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🔗 Multi Club Ownership in Football, focus on strategic benefits, risks and challenges, the biggest MCO investment groups and a view on the regulatory landscape! 📈✔️ Check it out! 📲 #footballbusiness #sportmanagement #multiclubownership #tobesports

When considering multi-club ownership in football, owners should recognise the strategic value of including India in their portfolio. With the growing popularity of Indian football leagues (Indian Super League and even the new Super League Kerala) and a massive fan base for European leagues, expanding into the Indian market offers significant business potential. This move taps into a passionate and sizeable audience while aligning with rising commercial opportunities in Indian football. Integrating Indian clubs into a multi-club ownership model can enhance brand presence, leverage cross-market synergies, and contribute to the global expansion of football. ⚽️🇮🇳 #football #multiclubownership #india #asia #expansion #footballbusiness

Through long-term strategies, small football clubs can outperform bigger ones: • Sporting & Business Success: Clubs aim for sporting success to satisfy stakeholders and secure business achievements. • Team Value Management: Increases in team value come from developing first-team players, integrating youth players, and excelling in player trading. • Budget Efficiency: Clubs with effective budget management, like Real Sociedad and Atalanta B.C., outperform those with larger budgets. • Decision-Making Quality: About 50 sport management decisions annually influence a club’s ability to translate budgets into quality teams. https://mck.co/49vTrN3 #football #players #soccer

Delo Sport's Annual Football Finance Report: Who Tops the Charts This Year? Delo Sport's Annual Football Finance Report: Who Tops the Charts This Year? Fo... Read More - https://lnkd.in/dC5SAuf5

🤝 Red Bull Partners with Leeds United 🏟️ Exciting news in the football world! Global soft drinks giant Red Bull has struck a deal to purchase a minority stake in Leeds United. This partnership marks another strategic move by Red Bull, a company already well-established in the sports industry. Red Bull holds a significant presence in the energy drink market with a global market share of approximately 40% in 2023. Their involvement in sports is extensive, owning clubs in various parts of the world, including RB Leipzig (Germany), FC Red Bull Salzburg (Austria), New York Red Bulls (USA), Red Bull Bragantino (Brazil), and previously Red Bull Ghana. Their model focuses on developing young talent and creating competitive teams, which has proven successful across different leagues. Red Bull’s involvement has financially benefited the clubs they support. For instance, RB Leipzig has become a top contender in the Bundesliga and regularly competes in the UEFA Champions League. Red Bull Bragantino has also seen significant improvements, including competing in Brazil’s top-flight league and the CONMEBOL Copa Sudamericana. This track record suggests promising potential for Leeds United, both in terms of on-field performance and financial growth. The partnership includes shirt sponsorship for the upcoming season, further integrating Red Bull’s brand with Leeds United. Official Statements: “I am thrilled that Red Bull is joining us to build a bright future for Leeds United and shares our deep respect for this truly special club,” said Paraag Marathe, Chairman of Leeds United. “As Chairman, our consortium of investment partners will be invaluable to me as we approach this important moment for the club, now and into the future. Red Bull’s addition is a historic milestone that will further empower the club to reach its full competitive potential.” “We are delighted to be an important element and partner of Leeds United. A club that is certainly one of the biggest in England and has a rich and successful history. The ambition to bring Leeds United back to the Premier League and establish themselves in the best football league in the world fits very well with Red Bull. We look forward to the partnership and are optimistic and energized about the future,” said " Oliver Mintzlaff, Red Bull CEO Corporate Projects and Investments. I am eager to see how this partnership will unfold and what it will bring to Leeds United. With Red Bull’s expertise in sports marketing and development, this could be a pivotal moment for the club as they prepare for future challenges and opportunities. If you’re as excited as I am about this development or if you have insights to share, let’s connect and discuss! #Football #Investment #RedBull #LeedsUnited #SportsMarketing #FootballBusiness #Networking

