Time Booster Marketing

LinkedIn Provides Tips on Posting Short-Form Video in the App. LinkedIn has provided some advice on how to make the most of its new, full-screen, vertical video feed, which is essentially its effort to lean into the TikTok content trend, via short-form clips that grab attention. LinkedIn recently reported that “immersive video views” increased 6x quarter-over-quarter, while total video viewership in the app is up 36% year-over-year. So video is winning in the app. And as it tries to attract more younger users, it makes sense that it should also experiment with a TikTok-like feed. Below is an overview of LinkedIn's advice for reaching users via this feed. Tell us what you think in the comment section #LinkedIn #LinkedInupdate #newsupdate #newsfeed #digitalmarketing

Trump in TikTok Out? Donald Trump's return to the White House could significantly impact TikTok's fate in the US as the platform continues to navigate an uncertain future. Here's what you need to know: • Trump has reversed his stance on banning TikTok, now positioning himself as the app's potential savior. • The current law requires ByteDance to divest from TikTok by January 2025 or face a ban. • TikTok is challenging this law on First Amendment grounds, with a ruling expected soon. Trump can't simply repeal the law, but here are some things he could do: • Direct the DOJ not to enforce it. • Try to persuade Congress to change or repeal it. The Supreme Court may ultimately decide TikTok's fate. What happens to TikTok is important for advertisers and its 170 million US users. As Q1 budget planning for 2025 is underway, allocating resources to TikTok could be a complex decision. #TikTok #DigitalMarketing #TechPolicy

DIGITAL MARKETING BEST PRACTICES 📈 Develop a content strategy based on thorough keyword research targeting both short and long-tail opportunities. #ContentStrategy #KeywordResearch #DigitalMarketing #SEO #ContentMarketing #LongTailKeywords #KeywordOptimization #SearchEngineOptimization

KEY METRICS TO FOCUS ON WHEN CONDUCTING A CONTENT AUDIT. A content audit is like a health check for your digital presence. Here are four key metrics to keep in mind: 📈 Organic Traffic – How many visitors are naturally finding your content? This shows your SEO effectiveness and reach. 🚀 Bounce Rate – Are users leaving your page too soon? A high bounce rate might mean it’s time to tweak your content to keep them engaged. 💰 Conversion Rate – Is your content inspiring action? This metric tells you if your audience is actually taking that next step. ⏳ Time on Page – The longer visitors stay, the more your content is hitting the mark. Track this to see what keeps them engaged. Keep an eye on these metrics to ensure your content is working hard for you! #ContentAudit #DigitalMarketing #ContentMetrics #SEO #AfricanImmigrantBusiness #AfricanImmigrantBusinessOwner #AfricanImmigrantBusinessUSA

🔍 Google Ads' Optimization Score Now Reveals Competitor Impact Google just launched a game-changing update to their Optimization Score. What's New: - Real-time visibility into how specific competitors impact your impression share. - Direct insights into auction-level competition. - Focus on major market players like Amazon. - Unprecedented Transparency. For the first time, we can see exactly how competitors affect our campaigns. This level of granular insight was previously unavailable. Strategic Implications: - Better informed bidding decisions. - Clearer understanding of performance fluctuations. - Real-time competitive response capabilities. While more data is generally good, there's a risk of falling into reactive spending patterns based on competitor presence rather than ROI fundamentals. The key to leveraging this update successfully isn't about matching competitor bids - it's about using this intelligence to make smarter, more strategic decisions. Don't let FOMO drive your bidding strategy. 🎯 Pro Tip: Use this new feature as one data point in your broader strategy, not as the primary driver of bidding decisions. Focus on your ROI goals first, competitive position second. ⚡ Quick Action Steps: - Review your current impression share metrics. - Identify your true competition (not just the biggest players). - Set clear guidelines for when to adjust bids based on competitive data. - Keep ROI as your north star. What's your take on this update? #GoogleAds #DigitalMarketing #MarketingStrategy #GoogleUpdate

