Your employees hold the keys to your brand. So Why is true employee advocacy so poorly understood? Activated in the right way, they’re your best ambassadors, living and breathing your brand every day. Co-founder Emily Firth loved speaking to an intimate audience at The Cover in Barcelona last week on this topic. These were some of the key takeaways: 💡 Why engagement is Key Engaged employees understand and reflect the brand better, leading to: -Lasting customer impressions -Deeper connections -Anticipated customer needs 🚀 Creating Authentic Influence -Build trust through genuine interactions. -Recognize that authenticity drives influence—consumers today are savvy and can see through inauthentic promotions. 🌍 Building Your Brand from the Inside Out -Develop a cohesive brand experience internally. -Ensure your company practices what it preaches to maintain authenticity and trust. At TheTruthWorks, we’re committed to empowering employees to strengthen your brand. We believe a great Employee Experience (EX) leads to an excellent Customer Experience (CX). By focusing on your employees, you can create a workplace where they feel valued and become your best advocates. Want to hear more? Send us a DM or email us at info@thetruthworks.co #employeeadvocacy #branding #marketing #influencers #employeeengagement
The Cover
1mo
This is great
Alex Wood
1mo
Poorly measured = poorly misunderstood. With bigger budgets comes bigger scrutiny, and I cannot wait for it.
Co-Founder at TheTruthWorks | Employer Brand and Employee Engagement Consultant | Speaker | Voice Artist | Mother
1moWith thanks to Oana Iordachescu Miz Cree (EN only) Paul Else Benji Taylor Margo Ford Matt Firth Sophie Drummond Anna Bertoldini and others for making it to the event