walt Disney Company, reflecting on the best career advice she has received. This, along with being raised in a creative environment, has greatly influenced her 20-year journey through different brands and #creative roles, including The Coca-Cola Company and RBI (Burger King, popeyes, Tim Hortons). Continue reading Paloma's interview to hear her thoughts on the #brand vs. #performance debate and learn how she's dialing up what makes #Hulu one of the most preferred streaming brands in the industry. Read Paloma's story here: https://lnkd.in/gMzcEVMg #marketerstowatch #marketersthatmatter