West Midlands Growth Company’s Post

Cycling UK has published a five-year strategy, which aims to attract higher engagement in cycling, with the mission statement outlining the elimination of poisonous air pollution, obesity and traffic congestion. Their five-year strategic objectives are: -Improve perceptions of cycling so that everyone sees the benefits - Boost the number and diversity of people who cycle - Make cycling an even more positive experience - Increase transport choice by enabling and encouraging more people to cycle local journeys - Achieve greater impact by becoming the best possible charity we can be Read the full strategy here: https://lnkd.in/eZwCCnNe

Call out to all Cycling Club members! As we see clubs disappear and less people riding we need to ask ourselves what is going on with our sport. Cycling Clubs need to address the demographic they are appealing to and who they are attracting into the sport. Without a doubt we need to encourage the youth element into the sport. No it’s not easy and it takes dedicated members of the Club to take a lead on this and give up something that is precious to us all - time! All clubs and namely members need to start stepping up and volunteering to take a lead in bringing on a youth section in all clubs or else we will see continued decline in our sport. No it’s not an easy task following the guidelines set down by British Cycling but those guidelines are there for good reason. So you can’t let the committee in your club, who are probably already overstretched in keeping the club going take on yet another task, it has to be you or others in the club giving up time to help achieve this aim. We need more young people taking up the sport to keep it alive. #britishcycling #cycling #volunteer #youthdevelopment #engagement #inclusivity #leadership

𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗮𝗿𝗲 𝗶𝗻𝗲𝘃𝗶𝘁𝗮𝗯𝗹𝗲 💥 Thijs Zonneveld experienced this firsthand with a significant setback during last year’s Unbound event, which sidelined him from cycling for a considerable period 🤕. Recognizing the need for recovery, Thijs took a strategic step back. And started using the structured and adaptive guidance of the JOIN Cycling app to embarked on a journey of rehabilitation and improvement 📈. Today, Thijs returns to Emporia, Kansas, USA, stronger and more determined than ever. Ready to race!💪🏼 #Unbound #comebackstronger IFS Ultimo IFS

From decarbonising our cities and reducing congestion to bringing new green local jobs and growth - cycling is an existing solution to some of the most pressing challenges Europe is facing today 🚲 🚲 #EUDeclarationCycling 👇

Prioritising human-centred modes of transport in #Hertfordshire will benefit people and the environment. New ‘Dutch style’ roundabouts and 20mph zones will improve road safety, health, traffic congestion, noise pollution, etc. Walking and cycling are not just recreational activities or environmentally conscious choices. Many groups rely on #ActiveTravel as their essential modes of transport. The changes will enable more families to choose active travel for commuting, accessing the local shops and going to school (instead of being reliant on the car). This new #Infrastructure will help to improve #MobilityEquity in my local area. #SustainableMobility #Placemaking

Active Travel. Active Lives. Find out how you can get involved in shaping the future of #ActiveTravel in #Belfast 🚲 Not only does active travel help us to lead healthier lives, but it decreases our #CarbonFootprint too #WalkingWheelingCycling

"Pedaling Profits: Unveiling the Financial Realities of Professional Cyclists 🚴💸 Gain insights into the earnings, sponsorships, of professional cycling. #CyclingEconomics #ProCyclists #FinancialInsights" https://lnkd.in/ev_69XZu

Really sad news for the industry to hear about Wiggle and Chain Reaction today. As one door closes, perhaps another door opens. Get in touch with us for opportunities to stay in the cycling industry. #franchiseopportunities #franchising #businessopportunity #startyourownbusiness #bikefitting #bikefit #bikefitter #cycling #cyclist #cyclinglife #roadcycling #roadcyclist #kom #fromwhereiride #outsideisfree #cyclingaddict #cyclingaddiction 

What do the Football Super League, ISU/Mark Tuitert and One Cycling have in common? Just days before the end of last year, the European Court of Justice delivered an interesting ruling on the behaviour of UEFA around the creation of a Super League of Football. Conclusion: they can't sanction clubs when competing outside of the usual competition framework. In a separate case, ISU got a same slap on their fingers for making it impossible for speed skaters to participate in events outside of their calendars. Against that backdrop, teams, organisers, riders and the UCI are trying to (re)shape, once again, the landscape of professional cycling. Although one might think that the recent rulings are a ticking bomb under the authority of the UCI, the reality is that professional cycling consists of a woven network of interests and connections, that making changes one by one is like trying to chance the height of a water bed; push here, something pops up over there. Despite the courage it takes to shape the future of our beloved sport, the message that the One Cycling project is politically on hold, is not a good one. Reform is planned to take place as of 2026, which is around the corner, thus leaving teams and organisers in limbo on how to proceed. The biggest risk is make some tweaks left and right, to keep everybody happy or to make sure you don't get in trouble with one of the stakeholders. The biggest challenge is to create a common series, a narrative that the public understands and buys into. This sport still belongs to the public as it was built from bottom to top. Creating a small top will mean to create a smaller base, which will show to be an own goal in the long run. Please create a comprehensive system with a commercially viable sustainability, so investors and sponsors understand what they invest in. The sport should decide its future, before the future decides it for them. #professionalcycling #businessdevelopment #leadership