Altering a logo can be risky, but not for Heinz 🍅 In their latest OOH campaign, they showcase the strength of their brand by creatively playing with their logo and slogan. “Heinz” in its logo and famous slogan “It has to be Heinz” has been replaced with food items that Heinz products are usually paired with, such as fries, toast and bread. New work from Wieden + Kennedy 👏 #OOH Kraft Heinz
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It is no surprise that Heinz does not possess the same level of advertising prowess and brand recognition as Nike. It is my opinion that the logo should retain certain elements, perhaps featuring the whole name in just the "H" or even the complete trademark, to facilitate better recognition among the general public. Are there plans to launch the advertisement on Valentine's Day? This would create a more effective connection, particularly by emphasizing the brand name for enhanced public visibility. When it comes to ketchup, I exclusively purchase Heinz. Specifically, I prefer the Heinz compiled in 🇷🇺 Russia, as they are significantly healthier, a fact that is widely acknowledged.
Brand governance over time leads to brand elasticity and opportunity later. Bravo to brands that protect their heritage and assets.
I'm caring for the people who put ketchup on bread.
this is lovely work! congrats to the team Wieden+Kennedy London
love this
Events Lead at Tech She Can | Mental Health First Aider
3wLove the concept, but an OOH ad that's clearly based in England, and then using "fries" is a miss for me! Anyone using heinz is SURELY saying chips right??