Acceleration Community of Companies (ACC)’s Post

Brand choices signal and reflect our individual personalities and group affiliations. Are those signals getting stronger? That's the topic of latest My Favorite Things Substack https://lnkd.in/eTYCbJTe

In a world cluttered with impersonal ads and automated responses, we stand out by weaving genuine human interactions into the fabric of our marketing strategies. 🌍💬 Why? Because at the heart of every transaction, every click, and every conversion, there's a person seeking a solution, a laugh, or a moment of inspiration. I'm thrilled to announce that "We Make Marketing Human" is now officially trademarked by Robineau Media! 🌟 This milestone isn't just about legal recognition; it's a testament to our core belief in the power of human connections. At every step, we focus on making marketing (and business in general) more human. We're not just selling products or services; we're building relationships, understanding needs, and creating experiences that resonate on a personal level. This approach transforms our campaigns from mere noise into meaningful conversations. 🗣️❤️ Let's continue to make marketing human, one connection at a time. Here's to more authenticity, more engagement, and more success in our journey ahead with Robineau Media! 🚀 #MakingMarketingHuman #RobineauMedia #HumanConnections #MarketingRevolution

Is your favorite brand moving away from being "woke"? Dive into this thought-provoking article from Vox to explore how brands are navigating the complexities of social consciousness. Gain insights into the evolving landscape of corporate values and consumer expectations. https://hubs.ly/Q02DhKqS0 #ReelAxis

Brand Building in Politics: Beyond Bumper Stickers 🗳️🎨 In the advertising world, a brand is the soul of a product—reflecting its values and its promise—and brand is just as crucial in politics. For a political figure or party, a brand isn't merely about policies; it's the narrative that surrounds them, the emotions they evoke and the connections they forge. 💬🧭 In my view, translating marketing strategies into political branding is about authenticity and relatability. It's not just telling voters what they want to hear; it's about genuinely understanding and reflecting their hopes, fears and aspirations. 🤝🌟 A successful political brand should feel like a movement that people want to be part of. This means using storytelling not only to inform but to inspire, creating a sense of community and shared purpose. 🌍❤️ But the challenge lies in balancing this storytelling with authenticity. We must ensure that the narrative is grounded in truth, representing the true values and intentions of the political figure or party. 🤔⚖️ I believe the key is in transparent communication and consistent messaging, which builds trust and a strong, loyal following over time. 📢🤲 But what say you? #PoliticalBranding #MarketingStrategy #AuthenticStorytelling #BrandIdentity #ElectionCampaigns #PublicPerception #PoliticalNarratives #VoterEngagement #PoliticalConsulting #CreativePolitics

🙏✨ In the world of relentless online noise, we've chosen a different path—one less traveled but infinitely more rewarding. We don't chase the spotlight by tagging awards or individuals, and you won't find us echoing every brand announcement that clamors for attention. Our focus? Substance over spectacle. We skip the superficial virtual interviews and the unending cycle of promoting brands for the sake of promotion. Our philosophy is simple: we don't sell out. Every brand we support undergoes rigorous scrutiny—NCLT issues, ED raids, bankruptcy? We've checked it all. Our commitment to quality over quantity means we back only the brands we believe in, ensuring our followers receive nothing but the best. Our growth may be organic and our wins small, but each one is a testament to our dedication to value over volume. As we approach the milestone of 10,000 followers on RealtyNXT LinkedIn, we're not just celebrating a number. We're celebrating the strength of a community built on trust, integrity, and, most importantly, a shared belief in the power of genuine connections. Thankful, grateful, and unwavering in our mission, we're proving that in the digital age, the best way forward is sometimes the one that's least expected.

