Gather

A special episode of the Gather Dispatch #podcast explores how an eventful year for #WomensSports has impacted corporate partnerships, how the #sponsorship landscape has evolved over time, and how helpful sports can be in developing business leaders. We also have a new addition to the Dispatch, led by our partner and head of innovation, David Gaspar: an industry research report looking at the relative sponsorship rates between Men’s and Women’s professional sports by Fortune 500 companies, which you can find in the link below. Come listen to Bonnie Bernstein, veteran ESPN and cbssports journalist, Podcast host of 'She Got Game'; Peter Land, Former CCO, DICK'S Sporting Goods; Elizabeth O'Brien, Program Director, IBM Sports and Entertainment Partnerships; and Jennifer Cramer, EVP Partnership Marketing, Major League Soccer. Please jump into the discourse: where do you think these sponsorship numbers will be for next season or the season after? Are women’s sports sponsorships having a moment or a movement? As our venerable host Jason Oberholtzer likes to say: if the content we're putting out resonates with you, please consider subscribing and sharing it to one (or more) people you think would enjoy a listen! https://lnkd.in/g7pyT3Ag

Think Americans can't agree on anything? Try screaming 'corporations are people, too!' in a crowded room. In Gather's latest dispatch, Kirsten Chen explores the historically complex relationship between citizens, Corporate America, and government—and how #CorporateSocialResponsibility has emerged to bridge these divides. Our research reveals: • 80% of independents actively choose (or avoid) companies based on CSR practices • 87% support stronger CSR legislation • #GenZ is transforming 'Corporate' Social Responsibility into 'Community' Social Responsibility Plus, Gather Founder Justin D. Tobin discusses how independent work creates an inherent framework for collective care. Read more: https://lnkd.in/dRttCw_n With election season in full swing, we're curious: How do you think #CSR's role in society should evolve? 👇

I just saw a post describing the difference between content and product marketing and the author very authoritatively described content marketing as more or less copy editing. Someone that cleans up text for readability, voice, grammar, etc. Copy editing is very important because it's one of the very first indicators of whether you are a professional company with its act together or barbarians with a website. But it is also not content marketing? I find it somewhat shocking people still don't understand this. Content marketing is earning traffic organically with... content. SEO, YouTube, newsletters, podcasts, how tos, courses, social. Working backward from an audience and their interests. And you eventually get to product. If your company thinks content marketing is just production support of product marketing, you are behind. Probably more than behind. Not even in the race. Oh, and both your product and content marketing teams (and other teams) need production support across copy editing, design, a/v, etc. Production is a real thing.

Gather founder Justin D. Tobin shares his take on future-proofing agencies in The Drum "Nimbleness is the key to agency success" - Justin explains how Gather's unique collective model and focus on agility helps us deliver exceptional work while staying lean and adaptable. At Gather, we believe true growth comes from doubling down on our people's uniqueness, maintaining a laser-sharp focus on quality, and delighting clients through collaboration and flexibility. Read more about how agency leaders are planning for the future: https://lnkd.in/eK7DrbWB #AgencyLife #FutureOfWork #Innovation #Leadership #ConsultingLife #AgencyLeadership #BusinessStrategy

We're excited to share our founder Justin D. Tobin's latest insights in Forbes! In "Addressing Workplace Disenchantment—For Ourselves And Our Employees," Justin explores the epidemic of job dissatisfaction and offers strategies for both employees and managers to combat it. Key takeaways: • Identify what brings you joy at work • Break down career changes into manageable steps • Managers: Create environments where employees can express themselves #WorkplaceCulture #EmployeeEngagement #LeadershipStrategy What's one small change you've made that's increased your job satisfaction? Share your experiences in the comments below! Read the full article: https://lnkd.in/gnuQeW8F

🌍Are sustainability reports destined to sit on a digital shelf collecting dust? This was our topic for a panel I had the honor of moderating at #ClimateWeekNYC in partnership with Gather. ✅Joined by industry leaders Rachel Taplinger (Maybelline), Rose Hartley (formerly Misfits Foods), and I was sad to miss Alexis King Wilson (Endeavor) – who shared valuable insights asynchronously despite not being able to attend in person. We explored the complexity of sustainability reporting while identifying ways to maximize their value. From aligning reports with company goals to overcoming the challenges of often being a "team of one," here are some of the key takeaways: 📄 Choose a report format that fits your business and resources – whether it’s bi-annual or annual reporting, or identifying KPIs specific to your industry, tailor your approach to what is required and what works for your team 🤝 Cross-functional collaboration is critical – schedule regular check-ins early on with teams like marketing, finance, and procurement to ensure smooth alignment throughout the reporting process 💡 Sharing across industries matters – speaking with leaders from different sectors and company sizes highlighted the importance of exchanging learnings and perspectives in this ever-evolving space ✋ Take our anonymous survey! We are compiling data to share back with the sustainability industry on how our commitments and communications landscape is changing. (link in comments) Big thanks to Rachel, Rose, and Alexis for their invaluable insights, and to Gather for co-hosting such a meaningful discussion! #SustainabilityReporting #Sustainability #ESG #BespokeESG #CorporateSustainability #ClimateWeek

