The Stickman Consultancy’s Post

⭐️ BONUS TIP incoming…⭐️ And this time we’re talking HASHTAGS It’s always important to do your research around which HASHTAGS are most relevant for your audience but it’s even more vital to include them when promoting an event… When researching open events (and things in general), millennial parents will use social platforms like they use Google, as another search engine. 😮💨 So, to ensure they land on your school’s socials immediately and don’t get frustrated trying to work out if they are in the right place (so many schools have similar names don’t then?) ALWAYS, ALWAYS include your school’s name and a specific* location e.g SurreySchool or Preston as a HASHTAG to help with discoverability. 💥 *specific, niche locations are important. If you go too broad e.g London your content will get lost. Shine on 👊 Save to refer back to or share with anyone that might find this useful 😊 #stickmanconsultancy #schoolmarketing #schooladmissions #headteacher #prepschoollife

🎒 Ready for back-to-school season? Here are some top tips for creating standout ads: 𝟭. 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝘀𝗮𝘃𝗶𝗻𝗴𝘀: With tighter budgets, emphasize cost-effectiveness.  𝟮. 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝘄𝗲𝗹𝗹-𝗸𝗻𝗼𝘄𝗻 𝘀𝘂𝗯𝗷𝗲𝗰𝘁𝘀: Ads often feature celebrity faces, but if your budget is tight, consider featuring local influencers to create a connection. 𝟯. 𝗨𝘀𝗲 𝗯𝗼𝗹𝗱, 𝗸𝗶𝗱-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗰𝗼𝗹𝗼𝗿𝘀: These grab attention and evoke the back-to-school spirit.  𝟰. 𝗦𝗽𝗲𝗮𝗸 𝘁𝗼 𝗮𝗱𝘂𝗹𝘁𝘀: Remember, adults are the ones making the purchases. Craft your message to resonate with their inner child without being immature. 𝟱. 𝗕𝗲 𝗰𝗹𝗲𝗮𝗿 𝗮𝗻𝗱 𝗱𝗶𝗿𝗲𝗰𝘁: Avoid being overly clever if it sacrifices clarity. 𝟲. 𝗧𝗮𝗽 𝗶𝗻𝘁𝗼 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀: Focus on the emotional aspect of back-to-school, like parents' feelings about their kids growing up and the new school year. 𝟳. 𝗚𝗶𝘃𝗲 𝗯𝗮𝗰𝗸: This builds reputation and credibility, showing that you care about the community you serve. — Drop a comment below and let us know which ad is your favorite. 😊 #BackToSchool

EARLY CHILDHOOD EDUCATION CENTERS NEED SOCIAL MEDIA THAT CONVEYS TRUST. MiT Communications knows that the trust relationship between parent and educators is key. Your social media needs to convince parents that your center provides all the necessary elements to form a strong educational foundation for their child. Your Childhood Education Center’s social media connects with parents where they live—online. Content must be strategic, walking the line between education, culture and fun, convincing parents that your center is the best possible place for their child. MiT Communications specializes in Social Media Strategy that achieves your goals through the creation of unique, engaging content that builds a targeted audience for your brand and encourages conversion. ✉️ Contact Me: melanie@mitcommunications.com #badassmarketer #njbusiness #bossladymindset #businesswomenontherise #strongwoman #contentcreation101 #childcaresupport

Did you know… on average prospective parents and students spend 70 hours a month online? If you want to maximise your admissions you need to know which channels to use to target your ideal audience and create engaging content that captures parents’ and students’ attention. To get started and increase your admissions and open day enquiries, click the link below: https://bit.ly/47bSAPD #digitalmarketing #Admissions #EducationMarketing

Guess who has two thumbs and increased St. Louis Community College's published social media posts by 54.4%? THIS GIRL! 🤯 My goal was to increase posts by 10% and wow did I surpass it. Here's some of the breakdown: 6/1/2022-5/31/2023 Instagram posts: 145 Instagram stories: 453 TikToks: 5 6/1/2023-5/31/2024 Instagram posts: 193 Instagram stories: 682 TikToks: 71 How did I do it? When I started at STLCC, I'll admit that I was nervous about posting, especially on TikTok, even though I knew that's where our target audience was. My confidence was built off the support of my coworkers and leadership. They believed in me, so why shouldn't I? This support fueled me to create a TikTok strategy built on consistency, authenticity, and data. I also realized the power of community management: by sharing content from other STLCC accounts, we increased our amount of IG stories. It was a win-win! I also started posting "This Week @ STLCC", a weekly IG story series to promote amazing events students may not be aware of! If you're still reading, thanks! Check the comments for a full breakdown from Sprout Social, Inc.! #SocialMedia #SocialMediaManagement #HigherEd #HigherEdSocial

Did you know that 68% of high #school students use social media to #research schools? Many #parents and prospective students will visit a school's #website if they are interested. 📚✨ Our latest findings reveal that 89% of #consumers are more likely to purchase from a #brand they follow on social media. For schools, enhancing visibility on social platforms is crucial to attract and engage prospective students and their parents. 🌐👩🎓👨🎓 Trust and authenticity are key! 81% of consumers need to trust a brand before making a purchase, and 86% prioritize authenticity in their brand choices. This underscores the vital role social media plays in building trust and authenticity for schools. 🏫🤝 Want to dive deeper into these insights? Discover more here: https://lnkd.in/gqGTip4M #CloveResearch #MarketResearch #CloveInsight #HigherEducation #SocialMediaMarketing #EducationMarketing #DigitalStrategy

Struggling to come up with ideas for social posts? Take a look at your website to start the brainstorming process! For example, a college trying to promote their school typically has information about: • Financial aid • Campus life • Athletics • Health services • Special events • Academics • Majors/minors • And more! #HigherEd #DigitalMarketing #SocialMedia

How to Tuesday: A Guide for Education Providers on maximising social media platforms for International Student Engagement With the sheer number of social media users around the world, marketing on social media platforms has become vital for connecting with a wider audience. By sharing valuable content and building meaningful relationships across social platforms, education providers can increase awareness and engagement with prospective international students. Let’s look at how to maximize social media platforms for your international education business. https://lnkd.in/g9RiV8Y8

There's a difference between observing your community and participating in your community. Don't know what questions your target audience might have? It's probably because you don't participate or engage with that community enough to know what things they're curious about. Sure, you can go to Reddit or Quora to find questions by keyword searching OR You can ✅ Read comments under the posts of popular creators in your niche ✅ Follow people at all levels in your industry who inevitably will experience challenges in their journey ✅ Just ask your audience what they'd like to know more about (my personal favorite) Finding things to talk about isn't hard. Packaging valuable experiences and insights from your story in a way that will resonate with your audience is.

Unlock the potential of TikTok for alumni engagement. This platform isn't just for viral dances - it's a tool to reconnect, engage, and build vibrant communities. Discover how institutions are leveraging this platform and achieving remarkable results. Let me explain → https://buff.ly/3v1tciK #alumniengagement #alumnirelations #alumnicommunity #alumnimarketing