Marketing Blunders by Dove have been few and far between. Dove as a brand has been able to set new standards in ethical marketing with its focus of REAL BEAUTY. However, the following instances have not gone the way of Dove. 2017, Dove released an ad that showed a black woman transforming into a white woman after using Dove body wash, implying that cleanliness turns someone white. This was widely criticized for being racially insensitive and reinforcing racist stereotypes. In 2011, Dove launched a range of body wash bottles in different shapes and sizes, intended to celebrate diverse body types. However, it was seen as trivializing body positivity and received criticism for being gimmicky. The Dove campaign that asked women to choose between entering a building through doors labeled "Beautiful" or "Average" was considered a blunder in marketing for a few reasons: Negative Connotations: The campaign inadvertently suggested that women had to choose between being "beautiful" or "average," implying that those who didn't choose "beautiful" were somehow less valuable or desirable. Simplistic Message: Critics argued that beauty and self-worth are complex concepts that cannot be reduced to a binary choice, and the campaign's message oversimplified the issues surrounding beauty standards and self-esteem. Backlash: The campaign faced backlash from many who felt it was manipulative or played on insecurities to sell products, rather than empowering women as intended. Insensitive to Diversity: Some felt that the campaign did not adequately address the diversity of women's experiences and beauty standards around the world, potentially alienating those who did not fit into the campaign's narrow definitions of beauty. Overall, the campaign was seen as a misstep for Dove, as it did not resonate well with its audience and was perceived as tone-deaf in its attempt to promote self-esteem and empowerment. #marketing #marketingstrategy #branding

To Niche or not to Niche, that is the question... Niching is most definitely Marmite, some love it, some hate it. Which are you? And why? Comment away & let's see if we're 'Nichers' or 'No-Nichers'! 🔔 ring my bell to stay up to date on marketing and sustainability tips, tricks, and info. #marketingstrategy #brandreputation #brandpresence #marketingtips #sustainblemarketing #responsiblebusiness

Hold on, hold on... Gen Z might just know everything. 🤔 🛎 The Youth Marketing Strategy Festival in Brooklyn just wrapped, and it was a goldmine of insights. Top agency professionals and brand marketers came together to dissect Gen Z: their habits, the channels they crave, and the marketing strategies that resonate. Zsolt Farkas, CEO of Evolut shared a compelling report from the event. Check it out now ⤵ https://lnkd.in/dxTJ3Hq2 #GenZMarketing #MarketingStrategy #FestivalInsights #Evolut

😬It’s controversial, entirely my own views, and I’m likely to be considered a traitor to my own sex, but I’m not comfortable with this marketing at all. Here are my points and perspective: 1. My partner is a Rich. He’s my hero, my motivation and in many ways, my mentor. This direct hit on a group of men with a certain name is equal to any form of marginalisation or bullying. Some of the most amazing people I’ve learnt my craft from are men. The opportunities I’ve been given were from men. 2. It doesn’t account for the previous decades of education policies and government incentives into higher education, or the natural and biological differences between men and women. Take a look at the stats in Scandinavian counties where equal access to job roles actually showed that women wanted nurturing roles and men wanted ‘thing roles’ ie engineering and finance. And good on those that choose either. I’ve worked in male roles my whole career, by choice, and worked incredibly hard to enjoy my current role. I think that is the true case in 2024. We have choice now. Although, I will admit that returning to work after children is for too costly and difficult. Making it far from cost effective for mothers to work. 3. I have two sons and two daughters. I encourage all to chase their dreams. Not just the girls because it’s their turn in the boardroom. What would I say to my sons? Don’t try too hard becuase the girls won’t like it if you earn more than them… this isn’t a real world argument. Boys and girls should dream as big as they can imagine and be supported to reach their full potential. 4. We women want strong, emotionally available, assertive, smart, caring, successful providers as our life partners and team mate in parenting. Is it really sensible to demonise my partner because he’s on the other side, called Richard, and happens to be a Director, and then whinge because ‘there are no decent men out there’. What is this likely to do to men’s mental health? If we take away their sense of achievement and pride as a provider, so we can take their jobs because we are women and that’s fair, what is likely to be the outcome? 5. Competency in any role is the path to success. Gender is irrelevant. Ability to excel and deliver is surely the measure of a great new employee? Not their name or gender or sexual preference, or how they like their coffee in the morning. Many good women have paved the way for us to thrive in the workforce. There are many women who have achieved roles thought to be impossible 30 years ago. Do we need to continue that good work by marginalising anyone? Or could we use competency as the measure in 2024. Could we be better humans by simply allowing all children to follow their dreams, regardless of our history or their sex? #trueequality ❤️💙

Marketing to your target audience is necessary to successfully market your product/service. In a literal demonstration of this principle, the creative services company Air-Wanted orchestrated a fake protest at an Adweek conference with numerous CMOs in attendance. Learn more about this humorous yet strategic marketing ploy.  https://lnkd.in/g3FmeC33