It is high time to challenge the relevance and impact of multi-club ownership (MCO) in football. ⛔ 𝟏+𝟏 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐢𝐥𝐲 𝐞𝐪𝐮𝐚𝐥 𝟑 𝐢𝐧 𝐟𝐨𝐨𝐭𝐛𝐚𝐥𝐥 Tim Keech from MRKT Insights published a brilliant article in March 2024: "Why Multi-Club Ownership doesn’t (normally) work" (link in comments 👇). 📈 World football now counts over 70 MCO groups 🇫🇷 12 of the 18 Ligue 1 clubs are part of a MCO group 🇬🇧 10 clubs in The Premier League are in a formal MCO group, and "another 5-8 have shareholders who own multiple clubs or have publicly stated they are pursuing a MCO model" In this article, Tim provides an exhaustive overview of limitations and "major problems" which multi-club organizations have to face, especially regarding their ambition to create player development pathways. One interesting limitation is the eternal dilemma between short-term goals (i.e., winning games every weekend) and the patience and long-term vision that sustainable player development requires. "𝐻𝑎𝑣𝑖𝑛𝑔 𝑎 𝑝𝑖𝑝𝑒𝑙𝑖𝑛𝑒 𝑜𝑓 𝑡𝑎𝑙𝑒𝑛𝑡 𝑖𝑠 𝑎 𝑔𝑜𝑜𝑑 𝑡ℎ𝑖𝑛𝑔 [...]. 𝐵𝑢𝑡 𝑦𝑜𝑢 𝑑𝑜𝑛’𝑡 𝑛𝑒𝑒𝑑 𝑡𝑜 𝑜𝑤𝑛 𝑎 𝑠𝑒𝑝𝑎𝑟𝑎𝑡𝑒 𝑐𝑙𝑢𝑏 𝑡𝑜 𝑑𝑜 𝑡ℎ𝑎𝑡. 𝑌𝑜𝑢 𝑐𝑎𝑛 𝑎𝑐𝑐𝑒𝑠𝑠 𝑡ℎ𝑜𝑠𝑒 𝑏𝑒𝑛𝑒𝑓𝑖𝑡𝑠 𝑡ℎ𝑟𝑜𝑢𝑔ℎ 𝑠𝑐𝑜𝑢𝑡𝑖𝑛𝑔 𝑎𝑛𝑑 𝑎 𝑦𝑜𝑢𝑡ℎ 𝑠𝑦𝑠𝑡𝑒𝑚." 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐭𝐫𝐚𝐧𝐬𝐟𝐞𝐫 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐲 Yesterday, Off The Pitch released an insightful analysis of summer transfer deals of clubs with MCO connections in the “Big 5 leagues" (link in comments as well ⬇️) - here are the results: ➡️ Only 6 transfer deals took place within these groups (i.e., 0.33% of all transfer deals) ➡️ Only 15 loans deals took place within these groups (i.e., 1.49% of all loan deals) ➡️ Of the 33 clubs with MCO connections in the Big 5 leagues, 22 "conducted no intra-group trading at all" during the transfer window. 𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐜𝐥𝐮𝐛'𝐬 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲 Specific MCO models have managed to build a positive track record in player development over the past few years - mainly Red Bull and Right to Dream. However: 🔴⚪ Red Bull was built on the acquisition and full rebranding of their first club which was renamed FC Red Bull Salzburg in 2005 (worth noting that fans ended up forming a new club, SV Austria Salzburg), and a brand new club formed in 2009 after Red Bull purchased the playing rights of fifth-tier side SSV Markranstädt. ⭐ Right to Dream is actually a highly successful integration of a global network of academies (Ghana, Egypt) and a professional Danish club, FC Nordsjaelland, serving as a gateway to European football. They recently expanded to the US with San Diego FC, start to start in Major League Soccer in 2025. Other than that, an addition of clubs won't magically produce player development pathways nor commercial synergies. And in most cases, it will negatively impact the identity, local anchorage and relationships to fans and commercial partners of standalone clubs.

This Week's Women's Football: 💰 According to Deloitte, average revenues of the top 15 European women's football clubs grew by 61% to €4.3M over the last year. 1. FC Barcelona Femení remained at the top of the women's football money league. 2. Manchester United Women maintained the position with a strong commercial revenue. 3. Arsenal F.C Women brought in the highest match-day revenue. 4. Real Madrid C.F. Women jumped up to the third place with €7.4M in revenue, an increase of 416%. 🌟 It is predicted that women's elite sports will generate more than €1.1 billion in global revenues by 2024, with football leading at over €500 million. This growth is attributed to the professionalisation of women's sports, increased viewership, and sponsor interest. Football clubs and leagues are expected to make up around 26% of the total market. The increase in domestic league matches in major stadiums is noted, and clubs may consider building dedicated women's stadiums. Sponsors are showing interest in exclusive deals with women's clubs, and broadcast revenues are expected to rise with expanding competition formats. The establishment of NewCo (Women's Professional Game) in England is seen as a significant moment for the growth of women's sports. 🚀 → https://lnkd.in/gcqaAxiU 🇺🇸 National Women's Soccer League (NWSL) announced the 2024 season schedule and is also introducing NWSL+, its first-ever direct-to-consumer streaming platform — NWSL+. Starting this season, NWSL+ will stream 69 matches for free across the U.S., and all matches will be available for international viewers for free. (The app is coming soon!) 😎 Mayra Ramirez, Colombian Women's National Team player and former Levante UD Femenino, has announced her move to Chelsea Football Club Women for the highest transfer fee in women's football! ❤️🩹 Manchester City Football Club Women confirms that MD Jill Roord has suffered a rupture to her anterior cruciate ligament (ACL). This makes 11 ACLs in 27 days of January. There is not enough research focused on women's football available. It's time to invest more funds in ACL research, facilities, and programs for women's football. I wish you a full and speedy recovery, Jill 🩵 #womensfootball

