Here's a £1+ billion idea for anyone interested, and it takes 5 minutes:
Find two people who would work well together, and connect them.
Yes, those two people who have just come to mind: reach out, make a phone call, send a text or send an email right now to connect them, and tell them why.
No, it's not obvious to anyone else, least of all the two people you're thinking of. And the whole world is simply waiting for you to take 5 minutes to be the catalyst for a world changing collaboration.
Collaborations like:
The Wright Brothers and Flight…via their sister Katharine and a lecture by Octave Chanute.
Crick/Watson and DNA structure…via Max Perutz showing them a bootlegged copy of Rosalind Franklin's X-ray images.
Lennon/McCartney and The Beatles…via an introduction by Ivan Vaughan at a church social.
Jobs/Steve Wozniak and Apple …via an introduction by mutual friend Bill Fernandez.
Larry Page /Sergey Brin and Google …via a meeting arranged by Stanford grad Scott Hassan.
Martha Stewart / Snoop Dogg…via a joke made by Snoop on the radio that Stewart said yes to.
Acton/Koum and WhatsApp …via Brian reaching out to a guy he worked with at Yahoo back in 2009.
Reid Hoffman / Allen Blue and LinkedIn ...via an introduction by a friend of Hoffman.
And many others.
All because someone took 5 minutes to help two make a connection that would revolutionise the world…regardless of whether or not they would get credit for it.
That's heresy in a culture devoted to the religions of hustle, influence, strife and self-interest. A culture where “everyone” is seeking a blue tick or more subscribers or an ROI on everything they do.
But these connectors, these heretics, are playing an infinite game where they make things better by connecting those who can make better things.
These heretics are focused on quiet acts of disruptive generosity where they trade mediocre notoriety for the sake of being an uncredited catalyst of greatness.
And most important of all, these heretics are building a culture that will outlast them where we the entire Community rallies together to nurture and launch ideas and initiatives that will impact all of us…regardless of who gets the credit.
This is an idea I'll be exploring on Fridays in my LinkedIn posts…or, Heretic Friday as it's now blocked off in my Google Calendar.
But I hope you'll take 5 minutes to steal the core idea and make it your own:
Find two people who would work well together, and connect them.
Thoughts? 🙃
#innovation #generosity #disruption #hereticfriday
Senior Digital Strategist, e-Commerce | eMail & Owned Channel Optimizer | Digital Performance Marketing Leader
2moGreat working with you Drew Venable. Thanks for all you do!