Digital Ad Giants Navigate Election Season Differently As Election Day approaches, major tech platforms are implementing diverse strategies to manage political advertising. Google has announced a comprehensive election ad blackout across its platforms, including YouTube, immediately following poll closure - mirroring its approach from 2020. Meanwhile, Meta's strategy involves a pre-emptive week-long freeze on new political ads leading up to Election Day. There's a clear split in platform approaches: - TikTok maintains its long-standing complete ban on political advertising, implemented in 2019. - X and Snap are notably taking a hands-off approach, with no plans for broad ad restrictions. - Meta and Google are actively working to prevent premature victory claims and result disputes. Tech platforms face a delicate balancing act between profit and responsibility - while political ad revenue is lucrative (especially for Meta's projected $569M), platforms are implementing strict controls and even blackouts to avoid repeating past controversies around election misinformation. #TechPolicy #DigitalAdvertising #ElectionIntegrity #SocialMediaTrends

🌟 Happy New Month, November! 🌟 November is here, and it’s the perfect time for small businesses to plan for a powerful digital presence. 🌐 The end of the year is approaching fast, but there’s still time to make impactful strides online! This month, let's focus on building brand visibility, connecting with new audiences, and setting up for success in the coming year. Don’t miss the opportunity to secure your spot in the digital world — the benefits of a solid online presence last a lifetime! 💼 Let’s work together to make November the month of growth and transformation for your business! 📈 #HappyNovember #TimeBoosterMarketing #DigitalGrowth #SmallBusinessSuccess #DigitalTransformation #OnlinePresence #MarketingMatters #GrowYourBusiness #AfricanImmigrantBusinesses #AfricanImmigrantBusinessOwner #AfricanImmigrantBusinessUSA

Instagram's Recent Video Quality Policy is A Move In The Wrong Direction. Instagram recently revealed they automatically downgrade video quality for less-viewed content while prioritizing higher quality for popular posts. At Time Booster Marketing, we work closely with Sub-Saharan African immigrant businesses and could see significant implications for our market: Long-Term Market Effects 📈 There's the risk of an accentuated widening of the digital divide between large and small businesses, perpetuating the "rich getting richer" dynamics. Budget Impact on SMEs 📊 Most of the businesses we work with operate with tight marketing budgets. Generating immediate engagement to maintain video quality creates pressure for paid promotion. This could divert resources from other critical business areas. While lower-quality videos mean reduced data consumption (a positive), businesses still have to invest more in initial promotion to maintain high-quality playback. Here are some tips to strategically adapt: * Consider pooling resources with other local businesses for initial engagement. * Prioritize highly engaging native content that can overcome quality limitations. *Build stronger community engagement strategies to ensure consistent early views. What are your thoughts? #DigitalMarketing #SocialMedia #BusinessStrategy

Elevate Your Digital Presence 🚀 Ready to transform your online impact? Time Booster Marketing empowers businesses to thrive in the digital landscape. We turn your digital dreams into reality with our proven strategies: ✨ Expert Social Media Management 📈 Data-Driven Marketing Campaigns 🎯 Targeted Audience Engagement 🌐 SEO Optimization 📱 Mobile-First Design 📊 Analytics & Performance Tracking Don't just exist online – dominate your digital space! Our team crafts personalized strategies that align with your brand vision and business goals. Why wait? Take your digital presence from ordinary to extraordinary. Book your free consultation today! #DigitalMarketing #BusinessGrowth #SocialMediaStrategy #BrandPresence #MarketingAgency #BusinessSuccess #DigitalTransformation #OnlineMarketing #GrowthStrategy #MarketingExpert #SmallBusinessMarketing #ContentStrategy #DigitalBranding #BusinessTips #MarketingTips

What is an SEO Emergency? An SEO emergency is a situation that requires immediate attention—the "drop whatever you are doing and handle this" moment. Although these are rare, they do happen. For instance, a development site leak. If your staging site is accidentally indexed, you need to act quickly to prevent bots from crawling it. Also, an Errant Noindex Tag is an SEO emergency. A misplaced noindex tag can severely impact your SEO efforts. Although a site down isn't solely an SEO problem, it can seriously undermine SEO efforts. Alert relevant teams immediately to minimize revenue loss. Not every ranking drop or traffic decline is an SEO emergency. Often, these issues can be addressed methodically rather than in a panic. Take a moment to assess the situation before reacting. This approach will lead to better decision-making and outcomes. By understanding what truly constitutes an emergency, you can prioritize effectively and communicate better with stakeholders. #SEO #DigitalMarketing #WorkLifeBalance