MLS + European football clubs. ❓ Who benefits the most? MLS clubs are propelling their growth by strategically engaging in international partnerships. Or... Is it the European clubs that need to grow in the attractive US market? 😎 It's a win-win situation! ✅ Benefits for Major League Soccer clubs ☑ Exposure to Worldwide Talent Partnering with clubs from football-rich regions like Europe and South America provides MLS clubs with a vast talent pool. ☑ Youth Development and Academies Aligning with globally recognized clubs renowned for successful youth academies enhances MLS clubs' ability to fine-tune their youth development programs. ☑ Enhancing Coaching Expertise Collaborations with foreign clubs expose coaching staff to new methodologies, fostering a cross-pollination of football philosophies. ✅ Benefits for both MLS and European clubs ☑ Building a Global Brand Beyond player development, joint branding and marketing efforts raise visibility and appeal to international audiences. ☑ Fan Engagement and Growing the Fanbase Engaging with international clubs through events and friendlies attracts diverse fan bases and expands the club brand globally. ✅ Two interesting cases 🔷 Sport Lisboa e Benfica + FC Dallas Goals: ✔️ An exchange of technical knowledge, training methodologies, and knowledge that has contributed to the development of notable national team players. ✔️ Offering young talents exposure to diverse playing styles and cultures for holistic personal and professional development. 🔺 Sport Lisboa e Benfica: Benefits from the strategic importance of the United States in Benfica's growth strategy, given the rapid rise of football among young Americans. 🔺 FC Dallas: The collaboration with a club like Benfica is in line with the club's desire to develop talent from the bottom up. 🔷 FC Bayern München + Los Angeles Football Club (LAFC) Key Highlights: 🔺 FC Bayern München With offices in New York, Shanghai, and Bangkok, continues its commitment to support the growth of football globally. The collaboration with LAFC adds an international dimension to talent development. 🔺 Los Angeles Football Club (LAFC) Sees an opportunity to grow globally, share best practices, and elevate the sport and brand on an international stage. ✅ Final Thoughts Internationally, football is developing rapidly, as is also evident in the transfer market. These international alliances offer access to: 🔸 global talent 🔸 enhancing coaching standards 🔸 generating revenue 🔸 building a formidable brand 🔸 fostering fan engagement ❓ Which other partnership would you like to see in 2024? #footballbusiness #linkedinsports #growth 

Sunday strategies, The Beautiful Game Hello experts! How much do you think game style affects sponsorships, media, and partnerships? As you may know, on Sunday we have a big game coming up – the Euro Final. We are about to witness a clash of two remark able game strategies, and these approaches aren't exclusive to soccer. On one hand, we have the wonderful journey of Luis de la Fuente, Spain's manager, who has disrupted the competition with a young team. His style is reminiscent of Luis Aragonés during the 2008 Euro, where Spain, even without their most valuable player Raúl, won the championship. The confidence in each team member is incredible; everyone has a specific task to accomplish. Despite having great individual players, they play as one cohesive unit. On the other hand, we see Gareth Southgate with one of the most promising squads in recent times. 'The Three Lions' have been criticized over the past six years, with many blaming Southgate's style as poor. There's a prevailing sentiment that the team could have achieved more, despite reaching two consecutive Euro Finals and the semifinals of the last World Cup. Southgate's strategy relies on giving players the confidence to solve challenges through individual talent – eleven stars playing to win based on their own merits. Perhaps they have made it this far because of their brilliant players, or maybe this is a viable game style, a deliberate strategy. We are in for a brilliant game: on one side, growing stars supported by experienced veterans playing in perfect harmony; on the other, eleven proven stars showcasing individual talent. Do you recall similar cases in different sports? Who came out on top in those scenarios? Let me know your thoughts.

The day New England Sports Ventures - now FSG - completed their takeover of Liverpool, the club was in the Premier League relegation zone after 6 matches. It took the best part of 8 years before the club was in a position to consistently challenge for the league title, and 10 before they'd ended the club's drought. The challenge facing INEOS and Manchester United's new leadership is arguably even greater, despite a marginally better league position six games into this season. According to Twenty First Group's World Super League model, Liverpool were the 13th best team in the world at the point of FSG's takeover and needed to improve their underlying win probability by 23 percentage points in order to be competitive at the top of world football. Today, Manchester United are 35th in our rankings and require a 29 percentage point improvement to reach the level of Manchester City and Arsenal. Financially Man United have an head start over what Liverpool had: their revenues are about 10-15% shy of the world's top clubs compared to Liverpool having a 30-40% shortfall. But United have been desperately inefficient with their spend over multiple years; in the ten years since Sir Alex Ferguson's departure the club spent 83% more than Tottenham Hotspur only to win the same number of points. That inefficiency can take years to correct, as it often manifests in the form of overpaid talent on long contracts and a lack of spending headroom in Premier League and UEFA regulations. Fundamentally the levers United have to pull is to get more out of their existing players (predominantly through coaching) and identify better players for the same or less money (predominantly through recruitment, but also through the academy). Based on our models, and recognising that this is both a simplification and that these factors can be hard to entangle, it is reasonable to suggest that about half of the improvement that FSG realised at Liverpool were through the former, and half through the latter. This gives United a starting point for their medium and long-term strategy. Decisions must be made in the context of an understanding of the impact they are likely to have. Improvements are also unlikely to come in a straight line. Liverpool had a false dawn in 2014, and by 2015 they were 28th in the world in our rankings. United will undoubtedly suffer setbacks on their journey too, but a full understanding of the task ahead and what it takes to win will make it just that little bit easier.