Totango’s Post

Join us on a journey to secure your first 100 SaaS customers! Our video delves into proven tactics, customer engagement strategies, and marketing insights tailored for startups. Subscribe for SaaS success! #SaaS #CustomerAcquisition #BusinessGrowth

Discover the power of product-led growth, a game-changer in the SaaS world. This strategy leverages your product to not only attract but also deeply engage and retain customers over time. Here’s how you can harness its potential: 1. Offer enticing free trials and freemium options to seamlessly transition Marketing Qualified Leads (MQLs) into committed Product Qualified Leads (PQLs). 2. Simplify your sign-up process by reducing form fields and providing clear explanations for each step, ensuring a smoother user experience. 3. Utilize welcome screens and tooltips strategically to swiftly guide users toward the activation phase, enhancing their journey. 4. Showcase captivating slideouts to highlight key features or promotions, capturing users’ attention and driving conversions. In conclusion, by implementing these product-led growth strategies, you can propel your SaaS business to new heights, fostering sustainable growth and long-term success. #Saas #saasmarketing #saasgrowth #saasfounder

We just broke down Unit Economics to 465 people in our Cover Your SaaS Webinar. (Seems like we should keep doing these webinars...) 4 levers that increase the likelihood your SaaS company stays in business. 1) Increase the average revenue per customer aka sell more to your customer Example: Roll out price increases in targeted segments 2) Increase the gross margin per customer aka get more efficient at delivering to your customer Example: Increase support efficiency by utilizing AI tooling 3) Increase the gross retention rate aka make sure the customer stays longer Example: Improve first-year renewal rate 4) Increase the acquisition efficiency aka find more customers using fewer dollars Example: Ramp “owned” content and awareness campaigns --- Shoutout to our sponsor Churnkey. Churnkey is a retention automation platform for high-volume subscription and SaaS businesses. The platform offers customer-friendly, self-serve cancellation flows and advanced failed payment recovery solutions. Check them out at churnkey [.] co to learn how their customers reduce churn by 20-40%. --- #saas #software #leadership #management

To create a foolproof market strategy, a marketer must understand the customer's mindset. Get inside your customer's mind with these 4 powerful techniques! Swipe through to learn more! #SaaS #CustomerAcquisition #MarketingStrategy #GrowthHacks #DigitalMarketing

Ditch the Generic Pitch: Win with Valuezen Copilot Forget one-size-fits-all sales pitches! Valuezen Copilot equips your team to craft personalized value stories.  By understanding each customer's needs, Copilot helps tailor your message to resonate deeply. Boost engagement, close more deals, and watch your win rate soar. To know more https://valuezen.ai/ #B2BSaaS #PostSales #ValueRealization #CustomerSuccess #SaaS

Product Adoption is the ultimate testimony for a SaaS in creating value for its customers. Simply put, it is when users start using your product to achieve their goals - and it is very important that they are aware about your product before they use it Marketing & sales should not only focus on acquisition, but plant the seed for product adoption from as early on in the funnel as possible. The right discovery questions enable your prospects into thinking of your product as useful - even before they try it - and following up with the right content further increases their conviction Onboarding and Customer Success then have the most important job to get your users to realising value from product usage in as little time as possible. Then it comes down to setting up a cadence for sharing enablement material on the product and product-pipeline It addition to product analytics, setting up customer interviews especially during quarterly EBRs (Executive Business Reviews) really helps to get an understanding of how your product adds value to your customers and what parts you need to prioritise development for Talk to users, write code, ship killer product that helps your users create a lot of value, of which you can keep a portion of - ideally via a recurring subscription. This is all that there is to running a SaaS business 🚀 #saas #product #usage

Stuck in the ROI rut? Your real heroes might be right under your nose. They are redefining the parameters of success. So, who are these game-changers? "𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐓𝐞𝐚𝐦" They are emerging as true champions of ROI. They're not just ensuring customer satisfaction... They're igniting a profound impact on the bottom line. But, here's the kicker. To unlock their superpowers, you need to weave a compelling ROI narrative that knits together CS teams, product development, and marketing. Next, build a roadmap. Here's your 3-step roadmap to unleash ROI. ✅ Team Synergy: Imagine every department, from CS to product development and marketing, marching in unison towards a single goal - ROI. This synergy is the bedrock of your success. ✅ Simplicity with Impact: Complexity is the enemy of value. By making ROI intuitive within your product, you're giving users the gift of clarity. It's a magnet for customer loyalty. ✅ Champions as Ambassadors: Empower them with a compelling ROI story, and they'll become your most persuasive advocates. Your champions are your secret weapon. In today's cutthroat SaaS world, transparency and ROI alignment are your superpowers. Embrace this strategy, unleash ROI's potential in your product, and watch your SaaS venture soar to new heights! Share your thoughts on this new ROI perspective. #saas #customersuccess #software #technology

Your customer journey is not linear But your growth process should be to move the needle further 1. Study your org → Create a hypothesis → Draft Experiments 2. Rank your experiments → Create & assign tasks→ Build a sprint→ Execute 3. Wait for the results → Study the data → Reflect on your efforts → Store your learnings Did you finish? Start Over MarketHackr | The Experimentation Management Tool #growthprocess #saas #expermentation #b2bmarketing

Your sales pipeline needs a personal trainer. 🏋️♂️ Here’s the RevOps tip that can transform your SaaS business: Map out your customer journey. Start from their first interaction: 1. Identify every touchpoint. 2. Analyze where you lose them. 3. Optimize each step. 4. Create frictionless experiences. 5. Use feedback loops to iterate and improve. When you truly understand your customer’s path, you can tailor your messaging and resources accordingly. Remember, every step counts! Why? Because a seamless journey = higher conversion rates. I’ve seen this approach work wonders for The Clueless Company® clients. They’ve experienced growth they never thought possible. So, tell me… how well do you know your customer journey? P.S. If you found this tip useful, hit repost and spread the word! ♻️ #Sales #RevOps #SaaS #Business #CustomerJourney

📢 Let's share the information about #ProductStrategies in the world of SaaS business! 🚀 In the fast-paced SaaS industry, having a solid product strategy is essential for success. It's all about understanding your target market, identifying their pain points, and delivering a solution that truly addresses their needs. 💡 When crafting your product strategy, it's important to focus on three key areas: customer research, competitive analysis, and continuous iteration. 🧐 🔍 Customer research: Dive deep into your target audience's preferences, challenges, and aspirations. This will help you build a product that resonates with them on a deeper level. 🎯 🔎 Competitive analysis: Keep a close eye on your competitors. Understand their strengths and weaknesses, and leverage this knowledge to differentiate your product and stay one step ahead. 🕵️♀️ 🔄 Continuous iteration: The SaaS landscape is ever-evolving, and so should your product. Regularly gather feedback from your customers, analyze data, and make necessary improvements to ensure your product remains relevant and valuable. 🔄 Remember, success in the SaaS industry lies in delivering exceptional value to your customers. By implementing a robust product strategy, you can create a product that not only meets their needs but exceeds their expectations! 💪 #SaaS #ProductManagement #Strategy #CustomerCentric #innovationindesign