Tim McGhee’s Post

Focusing on long-term commercial gains 💪 Sponsorship case study: English football club Hampton & Richmond FC have made a unique commitment to partner with Movember... for $0. The partnership includes: 1) Front of jersey placement 2) Support with fundraising initiatives 3) Delivering initiatives to help young people and parents talk about mental health through football environments Why would they give up their prime real-estate (front of jersey) to Movember for free, instead of a high-paying commercial sponsor? Principal owner and ex-strategy director of Liverpool FC, Stefano Petruzzo FRGS is focused on: 1) Values & culture: Building a values-orientated club with a strong culture 2) Differentiation: A brand that is unique and positively perceived 3) Commercial: A brand that is appealing to partner with (based on the above) Sponsorships always involves a value exchange... Although Movember aren't providing a direct financial benefit, the association delivers goodwill and a transfer in brand equity, which improves Hampton & Richmond FC's appeal and likelihood of obtaining future sponsorships and achieving broader commercial outcomes. Hampton & Richmond FC aren't alone - there are several examples of clubs in Australia and across the globe who've chosen to sacrifice short term $ (e.g. from wagerers) to ensure brand value alignment. #sportsmarketing #sportsbusiness p.s. Great read Andy Marston 👍

Sometimes, what got you there won't get you where you want to go. Good advice in business, and good advice in going for it on 4th down. So, now the teams are set and I've picked my team for the Big Game. Here's some more good advice: Send in your nomination for this week's Nice Guy/Gal Awards. Every Friday, I’ll share nominations for people who have been identified as nice guys (and gals). If you want to nominate someone, just shoot me a private message by 5:00 EDT this Thursday. There are only 3 requirements: 1) you have to be connected to the person you nominate 2) you can only nominate one person per week 3) you can’t nominate yourself 😀   If you want to provide a brief reason for your selection, that’s great, but it’s not a requirement. Let’s recognize people who make a difference simply by being nice. Have a great day, everyone. https://lnkd.in/eY55XpTq   #network #sportsbiz #people #niceguy #networking #sportsmarketing

Leadership

The summer countdown is on! Learn more about this season's plays below!

Arts & Culture Partnerships: Beauty & MrBeast Last month was a unique moment in Sydney Opera House history. We don’t normally do product activations on the Forecourt, but this wasn’t an ordinary ask. MrBeast is the most viewed person on the Planet, Gen Z’s ‘Oprah Winfrey’, who also appeared on the Opera House Forecourt giving things away, but that was 10-years ago! MrBeasts swift rise has been spurred by massive changes in the media landscape where individuals have replaced institutions as the gatekeepers of entertainment and information. Credit: Time Magazine. MrBeasts event provided a unique opportunity to embody the Opera House mission of being ‘Everyone’s House,’ by attracting a Gen Z audience, hosting a free public event, and generating partnership revenue to continue fulfilling our strategy. Other brands typically pay between US$2.5 million to $3 million for a MrBeast shout-out, and running an ad before one of his videos is similarly costly (Time Magazine). Thus, not only did the Opera House benefit financially, but we also gained by association. While exposure is not the Opera Houses primary need, demonstrating that it is a place for 'Everyone' and raising funds so we can continue to do so, is a priority. Props to the Head of Partnerships Chloe Sawyer and the #SydneyOperaHouse team and of course #MrBeast👏 🍫 Feastables and the extended team Luisa Caro Jane Dillon & Annabelle Gigliotti Organic Australia #Partnerships #ArtsFunding #Marketing #Culture Watch analysis from #GruenHQ Australian Broadcasting Corporation (ABC) #WillAnderson #LiannaRossi #ToddSimpson #SunitaGloster #JaneCaro

Wondering why Stephen Bunting is one of the most popular darts players of the current era, but has only won a single major tournament in the last decade? Check out my article here to find out! https://lnkd.in/e3-9c4MF

With the FA Cup final tomorrow kicking off what promises to be an action packed summer of sports, be sure to check out our 3 top tips for running a promotion that offers event prizes to winners! #promotionalmarketing #legalservices #theipm #FACup

And so it begins. #MarchMadness is here. And if you're fans of schools like St. John's, Seton Hall, Providence, Oklahoma, Indiana State and Pitt, you're particularly mad. So, between filling out your bracket and coming down with a sudden illness on Thursday and Friday, please nominate someone for this week's Nice Guy and Gal Awards. Every Friday, I’ll share nominations for people who have been identified as nice guys (and gals). If you want to nominate someone, just shoot me a private message by 5:00 EST on Thursday. There are only 3 requirements: 1) you have to be connected to the person you nominate 2) you can only nominate one person per week 3) you can’t nominate yourself 😀   If you want to provide a brief reason for your selection, that’s great, but it’s not a requirement. Let’s recognize people who make a difference simply by being nice. Have a great day, everyone. https://lnkd.in/egy7daGp   #network #sportsbiz #people #niceguy #networking #sportsmarketing

Former American Football Coach Vince Lombardi often emphasised the importance of making "The Second Effort" highlighting that success, whether in football or sales, often demands going beyond the first attempt with even greater determination and persistence. Each setback should ignite a renewed commitment to persevere with even more resolve. This principle was the focal point of a 1968 sales training tape featuring Lombardi. Although the film is short (25 minutes) and very basic in nature, it has been used by countless coaches, including the legendary Jack Gibson, who once cancelled training at Kogarah to show it to his team. The result? An unbeaten 7-game streak that led them to the 1971 Grand Final, where they narrowly lost to South Sydney, 16-10. If you haven't seen it yet, I highly recommend watching it, with several implications for leaders across industries. This year, the Bulldogs have fully embraced Lombardi’s "Second Effort." Both on and off the field, our staff have gone the extra mile, demonstrating grit and an unwavering commitment to excellence. I am incredibly proud of them all—across every department, the entire club has embodied this relentless pursuit and a refusal to settle for anything less than our best. As I reflect on this season so far, it's evident that organisational progress extends beyond just talent or strategy; it’s also about having infinite determination. #SecondEffort #RelentlessPursuit #Bulldogs2024 #Character #Grit #Determination https://lnkd.in/gcW55TdN