Here are 6 reasons to hire an agency for your life science marketing: 1. Hire their expertise 2. Cost efficiency 3. Access to a full tech stack 4. Get a fresh perspective 5. Minimize the risk 6. Accelerate your career growth #lifesciencemarketing
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As a lone marketer you do end up learning a whole different industry that you never thought you would. For me that's recruitment. The working life of a recruiter is a fast one and as the marketer you can feel like you don't want to disrupt their flow at times. So then you may find yourself writing about ideas you do know quite well, but a look around your office (or teams call, no hybrid discrimination here) and you will find people who know the topic inside out. So when working on the longer form content, whether that's blogs, lead magnets or even a meeting presentation, a simple conversation goes a long way to improving your understanding of what you need to deliver. This would go for a marketer in any industry I'd say, use your team's expertise - their knowledge is endless. Here's three things you can gain from a 5/10 minute planning conversation. 🔸 - An expert in the industry will be able to give you a whole different angle on the content you're writing, this can help to shape what you're writing. 🔸 - Your team will have countless stories and experiences that you can use to solve the problem you're highlighting in your content - the key principal for good long form content. 🔸 - Once you get them talking they start throwing out these wonderful industry specific sayings that you can weave into the copy, making the content more authentic and personable. That last one is my favourite. Also as a given, the more you include the team in your marketing planning/strategy, the more they will feel part of your overall marketing efforts. Have a lovely weekend! 😁☀ #Marketing #LongFormContent #ContentCreation #RecruitmentMarketing
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A Digital Marketing Expert | Social Media Manager and Content Strategist | Project Manager| Campaign Manager| Account Manager
I’ve been there. After getting my marketing degree, I applied to so many positions and heard nothing back. I even kept an Excel sheet of all my applications. But then, I changed my strategy and it worked. Here’s what I did: • Emailed the hiring manager of each company, not just once, but followed up consistently for at least a month. • Made phone calls to HR or the hiring manager. This approach helped me break into the marketing field. Remember, don’t limit yourself to one area of marketing. There’s so much to explore: project management, account management, SEO, email marketing, copywriting, content marketing, and more. Do your research, save this video to implement these steps, and follow me for more tips on breaking into a marketing career. Let’s make it happen! 💼🚀 #MarketingCareer #JobHuntingTips #CareerAdvice #marketingcareerpath
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Broke: Post job apps on LinkedIn Bespoke: Make content and your dream hire DMs you This is why founder-led marketing is so crucial Inbound job applicants are 2x more likely to convert to hire If you want an endless pipeline of top talent, start making content.
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I Help Biotech Companies Reach Their Marketing Goals | -> DM Me To Find Out If We're The Right Fit | I Talk About Digital Marketing, Biotech & Personal Development
“Behind every bad post there’s an executive that asked for it.” Well, if you’re the executive, let me tell you something… These posts usually underperform. Whether it is an in-house team or a freelancer. You can see our pain when that email hits our inbox. You can, of course, request a post to get out important information. But consider this: those marketers are the ones hired to write copy, manage social media, and be the guardians of your brand. Try this instead: ✅ Request the post ✅ Ask to get 2-3 variations ✅ Choose one of them and give feedback ✅ Approve and see how it goes with the post These requests to post something exactly as requested take a hit on our creativity and drive. A collaborative approach that is based on each other’s strengths is best. And I think this is a common situation in biotech and life sciences. Be honest, have you sent/received an email like that? Besides that easy process change, there’s another solution... Check the comments 👇
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CEO of How To SaaS | Fractional CMO + Advisory Services for PE and B2B Companies | 📖 2x Bestselling Author | 🎙️ PE Value Creation Podcast
