Time Booster Marketing’s Post

Threads, Meta’s answer to X (formerly Twitter), is rolling out a limited test of image-based ads in the U.S. and Japan. While only a small group of users will see ads initially, this move signals Meta’s commitment to monetizing the platform, which has over 300 million monthly active users. Advertisers can extend existing Meta campaigns to Threads by simply checking a box in Meta Ads Manager. The platform’s visual focus and casual tone offer a unique space for creative experimentation. Plus, Meta’s AI-powered tools ensure brand safety by letting advertisers control where their ads appear. For marketers, this could be an opportunity to get in early on a platform with huge potential. Start small, monitor performance, and stay tuned as Meta expands the test. What are your thoughts on Threads as an ad platform? #SocialMedia #Advertising #MetaThreads #DigitalMarketing

Meta has announced that views will now be the primary metric for Facebook. This shift aims to provide a more streamlined and consistent way to measure content performance on Instagram, Threads and Facebook. With views replacing metrics like impressions, creators and businesses can gain clearer insights into how often their content is seen, helping them optimize their strategies and increase engagement. #SocialMedia #DigitalMarketing #Meta #Facebook #Instagram #Threads

🚀 Exciting News for Marketers: Meta Introducing Threads Ads This Year! 🚀 Get ready for a game-changer in the advertising world! Meta has announced its plans to roll out ads within Threads later this year, tapping into the rapidly expanding user base of this Twitter alternative. 📈 With Threads gaining momentum as a Twitter alternative, this move promises a golden opportunity for Meta to explore new revenue streams while offering marketers a chance to engage with audiences in a less saturated environment. This strategic pivot underscores Meta's commitment to staying ahead in the ever-evolving social media landscape. 🌟 For advertisers, it's a call to action to seize the first-mover advantage and connect with audiences making the switch from other platforms. Crafting tailored strategies for Threads' unique user behavior and preferences will be key to success, fostering engagement with content that's fast, concise, and interactive. 💡 Stay tuned as we embark on this exciting journey together! 🚀 #MetaThreads #AdvertisingRevolution #InnovateToElevate

You don’t need to advertise on every platform to be successful But many brands try to and spread themselves thin Instead, focus on what’s working Optimize its performance And truly maximize your efforts before exploring the next “shiny object” For most brands, this is dialing in Meta and Google Especially if you’re sub $100K /mo in spend I know seeing other brand’s success on Tiktok, Twitter, Pinterest, etc can create FOMO But the amount of resources it takes to start a new channel properly is more than you think The opportunity cost of not maximizing a working platform will outweigh any potential success from a new platform There’s even a higher risk of the new platform not working at all

I think there are several takeaways from the recent X-odus. * Despite Trump having "won" the election (I have strong doubts, but nothing provable), there is no sudden rush for people to the X platform, which would have been expected if people felt that there was opportunity there - advertisers are in a soft boycott right now, even Truth Social is struggling, as people likely expect it to get merged into X at some point. * Threads is larger, but it is too tightly tied to both Facebook and Instagram and as such determining its actual traffic is difficult. My suspicion is that Threads numbers are inflated because of the links, and that if these were taken out, Threads would be struggling for adoption. * Bluesky has been getting a lot of attention, and its numbers are growing dramatically now. There have also been quite a few outlets that have tried labeling the site as too much of an echo chamber, but that may have to do to with three facts: first, the site uses a recency algorithm rather than a most-liked weighted algorithm (with unknown additional rankings), which means that you're more likely to see novel content. Additionally, Bluesky users can block users, whereas X users can't. This means that Bluesky is dramatically cutting down on both bullies and bots, one consequence of which is that even when there is debate, it is mostly civil. What I see with Bluesky is that Twitter is re-constituting. There are stronger protections against hostile takeovers and a more diffuse server setup that makes it challenging to try to take it down with DDS attacks.

Brands need to understand that the "ground is moving" when it comes to Social Media right now, and the younger your audience, the more volatile it is in terms of where people decide to consume and create social content. There has already been substantial movement away from X / Twitter and that movement is extending to Meta Platforms. On top of all that, massive amounts of people are convinced that Meta is taking over TikTok and they aren't going to stick around if that happens. There were massive amounts of people leaving Meta platforms last week and just as many people were disabling Meta's means to track and personalize ads - to the point where you won't be able to effectively target them. As always, use analytical results to determine how you budget going forward, but don't expect future performance to live up to past performance where audiences are voting with their feet and leaving or taking action to de-monetize these platforms. My guess is the channels that "win the year" are not going to be the old favorites, and it's possible that they don't even exist yet.

Facebook Switches to ‘Views’ as its Primary Metric, Following Instagram - This change aligns with Meta’s shift towards more video content while simplifying its metrics, which had become increasingly complex due to varying data points for posts, Stories, Reels, etc. - Views will now be the primary metric on Facebook for Reels, videos, posts, and stories. - For Stories, as well as photo and text posts, Views will replace Impressions. - A person viewing a photo three separate times on the same day will count as three Views. - Meta is also replacing its Watch Time and Average Watch Time metrics with Minutes Viewed and Average Minutes Viewed. - Metrics like Reach, 3-second views, 1-minute views, Reactions, Comments, and Shares will remain unchanged. According to Meta: Creators will now have a single distribution metric for all content types that’s calculated the same way across Facebook and Instagram. The new metric – called Views – tells you the number of times a reel or video was played or the number of times photo or text posts were on screen, and aligns with Instagram’s recently updated metrics.

Meta's #Threads is making strategic moves to position itself as the go-to Twitter/X alternative for brands and creators. These new tools for content planning and scheduling are a clear signal of their intent to create a safer, more brand-friendly environment. This approach is smart for several reasons: 1. Brand safety is crucial for sustainable platform monetization. 2. It allows Meta to leverage its existing ad and data infrastructure. 3. Potential synergies between Instagram and Threads could be game-changing. 4. Twitter/X's recent controversies have opened a significant opportunity in the market. As advertisers reassess their #socialmedia strategies, Threads seems poised to capitalize on the shifting landscape. What do you think: Will Threads successfully attract brands and creators away from Twitter/X? Or is there still room for both platforms in the social media ecosystem? https://lnkd.in/e9Ahepab

Meta is planning to start showing ads on Threads, their new social media app, by early 2025. Launched last year as a competitor to X (formerly known as Twitter), Threads has quickly attracted 275 million users each month. Starting in January, a few selected advertisers will get to try out ads on Threads. This effort is being led by Instagram’s advertising team. Despite this new advertising push, Meta's CFO Susan Li mentions that they don’t expect Threads to significantly boost their earnings in 2025. The focus remains on making the app better and keeping users engaged. This development is interesting especially as its rival, X, has faced challenges in keeping advertisers since Elon Musk took over.   #digitaladvertising  #facebookadstips  #socialmediatools  #advertisingsolutions  #facebookadstrategy  #brandmarketing