THE TASTE LAB’s Post

Ice cream isn't just a summer treat—it's a global opportunity waiting to be scooped up! 🍦🌍 New data from CGA by NIQ's REACH survey shows that ice cream sales in the On Premise have massive potential, with a quarter of global consumers indulging in their favorite flavors while out and about. The key to unlocking this growth? Understanding local consumer behaviors and crafting experiences that cater to their desire for indulgence. For dairy wholesalers and brands, this is your chance to innovate, inspire, and elevate your presence in the market. Discover how to turn these insights into actionable strategies here: https://lnkd.in/gzp6p_SR

From Market Trends to Consumer Behavior: Key Factors Shaping the Future of the Food Industry The food industry is evolving at a rapid pace, driven by changing consumer preferences and emerging market trends. At Maspark Sales and Marketing, we stay ahead of the curve by focusing on key factors that shape this dynamic landscape: - Flavour Innovation: Consumers crave unique and bold flavours, driving the development of exciting new products. - Convenience: Busy lifestyles increase the demand for easy-to-enjoy snacks that fit into on-the-go routines. - Premium Quality: High-quality ingredients and exceptional taste are top priorities for discerning consumers. - Digital Engagement: Online platforms and social media are essential for connecting with consumers and building brand loyalty. - Global Influences: Diverse cultural influences shape consumer preferences, leading to a more varied and exciting product landscape. Stay tuned as we continue to adapt and innovate to meet these evolving trends and consumer behaviors! 🚀 #FoodIndustry #MarketTrends #ConsumerBehavior #MasparkSales #InnovationInFood

The world’s 20 most valuable alcohol brands are worth a combined $221 billion. With an overwhelming number of choices within the category, how can your brand stand out to earn a piece of this pie? Explore Kantar's new report for insights into varying generational habits💁, today's evolving cocktail culture🍸, and how alcohol marketers can build brand value through emotion 😄 View the report: https://lnkd.in/g-6CgXMh

The world’s 20 most valuable alcohol brands are worth a combined $221 billion. With an overwhelming number of choices within the category, how can your brand stand out to earn a piece of this pie? Explore Kantar's new report for insights into varying generational habits💁, today's evolving cocktail culture🍸, and how alcohol marketers can build brand value through emotion 😄 View the report: https://lnkd.in/ekReBdN8

Heres an article written back in 2023 predicting consumer trends in food for 2024. Ive noticed a lot of the predictions here did end up being accurate for whats trendy this year. Its super interesting and important to look at these kind of resources, even if you arent in the business of food-related marketing. https://lnkd.in/gwsx448D

The world’s 20 most valuable alcohol brands are worth a combined $221 billion. With an overwhelming number of choices within the category, how can your brand stand out to earn a piece of this pie? Explore Kantar's new report for insights into varying generational habits, today's evolving cocktail culture, and how alcohol marketers can build brand value through emotion. View the report: https://lnkd.in/gHehuxGx

The world’s 20 most valuable alcohol brands are worth a combined $221 billion. With an overwhelming number of choices within the category, how can your brand stand out to earn a piece of this pie? Explore Kantar's new report for insights into varying generational habits💁, today's evolving cocktail culture🍸, and how alcohol marketers can build brand value through emotion 😄 View the report: https://lnkd.in/eDgyDcwq

The world’s 20 most valuable alcohol brands are worth a combined $221 billion. With an overwhelming number of choices within the category, how can your brand stand out to earn a piece of this pie? Explore Kantar's new report for insights into varying generational habits💁, today's evolving cocktail culture🍸, and how alcohol marketers can build brand value through emotion 😄 View the report: https://lnkd.in/dAjYi-Rp

The world’s 20 most valuable alcohol brands are worth a combined $221 billion. With an overwhelming number of choices within the category, how can your brand stand out to earn a piece of this pie? Explore Kantar's new report for insights into varying generational habits💁, today's evolving cocktail culture🍸, and how alcohol marketers can build brand value through emotion 😄 View the report: https://lnkd.in/enx7Ytut