TasteInsights, is like sales data, but for taste — comparing your products against the competition! Every week, we engage hundreds of consumers from across Sweden to test various product groups, providing invaluable sensory data for the food industry. Our unique insights help you align your product profiles with Swedish consumer preferences. Is your product missing the mark? Don’t worry — we have all the insights you need to stay ahead of the game, and our services are affordable and actionable. This week, we conducted the Peanut Test, a comprehensive competitor analysis featuring 12 of the top-selling peanut brands in Sweden. Our rigorous process included: Blind sensory consumer testing Concept test, sensory test with packaging information Feedback from over 200 consumers across Sweden Curious about the results? Our insights are not only comprehensive but also easy to implement. Let's chat! Reach out to Johan Swahn. https://lnkd.in/g7fxZYYx #sensoryconsumertesting #konsumenttester #sensoryinsights #sensorydata #productdevelopment #consumerpreference #swedishconsumers #
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Ice cream isn't just a summer treat—it's a global opportunity waiting to be scooped up! 🍦🌍 New data from CGA by NIQ's REACH survey shows that ice cream sales in the On Premise have massive potential, with a quarter of global consumers indulging in their favorite flavors while out and about. The key to unlocking this growth? Understanding local consumer behaviors and crafting experiences that cater to their desire for indulgence. For dairy wholesalers and brands, this is your chance to innovate, inspire, and elevate your presence in the market. Discover how to turn these insights into actionable strategies here: https://lnkd.in/gzp6p_SR
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From Market Trends to Consumer Behavior: Key Factors Shaping the Future of the Food Industry The food industry is evolving at a rapid pace, driven by changing consumer preferences and emerging market trends. At Maspark Sales and Marketing, we stay ahead of the curve by focusing on key factors that shape this dynamic landscape: - Flavour Innovation: Consumers crave unique and bold flavours, driving the development of exciting new products. - Convenience: Busy lifestyles increase the demand for easy-to-enjoy snacks that fit into on-the-go routines. - Premium Quality: High-quality ingredients and exceptional taste are top priorities for discerning consumers. - Digital Engagement: Online platforms and social media are essential for connecting with consumers and building brand loyalty. - Global Influences: Diverse cultural influences shape consumer preferences, leading to a more varied and exciting product landscape. Stay tuned as we continue to adapt and innovate to meet these evolving trends and consumer behaviors! 🚀 #FoodIndustry #MarketTrends #ConsumerBehavior #MasparkSales #InnovationInFood
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20+ Years of Experience in Digital Marketing Strategy, Enterprise SaaS Sales, & Client Service | ex. Facebook & Microsoft
The world’s 20 most valuable alcohol brands are worth a combined $221 billion. With an overwhelming number of choices within the category, how can your brand stand out to earn a piece of this pie? Explore Kantar's new report for insights into varying generational habits💁, today's evolving cocktail culture🍸, and how alcohol marketers can build brand value through emotion 😄 View the report: https://lnkd.in/g-6CgXMh
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The world’s 20 most valuable alcohol brands are worth a combined $221 billion. With an overwhelming number of choices within the category, how can your brand stand out to earn a piece of this pie? Explore Kantar's new report for insights into varying generational habits💁, today's evolving cocktail culture🍸, and how alcohol marketers can build brand value through emotion 😄 View the report: https://lnkd.in/ekReBdN8
The Proof is in the Pour
kantar-inspiration.com
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Heres an article written back in 2023 predicting consumer trends in food for 2024. Ive noticed a lot of the predictions here did end up being accurate for whats trendy this year. Its super interesting and important to look at these kind of resources, even if you arent in the business of food-related marketing. https://lnkd.in/gwsx448D
Outlook 2024: Flavor Trends
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The world’s 20 most valuable alcohol brands are worth a combined $221 billion. With an overwhelming number of choices within the category, how can your brand stand out to earn a piece of this pie? Explore Kantar's new report for insights into varying generational habits, today's evolving cocktail culture, and how alcohol marketers can build brand value through emotion. View the report: https://lnkd.in/gHehuxGx
The Proof is in the Pour
kantar-inspiration.com
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Passionate about helping you Shape Your Future | Nuturing strategic partnerships for effective Talent Acquisition | Dedicated recruiter focused on seamless success
The world’s 20 most valuable alcohol brands are worth a combined $221 billion. With an overwhelming number of choices within the category, how can your brand stand out to earn a piece of this pie? Explore Kantar's new report for insights into varying generational habits💁, today's evolving cocktail culture🍸, and how alcohol marketers can build brand value through emotion 😄 View the report: https://lnkd.in/eDgyDcwq
The Proof is in the Pour
kantar-inspiration.com
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The world’s 20 most valuable alcohol brands are worth a combined $221 billion. With an overwhelming number of choices within the category, how can your brand stand out to earn a piece of this pie? Explore Kantar's new report for insights into varying generational habits💁, today's evolving cocktail culture🍸, and how alcohol marketers can build brand value through emotion 😄 View the report: https://lnkd.in/dAjYi-Rp
The Proof is in the Pour
kantar-inspiration.com
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Global Client Leader for P&G and Meta Platforms | Data-Driven Digital Strategy | Passionate about Consumer Insights and Marketing Analytics | Leveraging AI for Productivity Gains | ex-Nielsen
The world’s 20 most valuable alcohol brands are worth a combined $221 billion. With an overwhelming number of choices within the category, how can your brand stand out to earn a piece of this pie? Explore Kantar's new report for insights into varying generational habits💁, today's evolving cocktail culture🍸, and how alcohol marketers can build brand value through emotion 😄 View the report: https://lnkd.in/enx7Ytut
The Proof is in the Pour
kantar-inspiration.com
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