Thomas Paulson’s Post

Disney’s stock price is at a nine year low. Some feel Disney has lost its connection with the critical core audience of millennials who seek their content and entertainment elsewhere. They think Disney will have no choice but to sell to Apple or Google or Amazon. I think Disney will overcome their current challenges. They have the best collection of IP and brand recognition like no other company. What do you think - they get acquired or regain their kingdom? #disney #content #brandedentertainment #baretreemedia

Most of Steve Jobs’ wealth didn’t come from Apple. Where did it come from? Disney! Steve Jobs owned about 7% of Disney. Almost 80% of his wealth came from Disney. And only 20% came from Apple. #thechitthi #madovermarketing #business #advertisingandmarketing #stevejobs #disney #apple #strategy #advertising #marketing #socialmedia

What sets apart brands like Apple, Starbucks, and Disney? It's not just their products, but the experience they create. Want to know how to turn your customers into lifelong fans? Check it out! https://lnkd.in/gNzN-sV4 Have any questions on strategic branding & design that you need help with? Set up a call here: https://lnkd.in/gzkz-Fte #BrandExperience #BrandManagement #CustomerExperience #CustomerJourney #MarketingStrategy

Does Disney have a serious brand problem? Just read this article from Creativepool with this headline and it mentions about rumours that are circulating about a potential Apple takeover. Having come back from Disneyland Paris over the last week (and my recent post about it being a brand experience masterclass) I'd say the brand is still in great shape. I do believe that Disney is a huge threat to Apple - mainly between their streaming services with acquisitions of Pixar, Marvel and Lucas Films of late, but as a brand that has stood the test of time and has always stood for something I think it is safe for now and has weathered many storms before this one. There is a bigger brand problem highlighted here that I fear though: These top huge brands with mega budgets and profits all seem hell bent on world domination, continually expanding into different and competing markets. When threats from rival brands come along, they hand over eyewatering pay checks and acquire them. This is not always a business development decision like it is for many other brands out there but just a simple way of eradicating any competition. However isn't competition good for brands? It harnesses creativity, keep the brand relevant and moving forward. As they state in this article the one thing that could be threatening Disney right now is "corporate greed and creative castration" but I think that can be said for any of the big brands right now. Resting on 100 years of legacy and heritage as a safety net is not enough in this fast paced world but nor should relying on simply writing checks to any big rival that comes along. What are your thoughts? 🤔 See full article in the comments. #disney #brand #competitors #legacybrand #competitiveanalysis #branding #brandstorming

Disney's downturn is a result of major cultural and generational shifts. Kids and young adults want short form entertainment i.e. You Tube and TikTok. They satisfy their need for long form with gaming due to its interactivity. Disney spent the last 20 years buying 3rd party IP to exploit. Pixar, Marvel, Lucasfilm, 20th Century Fox. Now those franchises have been over exposed and over exploited. The company became a brand management firm and lost its creative edge and most critically, lost its connection to today's youth, its primary customer base. Current observations by Wall Street analysts is that Disney will likely sell itself at a 30-40% premium. Who to? Apple is the most likely suspect. Maybe Google, Amazon, Microsoft????

Disney, Uber, Starbucks, And McDonald's Send A Powerful Signal To Investors But Momo Crowd Oblivious To gain an edge, this is what you need to know today. Consumer Pulling Back Please click here for an enlarged chart of Walt Disney Co

By far the most memorable ad from the #Superbowl for me was for #Disney. Others spent millions on celebrities, and Disney typed black letters on a white screen. It was simple, emotive, and purposeful, and it's the only ad where I remembered both the message and the brand saying it. When an advert is shown surrounded by other brands shouting for attention (which is most advertising, but especially the case at the Super Bowl), the way to stand out is to do the opposite. Disney carefully chose some nostalgic movie quotes, typed them out to a great piece of music, and that was that. Love it. The brands we remember the most are the ones that say the least. (Full ad is below if you're interested 👇) #marketing #brand #branding #advertising #superbowlads

Remember magical Mickey? In the 80s, he was everywhere! But too much magic can be bad. Disney noticed customers weren't loving it anymore. Why? Overexposure! Mickey was on everything, from socks to soap So Disney did the smart thing: a brand audit. They looked deep into their brand, like a treasure hunt for hidden truths. What they found was eye-opening: 👉 Customers felt overwhelmed, not enchanted. 👉 Mickey's magic was fading, stuck on sticky shelves. Lesson learned: Even giants need a check-up! That's why you need a brand audit too. It's like a mirror, showing you what customers really think and where your brand can sparkle. #branding #brandstrategy #brandpositioning #brandawareness #brandmanagement #brandmarketing #marketingstrategy #customerinsights #brandstorytelling

Disney has not only learned how to market their brand, but they’ve also learned how to create advocates and brand ambassadors for their company 💰 Once you’ve built enough awareness for your company, then you can flow your leads into conversion campaigns. Once the deal has been closed and they become clients then you need to learn how to turn them into advocates for your brand. 🚀 Disney is a great example of this. Take notes from the experts you don’t need to reinvent the wheel. 🔥 #Branding #marketingtips #Disney #Disneyland #brandambassador #BusinessGrowth #businesstips #OnlineMarketing #DigitalMarketing

NEW BLOG POST in support of Taylor Swift's Eras Tour release on Disney+! In this post, I explore what brands can learn from Taylor Swift’s marketing era. 🌟 🎵 https://lnkd.in/e8wUVuGH #Branding #TaylorSwift #Marketing #MarketingStrategy #ErasTour #Swiftie