The Drum’s Post

"🌟 Uniting Passion and Innovation at TheValidCreators House 🌟 Today marks a significant milestone as we bring together some of the most influential social media creators. Together, we're not just sharing content; we're setting new standards in digital storytelling and influencer collaboration. Stay tuned as we unveil the power of unity in creativity through luxury events, shared experiences, and groundbreaking content. #TheValidCreators #InfluencerCollaboration #DigitalStorytelling #SocialMediaInnovation"

It's crucial to ask the right questions when building your brand. Who and what are essential considerations, but don't forget to ask these three key questions: 1. Are they close enough to your audience? 2. Are they relevant to your brand/product? 3. What will be the consequences/benefits that can affect your brand directly/indirectly? Take a moment to reflect on these questions and share your thoughts with us in the inbox. #branding #marketing #strategy

Masterclass Takeaway: Creator partnerships are more than just single transactions. 💸 Today, creators fuel content creation for websites, e-commerce, in-store, TV ads, and more. These types of partnerships and collaborations aren’t just about promoting a product but about building lasting relationships that drive long-term engagement and loyalty. Would you consider a multi-platform influencer strategy?

ZEE5 Global nailed it once again with their marketing game, bringing South Asian content to Global Desis worldwide. Check out how the OTT platform redefined influencer marketing to promote its titles beyond Indian boundaries. #ZEEGlobal #ZEE5 #MarketingMind #Collab

Choosing the right influencer for your brand is key. Look for someone who shares your values and speaks to your audience, not just someone with a big following. Take Artlist’s collaboration with underwater cinematographer Alfredo Barroso, for example. His creativity matched Artlist perfectly, resonating with their audience of creators. Authenticity wins today, especially with Gen Z, who demand real, individual experiences. Partner with creators who truly connect with your brand for content that genuinely engages and leaves a lasting impact. Check out Artlist here: https://bit.ly/3OpNmcB #marketing #artlistpartner

Once again, ZEE5 Global showcased their mastery in marketing, effectively delivering South Asian content to Global Desis worldwide. Discover how the OTT platform reshaped influencer marketing to extend the promotion of its titles beyond Indian borders. #ZEEGlobal #ZEE5 #MarketingMind

A Recap of the Biggest Media Trends in 2023 As the year comes to an end, dive into our insightful analysis of the 4 biggest trends that shaped the industry in 2023: video content, augmented reality integration, influencer marketing evolution, and the rise of new platforms. Click the link to learn more and discover which strategies align with your brand's goals: https://lnkd.in/ePnUaF5c #creativeagency #fullserviceagency #SupportLocalBusiness #Aberdeen #AberdeenBusiness #Minto

CreatorDen Report - Most Influential Haircare brands 2024 If you would like similiar reports for your business sector then get in touch! #creatorden #cloudandcommerce #content #retail #data #ai #digital #influencer #marketing #brands #engagement #dataanalytics #marketing

Niche authentic content, to niche audiences, scaled. 👑 It's the #1 principle for our influencer marketing strategy at Moasure®. Partnering with authentic & respected creators in our niche verticals, who we trust to represent our brand, means we can place our product at the heart of their content, without disrupting the viewers experience & showcasing how our motion-based measuring technology can benefit those in outdoor trades. If you have to force your product into the content, it won't work. If the creator is just doing it for a payday, it won't work. These simple fundamentals are the difference between genuine ROI and your campaign failing. Credit to one of our key UK ambassadors Huw Richards for this fantastic piece of content helping launch our flagship product Moasure 2 PRO, to the market.

YouTube Ads for Subscriptions 📹 Pros: 1. Engaging Format: Video ads can effectively showcase your app’s benefits. 2. Large Audience: Access YouTube’s extensive user base. 3. Influencer Collaborations: Partner with YouTube creators to enhance credibility. Cons: 1. High Production Cost: Creating quality video ads can be expensive. 2. Ad Skipping: Users often skip ads, reducing view times. 3. Competitive Space: High competition for viewer attention and ad placements. Traffic Quality: YouTube Ads offer highly engaging content and a broad audience, providing quality traffic, especially when combined with influencer partnerships. #YouTubeAds #Subscriptions #AppGrowth