Copywriting is not as important as everyone will tell you. Copy is not what separates good marketers from great ones. Things that are far more important: 1) Connecting marketing's efforts to the overall business strategy and results 2) Interfacing with other functions and roles (product, sales, customer success, engineering) 3) Being finance-literate (it would help a lot of marketers to look at an income statement and balance sheet or know what EBITDA means) 4) Understanding the strategic growth levers of the business and how marketing plugs into those levers. A lot of people will try to "sell" you on the idea that copy is your biggest growth opportunity as a marketer. While it will help you get an entry level job, you will eventually hit a ceiling. Understand the above 4 opportunities and your career has no limits as a marketer. Don't miss the forest for the trees. #marketing #digitalmarketing
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Saving businesses from crap content marketing since 2012 | Working with founders and marketing departments of one to simplify content | Content Strategy | Content Management | Training
"The section on capacity is especially useful. Thank you!" This week my Content Canvas made an impact on a marketer looking to put an email marketing strategy in place 🎉 You see, capacity is the one thing that's often overlooked when putting together strategy. We have our extensive wish lists of things we'd love to do. Activities that we know will make a difference. If only we had the time... And that's why understanding your capacity is so foundational to content marketing. If you haven't got time to do it you either need to outsource it, hire more talent to deliver it or put it into long-term planning. What we tend to do is try and make time to do it then get tripped up when work gets busy. Thinking about how much time you or your team have isn't the most exciting part of strategy planning but it is one of the most important. Need a hand with it? Maybe get your mitts on my Content Canvas 👇 https://lnkd.in/g2JYi_is
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🚀 Ready to supercharge your business? Discover the transformative power of hiring a Marketing Assistant! A Marketing Assistant can bring fresh ideas, streamlined processes, and innovative strategies to your business, boosting your marketing efforts and enhancing overall productivity. 📈 From social media management to content creation, they handle the nitty-gritty, allowing you to focus on the bigger picture. Read our article to explore how a Marketing Assistant can be a game-changer for your business. Learn more here: https://shorturl.at/cvCNV
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Assisted 70 + Brands | B2B Bournemouth Business Awards Winner 2024 | Finalist of the Business Woman of the Year 2024 | Co-Director of Virtual Lottie | Virtual Assistant & Social Media Agency
Don’t make these mistakes when hiring a SMM! It can be difficult to choose who to choose when looking for a Social Media Manager, not only that, when there are SO many options, you need to be picky and make sure that your values & ethos align! SMM covers a finite set of services (caption writing, scheduling, creating graphics, editing reels etc). The biggest difference comes from the level of service they give and that is DIRECTLY linked to the benefit they bring to you and your business. We often get told by our clients that it’s as if we are “part of their team”, and that is because of how much we value clear communication and delivering high quality service. Want to hear more of our green flags? DM us the word “SOCIALS” and let’s chat! . . . . ClientResults #SocialMediaStrategy #MarketingAgency #servicebusiness #servicebusinessgrowth #servicebusinesses #servicebusinessowner #onlineservicebusiness #servicebusinessowners #scaleyourbusinessuk #sixfigurebusinessowner #femaleentrepreneur #femaleentrepreneurs #femaleentrepreneursuk #socialmediamanager #delegateandgrow #outsourcing #onlinebusiness #virtualassistantservices #womeninbusiness #businesscoach #outsource #socialmediaexpert #socialmediastrategist #creativecontent #marketingstrategy #marketingtips
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Simplifying Marketing for Services, Info-Products, and Coaching | $3.5M Verified Revenue | Let's Grow Your Business Together!
You become qualified to do a job 6 months after you get hired, not before. You become qualified into Marketingand Branding after you get a few clients, not before. The only way to get experience is to be inexperienced and try anyway. Make an attempt. I didn't "feel ready" as a: 1. Marketer until I was about 6 months into it. 2. Content creator until I was about 6 months into it. 3. Business owner until I was about 6 months into it. Don't try to feel ready, then start.
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Helping personal brands build a cash-flowing audience | LinkedIn Organic Growth Strategist | Linkedin B2B Marketing
You become qualified to do a job 6 months after you get hired, not before. You become qualified into Marketingand Branding after you get a few clients, not before. The only way to get experience is to be inexperienced and try anyway. Make an attempt. I didn't "feel ready" as a: 1. Marketer until I was about 6 months into it. 2. Content creator until I was about 6 months into it. 3. Business owner until I was about 6 months into it. Don't try to feel ready, then start.
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