A recent Gallup poll revealed that approximately 66% of surveyed employees are dissatisfied at work. This month's episode delves into this critical issue. Our co-hosts, Jason Oberholtzer and Mimi Sun (MSL) Longo, engage in an insightful discussion with our founder Justin D. Tobin and Richard Quigley, founder of RevCareer. Together, they explore the multifaceted factors, underlying psychology, and workplace conditions that contribute to or detract from an employee's sense of satisfaction. We invite you to consider: What drives your sense of satisfaction at work? Is it existential, cultural, or perhaps something else entirely? Join us for this thought-provoking conversation and share your perspectives. #WorkplaceSatisfaction #EmployeeEngagement #CareerDevelopment #OrganizationalPsychology #WorkplaceCulture https://lnkd.in/eFupyQgZ

Last Thursday, we were thrilled to be part of NYC Climate Week – an incredible gathering of over 6,500 attendees from 100+ countries, all united in driving climate action! As businesses increasingly focus on #sustainability, they face evolving expectations from consumers and investors, alongside complex regulations. Often, small teams with limited resources are tasked with navigating these challenges. To address this, Gather partnered with Bespoke ESG to host an insightful panel on leveraging sustainability for business value. We zeroed in on maximizing the impact of #sustainabilityreports, exploring how they can be transformed from mere compliance tasks into strategic tools that future-proof businesses. Our esteemed panel featured Amber Stryker as the moderator, guiding a thought-provoking discussion with guest speakers Rachel Taplinger (Head of Sustainability, Maybelline New York) and Rose Hartley (Head of Sustainability, Misfits Market). Their diverse experiences brought valuable perspectives to the conversation. Key topics from our discussion: • Choosing reporting formats that align with your business needs • Fostering cross-functional collaboration to streamline reporting processes • Sharing insights across industries to elevate sustainability practices collectively We're grateful for the engaging conversations and the opportunity to connect with like-minded professionals committed to making a difference. Want to contribute to the ongoing dialogue? Take Bespoke ESG's anonymous post-event survey to share your insights on sustainability challenges and commitments. Your input is invaluable in shaping industry learnings about this dynamic landscape. Survey link: https://lnkd.in/eVwKaEM2 Together, we can drive meaningful change and create a more sustainable future. Let's keep the momentum going! #ClimateAction #ESG #ClimateWeekNYC #SustainabilityLeaders #SustainableBusiness

Last Thursday, we were thrilled to be part of NYC Climate Week – an incredible gathering of over 6,500 attendees from 100+ countries, all united in driving climate action! As businesses increasingly focus on #sustainability, they face evolving expectations from consumers and investors, alongside complex regulations. Often, small teams with limited resources are tasked with navigating these challenges. To address this, Gather partnered with Bespoke ESG to host an insightful panel on leveraging sustainability for business value. We zeroed in on maximizing the impact of #sustainabilityreports, exploring how they can be transformed from mere compliance tasks into strategic tools that future-proof businesses. Our esteemed panel featured Amber Stryker as the moderator, guiding a thought-provoking discussion with guest speakers Rachel Taplinger (Head of Sustainability, Maybelline New York) and Rose Hartley (Head of Sustainability, Misfits Market). Their diverse experiences brought valuable perspectives to the conversation. Key topics from our discussion: • Choosing reporting formats that align with your business needs • Fostering cross-functional collaboration to streamline reporting processes • Sharing insights across industries to elevate sustainability practices collectively We're grateful for the engaging conversations and the opportunity to connect with like-minded professionals committed to making a difference. Want to contribute to the ongoing dialogue? Take Bespoke ESG's anonymous post-event survey to share your insights on sustainability challenges and commitments. Your input is invaluable in shaping industry learnings about this dynamic landscape. Survey link: https://lnkd.in/eVwKaEM2 Together, we can drive meaningful change and create a more sustainable future. Let's keep the momentum going! #ClimateAction #ESG #ClimateWeekNYC #SustainabilityLeaders #SustainableBusiness

David Gaspar, Head of Innovation at Gather, was a guest on Caroline Fitzgerald's "The Business Case for Women's Sports" podcast (episode #113), breaking down eye-opening stats on corporate sponsorship in women's sports. Key findings from Dave's report: - Only 6% of #Fortune500 companies sponsor women's leagues (WNBA, NWSL, PWHL) - Men's leagues have 3x more sponsors than women's - The silver lining? 40% of women's sports sponsors support multiple teams! Curious about the future of women's sports sponsorship? Tune in to hear Dave's insights and join the conversation! What's your take on these findings? Share your thoughts below! #WomenInSports #CorporateSponsorship #SportsMarketing #GenderEquality #BusinessOfSports GOALS | Women’s #SportsBiz#SportsBiz https://lnkd.in/g_hWHJi6