TOMRA Collection’s Post

♻ The European Union's new Packaging & Packaging Waste Regulation (#PPWR) seeks to ensure greater circularity for packaging. What does the PPWR mean for deposit return schemes (DRSs)? 👉🏾 https://lnkd.in/dU7mTFvH Bilyana Ignatova, VP Public Affairs and Head of EU Policy at TOMRA, walks through the new regulation, and how it impacts drink container recycling. “The PPWR recognizes DRS as an effective system for single-use and reusable beverage packaging, and provides the framework to drive performance towards 90% separate collection by 2029,” she explains. 🎯 Coming into effect in early 2025, it aims to reduce the environmental impact of packaging, and boost high-quality recycling and the circular economy. It harmonizes rules across the EU to create a level playing field and consistent framework. ⚖️ “With the commitment and innovation of all stakeholders, we can achieve a circular future for Europe’s packaging,” adds Bilyana Ignatova.    #CircularEconomy #SustainablePackaging #Recycling 

New update: the Packaging & Packaging Waste Regulation has been published in the Official Journal of the EU this morning, and is now an official law.

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