Tomas Ciampi’s Post

Metasearch is something to do with Facebook, right? Nope! Read our latest article for a deep dive into Metasearch engines, and how optimizing your campaigns can drive direct bookings in 2025. 🛎 🛏

EUROPEAN COMMISSION - 20 May 2024 - Commission designates Booking as a gatekeeper and opens a market investigation into X * The European Commission has today designated under the Digital Markets Act (DMA), Booking as a gatekeeper for its online intermediation service Booking.com and decided not to designate X Ads and TikTok Ads. In parallel, the Commission has opened a market investigation to further assess the rebuttal submitted in relation to the online social networking service X. Today's decisions follow a review process conducted by the Commission after receiving the notifications of the three companies regarding their potential status as gatekeepers on 1 March 2024. On the basis of Booking's self-assessment submitted on 1 March 2024 that it meets the relevant thresholds, the Commission has established that this core platform service constitutes an important gateway between businesses and consumers. In parallel, the Commission has opened a market investigation to further assess the rebuttal submitted on 1 March 2024 in relation to the online social networking service X. This rebuttal argues that, even if X is deemed to meet the thresholds, X does not qualify as an important gateway between businesses and consumers. The investigation should be completed within five months. Another rebuttal was submitted concerning the online advertising service X Ads. The Commission has concluded that, although X Ads meets the quantitative designation thresholds under the DMA, this core platform service does not qualify as an important gateway. Therefore, the Commission decided not to designate X Ads. Lastly, the Commission received on 1 March 2024 the notification of ByteDance's online advertising service TikTok Ads, including a rebuttal request. The Commission has concluded that, although TikTok Ads meets the quantitative designation thresholds under the DMA, this core platform service does not qualify as an important gateway. Consequently, the Commission decided not to designate TikTok Ads either.

I'm excited to host the customer panel during our Travel and Hospitality "Beat the Benchmark" Webinar later today where we're hearing from experts in the digital space, Kellay Buckelew of Norwegian Cruise Line Holdings Ltd. and Ben Marks of Heathrow. Plus Jonathan Tunnicliffe will share a Travel & Hospitality Digital Experience Benchmarks Overview with all the metrics that matter for 2024 and beyond. Join us as we talk: - Optimisation of cross-device journeys & adapting to mobile dominance - The impact friction on conversion rates in the sector - Diversifying the marketing mix to get the most from paid channels

Boost your property's visibility by using TravelAds and Accelerator together. Properties that combined these cost-effective advertising solutions saw: 🛎️ Nearly 25% higher gross booking than properties that only run TravelAds. 🛏️ 50% higher gross booking value and nearly 40% higher net room nights than properties only running Accelerator.* Learn more: http://ms.spr.ly/6040iwJ86

Microsoft Advertising to deprecate Hotel Center Subaccounts: Microsoft Advertising yesterday announced a change in how hotel advertisers can manage their campaigns. Starting February 6, 2024, Hotel Center subaccounts will no longer be available. Instead, hotel advertisers will need to use the new Lodging campaigns feature. #digitalmarketing #marketing

For those interested in consumer behavior, check out this recent two-part report about how people shop for hotels on Google by David Mihm of Near Media. This would be useful content for a marketing course for those who like to go deeper than vocab and super bowl ads analysis (hopefully that's every teacher out there). https://lnkd.in/gKs5EKW4 https://lnkd.in/gu9KHkPS

Boost your Google Ads performance and rise to the top with our expert optimization services! Our team specializes in fine-tuning your campaigns to maximize ROI and increase visibility.  Call us to know more +1 (813) 970-3395 #googleads #campaigns #google #hotels #cyberwebhotels

🎉 Digital Transformation Success: MUZE Hotels achieves €1 Million in Direct Revenue! 🎉 In today’s fast-evolving hospitality landscape, digital transformation and creating a seamless online guest journey are crucial to be successful. At MUZE Hotels, we’ve embraced this transformation to build a direct connection with our guests, and we’re proud to announce that we’ve surpassed €1 million in direct bookings within just about a year! 🚀 This success is the result of our strategic partnership with GuestCentric, who has been at the core of our digital evolution. Together, we’ve: • Developed a unified, beautifully designed online presence across all MUZE Hotels, reflecting our brand’s unique identity • Created customer-centric tools, including a digital guest journey, making every interaction seamless, personalized, and unforgettable • Built an engaging environment that brings our customers directly to us, bypassing third-party channels By focusing on direct bookings, we’ve not only increased our revenue but also reduced commission costs, allowing us to deliver more tailored offers and keep our guest experience at the center of everything we do.🚀🙌 Discover our brand website here: https://lnkd.in/dCtDKKGx #muzehotels #success #teamwork #HospitalityTech #Personalization #TravelTrends #digitalmarketing #directbookings

Google Business Profile is just one of the many tools that can greatly enhance your business's visibility. However, in today’s fast-evolving digital world, it’s essential not only to utilize these tools but also to carefully choose the most effective solutions, rigorously test them, and implement them successfully. 📈 Every day of hesitation is a missed opportunity. That’s why you need a team or agency that stays current—ready to quickly adapt to emerging trends, refine strategies, and drive innovation. ⏳ In the modern business environment, staying stagnant is not an option. A proactive, up-to-date team or agency is the key to maintaining your competitive edge. 🏆 #DigitalMarketing #GoogleBusinessProfile #BusinessGrowth #StayAhead #Innovation #CustomerAcquisition #BusinessStrategy #UpToDate #MarketingStrategy #CompetitiveAdvantage

At growAp, we're always on top of the latest features and opportunities in Google Business Profile (GBP). When Google introduces something new, like the Attractions feature, we make sure to integrate it into our local SEO strategies right away. Why? Because when Google gives us tools, we know they’re designed to boost visibility—and we’re all about leveraging every advantage. Staying current means staying competitive, and that’s what we do best. 🚀 #LocalSEO #DigitalMarketing #GoogleBusinessProfile #StayAhead