The Property Marketing Strategists’ Post

There isn't a one size fits all in student accommodation anymore, there is high importance in segmenting your customers to meet their specific needs. Episode 7 of series 2 is here and it's a good one! Sarah, Deenie and Dan (with his new microphone!) discuss a wide-range of topics in the shared living sector, sharing their thoughts and opinions on: 💠 What they learnt from the Howard Kennedy LLP exclusive panel discussion on the future of PBSA and the convergence of shared living 💠 The popularity of HMOs for students and importance of looking at the available data on this   💠 The need for the PBSA to have a 'PBSA lite’ product to match BTR's affordable offering  💠 Is dynamic pricing out of control? Is it fair to charge students who book later a higher price? 💠 Cash back and promotions - why does this frustrate Dan, Deenie and Sarah every year? 💠 Gen Alpha - are you ready for them? Hear about some key statistics on this future cohort of students. Stop building for Gen Z. 💠 The challenge of having the perfect streamlined booking journey, has anyone got this perfected? Listen here: https://lnkd.in/ew3tYBps This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UK #GenAlpha #StudentAccommodation #SharedLiving

The days of “build it and they will come” in PBSA sector feels well and truly over so you need to think more critically if you’re going to succeed. 🧐 So if you’re a PBSA investor, developer, lender, operator or valuer you could do a lot worse than wrapping your ears around this insightful Housed Podcast for 30-40 mins a week. 👂👂 You might not get all the answers you’re seeking but you’ll get the questions and it will open up your mind to the nuances within the sector at this most critical period. The more we think, the more questions we ask, the more data we share the better it will become. 🤝 Keep up the good work Sarah, Deenie and Dan. 👍

Is it time that we start thinking about PBSA lite? In the latest Housed episode, Sarah, Dan and Deenie discussed the key insights taken from the recent Howard Kennedy LLP event which they took part in earlier this month. The event lifted the lid on potential issues which will be facing the PBSA sector in the future and one of the takeaways, from panellist Debra Yudolph, was that the BTR sector are already offering a product to help with affordability issues, how can PBSA compete with this? Other topics discussed in this episode: 🟣 The complex needs of students in the future and how PBSA are best placed to manage these compared to BTR 🟣 Does the PBSA/shared living sector need to go down route of branding like hotels have? Becoming more defined and descriptive for it's audience  🟣 The need for planning authorities to manage what is being built against what is needed or in demand to help separate co-living, BTR and PBSA 🟣 Is dynamic pricing out of control? Is it fair to charge students who book later a higher price? 🟣 The need to start building for the future needs of Gen Alpha and not Gen Z. Listen here: https://lnkd.in/ew3tYBps This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UK. #GenAlpha #StudentAccommodation #SharedLiving

This is a must watch! 👀 As the second in our '24 hours in' series, Josh Rosenberg MRICS from Harris Associates spends 24h in true student's PBSA scheme in Glasgow to uncover what premium student living really means and how it future proofs investment returns. #PBSAInvestment #investmentProperty #StudentAccommodation

Time is running out! If you completed a course at UWL between May 1 and July 31, 2023, take a moment to complete the #GraduateOutcomes survey. Check your inbox and share what you've been up to since graduation 🗨️ 👉Learn more at graduateoutcomes.ac.uk #UWLGraduateOutcomes

🚀 Unlocking the Power of PBSA/University Nominations Agreements 🚀 With Thousands of beds successfully negotiated in recent years, I’ve seen firsthand how well-structured nominations agreements can bridge the gap between Universities and the PBSA sector. This short video highlights key insights, common challenges, and strategies for leveraging nominations to support both student needs and institutional goals. Whether you're navigating occupancy, managing underwrites, or planning for the future, I hope this sparks ideas and discussion. 📢 What’s your experience with nominations agreements? 🔗 Let’s connect, share best practices, or collaborate—drop a comment below or DM me! P.S-sympathies and Kudos in equal measure to Dan Smith for tracking rent releases! 🤦♂️ #PBSA #StudentAccommodation #NominationsAgreements #HigherEducation #PropertyStrategy

Exam Tip from #CertifiedOTR Danasia: "Take some time to self-reflect and create a study guide to assist in studying. Make sure to include in the schedule dates for practice exams, holidays, and planned events. NBCOT Exam StudyPack is a great place to start!" Stay organized, stay on track! Planning ahead will help you balance your study time and personal life. 📅 #NBCOTCertificationMatters #OccupationalTherapy

Newcastle PBSA and BTR operators - We have been asked to find 350 beds from November until August for a client. Can anyone help? Newcastle has had a very strong year for student demand. In fact, it's one of the only cities where there seems to be no occupancy issues at any level. Kudos to Newcastle University and Northumbria University who do an excellent job on international and domestic recruitment. Why has Newcastle performance so well as a city? Reasonable pricing expectations from PBSA operators. Strong HMO sector with pricing at £60-£80 per week. Strong performance in university rankings. Good coordination between recruitment and housing departments. Good understanding of the supply of PBSA to support the university. Good forecasting of demand even through clearing. The unis offer UG accommodation guarantees. The unis aren't scared of nominations agreements. One of the top cities for nightlife and social activities. We don't see this kind of coordination between recruitment departments and estates departments very often. It works. Anyway, a client is looking for availability for 10-11 month contracts in November for 350 students and young professionals in ensuites or studios so please reach out by direct message. #pbsa #intled #newcastle #studentaccommodation

Are you interested in attending DRJ Fall 2024 in Dallas but don't have the budget? The DRJ Scholarship Program has got you covered! Corporate sponsors and individual contributors will pick up the conference registration fee for a handful of resilience industry newcomers or students who can make it to Dallas this fall! Learn more about the DRJ Scholarship Program and share amongst your colleagues! https://lnkd.in/g-KrT--j #DRJfall #DRJScholarship #businessresilience #businesscontinuity #disasterrecovery #crisismanagement #riskmanagement #emergencymanagement #BCnewcomers #BCstudents

Are you interested in attending DRJ Fall 2024 in Dallas but don't have the budget? The DRJ Scholarship Program has got you covered! Corporate sponsors and individual contributors will pick up the conference registration fee for a handful of resilience industry newcomers or students who can make it to Dallas this fall! Learn more about the DRJ Scholarship Program and share amongst your colleagues! https://lnkd.in/g-KrT--j #DRJfall #DRJScholarship #businessresilience #businesscontinuity #disasterrecovery #crisismanagement #riskmanagement #emergencymanagement #BCnewcomers #BCstudents