TTA Ltd’s Post

Last week we attended the EVCOM Clarion Awards Ceremony (did we mention we picked up a few Gold awards?🏆🏆🏆😊). As much as we enjoyed being laden with trophies, winning was not the highlight of our evening. Our MD Liz Zutshi and Customer Relationship Manager loved the insightful and inspiring EDI panel discussion (you can watch it here https://lnkd.in/grQ34xz4) As a purpose-driven creative events agency we are committed to EDI both internally in our agency but also at our live events. Like many organisations we have a dedicated EDI team working to continue to develop our strategy and drive positive change. The challenge is to really push the needle on what EDI means in our agency but also in the industry at large. We always begin live event planning by assessing the attendee experience. In order to understand all attendee experiences we need a diverse and inclusive team. In the words of Ghandi, "If you want to change the world start with yourself". We know that we will all be better for sharing our EDI best practices and we would love to hear more about what our Industry friends are doing too. Inspired by this panel discussion we are focusing heavily in these areas over the coming 6 weeks: - Our clients are diverse, their customers are diverse and our organisations will be more successful with diverse teams. We know this to be true but how to we actively pursue this? A good place to start is to consider analysing the EDI data that you have collected. A simple way to start is to look at the data from recruitment, we lean on our recruitment partners to help us with this too. This all helps with evidence-based decision-making as we are basing on facts and data. - We all know story-telling is powerful so using real experiences to feed into an agency strategy can help shape hearts and minds. Like what was mentioned in the panel discussion we are developing internal networks and allies by sharing lived experiences. - As a values led organisation we really want to actively listen to ensure we represent all. Creating a 'safe space' where employees can challenge freely is the key to pushing the needle on EDI. We challenge ourselves to be more comfortable giving and receiving feedback. We invest in coaches like Zoe Tuffs from TIMES x10 Coaching to help develop a culture of feedback and active listening across the agency. We know we have further to go and we are always learning but we would love to hear more about what you do?

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