Unlike almost any other sporting event (except, maybe, the World Cup), the interesting thing about the Olympics is that attendees in the stands, like the athletes themselves, represent their country — even if unofficially. At least that’s how they are seen by locals. This means that if you are going to the Olympics, which are generally a little more formal than other big sporting events because of the history, ceremony, and mythology involved, a little more dressing up is required.
Especially because this year’s Games are in Paris, where fashion is considered part of the patrimony and where more fashion brands than ever are involved in the actual events. And the events are sprinkled among monuments like the Eiffel Tower, the Grand Palais, and Versailles. I mean, even the medals are being gussied up in a Louis Vuitton box. That’s a pretty high bar.
Unlike the athletes and the members of the official delegation, attendees do not have the security of a uniform to fall back on. Which means they have to invent one for themselves. So what to do, other than buy official team gear?
I suggest wearing an elevated athleisure look. If you can pull off the cool sweat bottoms and a blazer I love that look especially for the Olympics but as always wear what inspires you so you can inspire others!
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