Advertising Research Foundation (ARF)’s Post

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/grZ85vXU

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/gC55Qa-m

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/eTqUBQgB

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/gpBWSzd8

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/enzpiU5v

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/eXhyd79t

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/gtNmHQ7f

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/eDb2ybGk

In 1984, Apple launched its first Macintosh with a daring Super Bowl ad, casting Microsoft as the villain against freedom and self-expression. This iconic example of villain marketing sparked a movement by defining a clear adversary. Identifying your 'villain' clarifies your mission and magnetizes your audience. Recognizing this can transform your brand into a champion for change, rallying customers around a cause they believe in. Who are you standing up against? Define this, and watch your brand become the hero in your customer's story.