Tiffany Go’s Post

🏆 Which sports app takes the gold?? Find out in the Enterpret Olympics: The Sports Apps Showdown! 🏅 We used Enterpret to see which top sports apps; ESPN, FOX Sports, CBS Sports, NBC Sports, or Fubo, would emerge victorious in a series of Olympic-style events. Using insights generated from publicly available feedback, we put these apps to the test in four events: Event 1: User Experience Event 2: Performance Event 3: Sports Coverage Event 4: Value Check out our latest blog post (in the comments) to see who made it to the podium 🥇 🥈 🥉

What is the future of alternate sports broadcasts? With a Super Bowl predicted to draw record viewership this Sunday, we'll also have the Nickelodeon broadcast, the next of many alternate broadcasts out there, some more successful than others There's a collection on Slyke (the platform I co-founded and you should check out) tracking all the alternate broadcasts --> https://lnkd.in/gFqybBzS (add any you don't see, crowdsourced curation FTW) We'll all be watching TV via streaming at some point and there could be nearly endless options for live sports/event broadcasts (as rights holders permit), balancing advertisers' desires to reach broad + big audiences vs. smaller but more narrowly targeted audiences There's also something to the community experience of watching what 'everybody else' is watching so we can experience and react and engage collectively. It should be interesting to watch it evolve in the years to come! Which alt-broadcast has been a surprising winner or loser? --> https://lnkd.in/gFqybBzS Another fun, relevant Slyke collection for this week Parents and Kids with Significant Sports Media Careers (timely with Ian Eagle's son Noah on the call for the Nickelodeon Super Bowl broadcast): https://lnkd.in/gY8-nH3Q

Time Out? Through my partnership with Publishers Clearing House, we just released a survey/study of Americans' sports TV habits. One of the more surprising (to me) findings: While consumers are getting wary and weary of more subscriptions to more sports, they seem to have no problem with the amount of advertising in televised/streaming sports. 58% of the gen pop say it doesn't bother them at all. That number pops to 66% among A 18-34. Personally, I find it maddening that a 60 minute football game takes THREE HOURS to watch and that the last 4 minutes of every basketball game takes a fortnight to finish. But, apparently, most sports fans don't care. And their chill about ads in sports is precisely why sports rights are so valuable. Get the whole survey and all my post game coverage, here: https://lnkd.in/ePNdAsuv

Understanding Gen Z's Digital Footprint 🌐 Our Gen Z Gamer Study provides a comprehensive look into the platforms where Gen Z is most active and the ways they choose to reward their favorite creators. Whether it’s through watching ads, tipping, or subscribing, each method offers valuable data on how to capture this key demographic's attention and loyalty. Dive into the details by accessing the full report now! 🔗 https://lnkd.in/eJKRCHrJ

Yesterday is a reminder why WSCR 670 The Score is the #1 undisputed HOME for Chicago Sports Fans...Broadcasting the Chicago Cubs series sweep of the Astros in the afternoon followed by expert analysis of the NFL Draft all evening...PLUS listener interaction on-air & online everyday. The Sports audience is a powerful demographic for helping advertisers sell products & services. According to Nielsen, The Score continues to deliver the most sports fans in Chicagoland. Listen on the Audacy App, your smart speaker, or in car on 670 or 104.3 HD2

Advertising isn’t just good – it’s informative, educational and downright entertaining, but when it’s personalized to cater to consumer’s past behaviors and interests, it becomes downright irresistible, commanding attention and propelling individuals closer to conversion. At Sports Innovation Lab we recognize the immense potential for advertisers to leverage data to engage with the highest potential consumers at precisely the right moment. Through our cutting-edge technology and expertise, we empower advertisers to tap into passively collected, deterministic, individualized data. With our support, advertisers can ensure that their messages reach sports, media, and entertainment audiences in the most efficient and effective manner possible. Audiences@sportsilab.com #data #sports #womeninsports #personalization #audiences #addressablemedia

Blinkfire's 2️⃣0️⃣2️⃣3️⃣ Insights Report has arrived! 🎉 📊 Our Insights Report is a journey through the dynamic intersections of sports, social media, digital, and sponsorships in 2023. Dive in for insights on top 10 brands across specific sports, content trends, ad rates, and memorable sports moments in 2023. Read our report, and learn something new from this year’s trends and statistics across sports and entertainment! 📈 🔗 https://buff.ly/489VlCv

The game has changed! Nearly 70% of Gen-Z and Millennials say they don't need to watch sports games live anymore. 📺🏈 The truth is, sports fans no longer require the full game to get the full game experience. Social apps have swooped in and taken the lead in providing real-time sports updates, diverting revenue from rights owners. If you're product owner in the sports industry and not considering vertical video stories in 2024, you might find yourself falling behind the curve. Times are changing, and it's vital to adapt. Forward-thinking sports rights holders are already making the move to stay ahead of the game. Don't get left behind! 🚀🏀 #SportsIndustry #DigitalTransformation #VerticalVideo #SportsTech #AdaptOrFallBehind

After the success with Skincare & Beauty during Super Bowl 🏈, I'm PUMPED for this webinar with VDX.tv and ESPN! LMK if you're interested to attend. 🙌🏼 #webinar #espn #sportsmarketing #sportsadvertising #livesports #videomarketing #omnichannelmarketing #digitalamarketing #digitaladvertising

We've hit the halfway point in the Olympics and contrary to popular belief, the PrimeTime replay of the Olympics isn't how most viewers tune in. 👀In fact, 12% more LG Households watched the Olympics live feed during the day than the PrimeTime replay. 📺 👉What does this. mean for advertisers? With LG Households watching over 2.2 hours of Olympics coverage per day, advertisers have a great opportunity to connect with consumers while they are watching their favorite Olympic sport. For more insights on sports advertising check out our recent sports research: https://hubs.ly/Q02K4NKD0