TheTruthWorks’ Post

Wellbeing at work. Does not have to be complex - but bold. Why did the new ASICS campaign featuring Brian Cox (yes, that Brian Cox from Succession) strike such a chord with us here at TTW? Not just because we see Logan Roy ditch his corporate throne and don a pair of shorts and trainers, but because the message is simple and urgent. We need more of that from our wellbeing comms! Desk time is harming our mental health. According to ASICS' State of Mind study, mental performance declines after just two hours of uninterrupted desk work. In response, they’ve introduced “The Desk Break Clause,” granting employees the right to take movement breaks—15 minutes to recharge, refocus, and support their wellbeing. What makes this campaign stand out? It’s not only entertaining; it’s also a call to action for workplaces to rethink their approach to mental health. Cox's persona shifts from a feared boss to a wellbeing advocate, underscoring the need for regular breaks. The takeaway? Wellbeing communications don’t need to be complex, but they do need to be bold to cut through. Whether through engaging storytelling or real changes in workplace policies, campaigns with a clear CTA like this remind us that prioritizing mental health requires more than just talk—it demands action. Did this inspire you too? What are you doing to rethink your approach to wellbeing at work this World Mental Health Day? #WMHD #moveforyourmind #inspiration #HR #wellbeing

Can we really handle the truth? Consultant Partner and Co-Founder Emily Firth tells it like it is in her latest post.

Where do you even begin with an internal training program when you're dealing with 26 markets, multiple languages, and a wide range of colleague needs? The challenge? Creating a consistent, interactive training solution that resonated with every employee (customer facing or not) across diverse regions and with varying engagement levels. Our Approach Together with Arval BNP Paribas Group, we built a digital training programme that turned customer experience into practical, everyday actions. By incorporating gamification and personalised activities, we created a model that was adaptable, engaging and self-serve. And the cherry on top? This training program has earned us a spot on the shortlist for the Engage Awards 2024 for "Best Use of Training." If your organisation is facing similar challenges, we’d love to chat about how we can help simplify the complex for you too. #thetruthworks #training #hr #internal

Two days in London done right! Emily Firth, Mark Ivan Serunjogi & Carly Hookey were out in London this week with our clients - and the sun came out for us (literally and figuratively)! 🔸 We kicked off with a deep dive into EDI strategies with our property client, focusing on integrating EDI into everyday work life, setting clear leadership expectations and crafting the right team experience. 🔸 Next up, we presented 3 months of insights, data and strategic thinking to one of our fintech clients. We revealed our recommended EVP, set to drive their exciting culture forward on what’s sure to be an incredible growth journey. 🔸 Post-lunch, we brainstormed year 2 plans for an Employer Brand that's already seen great success, exploring ways to boost brand awareness, fuel the talent funnel and attract future stars. 🔸 Finally, we wrapped up with a behaviours workshop with our client's Exec team, ensuring these behaviours will actively contribute to achieving their company mission and making sure they’re truly lived by all. Not a bad 24 hours in the big smoke! #EDIStrategy #EmployerBranding #EVP #TalentAttraction #LondonVibes #ClientCollaboration

Wondering how you can really activate culture promises and norms in your organisation? From Values to an EVP, we can usually find the words to describe our culture but then lack the strategy, resources or methodology to move from it being true on paper to a real and meaningful colleague experience day to day. ❓ Want to find out how we help clients in all industries and all sizes do this? ✍🏽 Want to put the method into practice right away and start planning? We are offering an immersive workshop in Amsterdam in partnership with the the D2 collective, lead by our co-founder and EX Consultant Emily Firth, where you will get to learn and work together on your own plan with her support. Places are very limited so get your ticket quickly! Details below. 👇🏽 #employeeexperience #culture #HR