The Drum’s Post

Altering a logo can be risky, but not for Heinz 🍅 In their latest OOH campaign, they showcase the strength of their brand by creatively playing with their logo and slogan. “Heinz” in its logo and famous slogan “It has to be Heinz” has been replaced with food items that Heinz products are usually paired with, such as fries, toast and bread. New work from Wieden + Kennedy 👏 #OOH Kraft Heinz

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Scarlett Rushby-Smith

Events Lead at Tech She Can | Mental Health First Aider

3w

Love the concept, but an OOH ad that's clearly based in England, and then using "fries" is a miss for me! Anyone using heinz is SURELY saying chips right??

Loucia Isaac

Author & Creator of Children’s 📚 Books

2w

It is no surprise that Heinz does not possess the same level of advertising prowess and brand recognition as Nike. It is my opinion that the logo should retain certain elements, perhaps featuring the whole name in just the "H" or even the complete trademark, to facilitate better recognition among the general public. Are there plans to launch the advertisement on Valentine's Day? This would create a more effective connection, particularly by emphasizing the brand name for enhanced public visibility. When it comes to ketchup, I exclusively purchase Heinz. Specifically, I prefer the Heinz compiled in 🇷🇺 Russia, as they are significantly healthier, a fact that is widely acknowledged.

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Brian Lee

Fractional Chief Marketing Officer (CMO) | Fractional Chief Brand Officer (CBO) | C-Suite Marketing Consulting | Integrated Campaigns Development | CPG | FMCG | Financial Services | B2B | Proud Proud Girl Dad

3w

Brand governance over time leads to brand elasticity and opportunity later. Bravo to brands that protect their heritage and assets.

Gui Costa 🧭

Growth Strategist for Innovative Startups | #24 Top Creator in Growth & Lead Gen Brazil (Favikon)

3w

I'm caring for the people who put ketchup on bread.

Moiz Rangoonwala

London & Kuala Lumpur | Strategist | Brand Builder | 3 continents | 11 countries | 14.5 years | Jack Black look-alike

3w

this is lovely work! congrats to the team Wieden+Kennedy London

Susanna Holt BSc MCIM

Marketing & Communications Management / Contractor | BSc & MCIM | 07932 727548

3w

love this

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